utilizing the internet
TRANSCRIPT
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Utilizing The InternetBy Justin O’Neill
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Objectives
Business DriversService + Software AutomationDesign: Interface + ExperienceFeatures, Addons, & Specialty PagesProject Life CycleNext Steps?
1.)2.)3.)4.)5.)6.)
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Business DriversKeywords (Graph) Keywords (Breakdown) Competitors Advertising Current Status
205 “PEO” related keyword phrases searched producing13,970 searches (in Texas/ per month)
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Business DriversKeywords (Graph) Keywords (Breakdown) Competitors Advertising Current Status
205 “PEO” related keyword phrases (view full list)
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Business DriversKeywords (Graph) Keywords (Breakdown) Competitors Advertising Current Status
Page 3 Page 4
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Business DriversKeywords (Graph) Keywords (Breakdown) Competitors Advertising Current Status
Page 5 Page 6
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Business DriversKeywords (Graph) Keywords (Breakdown) Competitors Advertising Current Status
139 “PEO” Texas Competitors (view full list)
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Business DriversKeywords (Graph) Keywords (Breakdown) Competitors Advertising Current Status
85 “PEO” Texas Competitors found on map
(page 1)(page 2)
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Business DriversKeywords (Graph) Keywords (Breakdown) Competitors Advertising Current Status
“PEO Company” “Professional Employer Organization” “Staff Leasing Company”
Competitors advertising on Google in Texas
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Business DriversKeywords (Graph) Keywords (Breakdown) Competitors Advertising Current Status
164 Referrals (from other websites) 76 Organic (keyword search results)
256 visits to “SETXpayroll.com” since 01/06/2012
9 Direct (typing “SETXpayroll.com”) 7 Social Media (from Facebook)
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Service + Software Automation
VS
Humans VS. Computers Time Management Client Automation Software Tools
Humans make errorsHumans cost continuous moneyHumans require 100% time and managment to operateHumans cost more dollars each year as your business growsHumans maHumans make expanding difficult
Software doesn’t make errorsSoftware is lower costSoftware requires 25% time andmanagement to operateSoftware saves more dollars each year as your business growsSoftwaSoftware makes expanding easier
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Client (fax in) PEO (input) PEO (check work) PEO (process)
Service + Software AutomationHumans VS. Computers Time Management Client Automation Software Tools
Fax 100%
Phone 100%
Email 100%
Software 25%
Client (calls in) PEO (input)
Save Time + Money by automating processes with software
====
PEO (check work) PEO (process)
Client (emails in) PEO (input) PEO (check work) PEO (process)
Client (input) PEO (check work) PEO (process)
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Service + Software AutomationHumans VS. Computers Time Management Client Automation Software Tools
Web-BasedSoftware
In-HouseSoftware
Optional web-based input for clients by website loginManagers easily approve dataReduces mistakes from human errorEditable by Client and/or PEOOptimized for Mobile + Tablet makesfor ease of use while on the gofor ease of use while on the go
Less paper work, more efficiencyLess faxes, phone calls, and emailsfrom clientsSaves time + money up to75%Service + Software Automation for maximum performance and growth
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Web-Based tools for automation
Service + Software AutomationHumans VS. Computers Time Management Client Automation Software Tools
IFTTT empowers you with creative control over the products and apps you love by lettingyou make connections between them. There are two types : Do Recipes and IF Recipes.
(the options are limitless)
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Design: Interface + ExperienceVisual Story Telling Parrallax Design Googles Guidelines Corporate Image
Studies have shown that most website visitors will read 6 to 7 lines before they lose interest. It’s important to “capture” the audiences attention immediately with visual imagery that tells a storyand leads the user where you want them to be.
Every great story consists of 4 elements:
1.) Main Character2.) Ambition3.) Problem4.) Resolution
Business OwnerSuccessCosts, Fines, PenaltiesR & P Employer Solutions
ELEMENTS R & P
Reading without words...
