uvod do social business (in czech)
DESCRIPTION
A brief introduction into social business. A jumpstart session in Czech language.TRANSCRIPT
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Úvod do Social Business
Jan Valdman, DNS a.s.
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prelude
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• DNS a.s. – Value Aded Distributor (VAD)
• business development
• IBM SW
• socbiz evangelist
Jan Valdman
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CO JE TO SOCIAL BUSINESS
Dějství prvé
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Social business je tady!
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Exploze dat generovaných uživateli
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Kontext je stále důležitější
Zdroj: Oscar Berg, Acando
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Povaha „dokumentu“ se mění
Zdroj: Oscar Berg, Acando
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Engage
DiscoverAct
Reach
Podstata Social Business podle IBM
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Social is a new way of
working … focused on
contribution, everybody-to-
everybody interaction …
fusing the marketplace and
workplace.
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Cesty k social Business
12
Spolupráce Portály
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Lidé komunikují s lidmi, ne s firmami
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Nestrukturovaný obsah je to, oč tu běží…
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FUNGUE SOCIAL BUSINESS?
Dějství druhé
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Přínosy
• Efektivita marketingu +20 %
• Zvýšení obratu + 15 %
• Zvýšení produktivity + 30 %
• Spokojenost zákazníků + 20 %
• Úspěšnost inovací + 20 %
• Méně emailů -25 %
• Méně telefonátů - 50 %Zdroj: IBM, Gartner, IDG a další. Zjednodušeno.
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Skutečné „neměřitelné“ ROI
• Rozproudění myšlenek
• Rychlé získání rady experta
• Objevení vlivu
• Pochopení zákazníka
• Zlepšení informovanosti
• Odměna za pochopení meritu věci
• Obnovení firemní identity
• Redefinování podnikání
• Odstranění překážek
• Zrychlení nástupu zaměstnanců
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Nestačí nám „Facebook“?
Zdroj: conversationprism.com
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IBM Social Business Patterns
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Ověřeno v ČR!
20
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#socbiz jako lék pro fimy?
• Transformace odvětví
• Rychlé změny
• Krize
• Globální konkurence
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Social business tady je
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TÉMATA V SOCIAL BUSINESS
Dějství třetí
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Social Media
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Social Media
Social mediaSocial busines
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Globální socioekonomický trend
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Omezení emailu
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Práce s nápady a inovacemi
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Spolupráce
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Sdílení
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Firemní kultura
• Otevřená komunikace
• Komunikační struktura
• Změna zaběhlých pořádků
• Nebát se dělat chyby
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Enterprise 2.0
• Moc• Hierarchie• Instrukce• Pravidla• Procesy
• Vize• Smysl• Sdílení hodnot• Společné téma
Web 2.0
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Smarter Workforce
• HR téma
• Motivovaný, angažovaný zaměstnanec
• Zaměření na lidi místo na (…)
• Práce s talenty
• Znalostní společnost
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Millennials
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Kreativita
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Inovace
• Inovace lidí
• Inovace komunikace
• Nápady zevnitř
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Mobile
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Social Software
Social m
edia
ECM
Co
llab
ora
tio
n
Portals
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Social Software
Social m
edia
ECM
colla
bo
rati
on
portals
Enterprise Social
Networks
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Enterprise Social Networks (ESN)
• Využití principu sociálních médií a komunikace uvnitř organizace
• Osobní profil
• Komunity
• Snadné sdílení (soubory, záložky,…)
• Snadná komunikace (diskuse, blog)
• Uchování know-how, najití expertů,…
• Mobile, BYOD, social, cloud
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IBM Connections
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Evoluce Software
Social software
Sdílení myšlenek
Napříč firmou
firma
Groupware
Spolupráce ve skupině
Posílání
Komunikace
Sdílení HW
skupina
Desktop
Office sw
Integrované nástroje
člověk
1991
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Adopce
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PROČ IBM
Dějství čtvrté
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Market leader
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Komunita
• Social Connections
• SUTOL, … (LUG)
• SocialBizUG.org
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49
http://connections.sutol.cz/files/app#/folder/1039e8ac-0de9-425a-9aa6-f83704a062ea