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Design: Interface + ExperienceVisual Story Telling Parrallax Design Googles Guidelines Corporate Image
The visual effect of scrolling that uses different background image movement speeds to create the illusion of depth. This creates an impressive visual effect that allows for countless creative applications for online storytelling.
Wow viewers with page depth and animationTake a story-telling approach to guide visitors through the siteMake page visits last longer by encouraging visitors to scroll through the entire pageProvoke curiosityDiDirect visitors to calls to actionRe-enforce website credibility with innovative interactive viewing
Parrallax Design Examples
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Design: Interface + ExperienceVisual Story Telling Parrallax Design Googles Guidelines Corporate Image
Material design is a comprehensive guide for visual, motion, and interaction design across platforms and devices (Mobile, Tablet, and Desktop).
Material Design: By Google
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Design: Interface + ExperienceVisual Story Telling Parrallax Design Googles Guidelines Corporate Image
Example 1
The overall image of the business in the minds of customers, investors, and employees.The Company “Look”
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Design: Interface + ExperienceVisual Story Telling Parrallax Design Googles Guidelines Corporate Image
Example 2
The overall image of the business in the minds of customers, investors, and employees.The Company “Look”
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Features, Addons, & Specialty PagesWebsite Map
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Project Life CycleJANUARY
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
JUNE
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
J JANUARY
FEBRUARY
MARCH
APRIL
Project Timeline Project Workflow
MilestoneResearchDesignDevelopment
LearningAdvertisingBrandingSEO/ Expansion
Idea
Q1 - 2015
Start
Site Launch
New Clients
U.S. Expansion
Q2 - 2015 Q3 - 2015 Q4 - 2015 Q1 - 2016
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Project Life CycleProject Timeline Project Workflow
1 Month 1 Month 3 - 4 Months
• Keywords• Competitors• Status/ Analytics• Best Practices• Site Map• Timeline• • Workflow
• Visual Story Telling• Google Guidelines• Mobile, Tablet, Desktop Design
• Website• Parrallax Design• Google Guidelines• Mobile, Tablet, Desktop Coding
• Feedback• Give Contents• Review
• Payroll Calculator• Live Support
• Feedback• Give Contents• Review
• CYMA Integration• Software Demo• Mobile, Tablet, Desktop Coding
• Browser Testing• Site Performance• Affiliate Tracking Software• Site Launch
• Buy Software• Review• Approve
• CYMA Contact• CYMA Portal Q/A• Feedback• Review
• Feedback• Review
• Initial Meeting• Feedback• Q/A
RESEARCH DESIGN DEVELOPMENT DEVELOPMENT DEVELOPMENT DEVELOPMENT
DEV
ELOPE
RCLIEN
T
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Project Life CycleProject Timeline Project Workflow
2 Weeks 2 Weeks 1 Month On going process...
• Teach how the Software works
• Referrals• Search Engine• Social Media• Manage Keywords• Manage Cost• Review Analytics
• Universal “Look”• Logo• Business Cards• Brochures• Envelopes• Custom Email• Comme• Commercial• Etc...
• Feedback• Give Contents• Review
• Site Performance• Organic Search• Backlinks• Page Rank• Site Rank• Analytics
• Review Analytics• Plan for expansion?
• Search Engine Optimization for Texas
• Search Engine Optimization for United States
• Manage Growth• Prepare for Growth• Client leads from Quote Form• Client leads from Live Chat/ Support• Client leads from Software Demo• Manage Affiliate• Manage Affiliate Tracking Software
• Salesmen learn Live Chat/ Support• Salesmen learn/sale Software Demo• Payroll learn CYMA Web Portal• Management learn• Management learn Affiliate Tracking• Team learns Automation Software
LEARNING ADVERTISING BRANDING SEO EXPANSION EXPANSION
DEV
ELOPE
RCLIEN
T
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Next Steps?