Utilizing Social Media

Use social media to build your brandPersonal branding is the process by which individuals differentiate themselves and stand out from a crowd by identifying and articulating their unique value, whether professional or personal, and then leveraging it across platforms with a consistent message and image.

What recruiters are looking for(Percent of 2012 employers who responded)

Red flags:• References to doing illegal drugs = 78%• Posts/tweets of a sexual nature = 66%• Profanity in posts/tweets = 61%• Spelling/grammar errors in posts/tweets = 54%• Pictures of consumption of alcohol = 47%Green flags:• Memberships in professional organizations = 80%• Volunteering/donations to charity = 66%

Managing Facebook

Global Audience: 963,812,360(as of 2/28/13)

Employers who use FB

Use FB To Check Applicants

Use FB

Often

Plan to

Use

Not Allo

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10152025303540

Of the 37 %: How they used FB

Didn't hire due to FB findings

Learn Qualifications

Find Disqualifications

Present Professionally

0 20 40 60 80

2012 Data

Red FlagsWhen someone

wasn’t hired due to FB, in half of these cases, the person posted a provocative photo or had made reference to drinking or drug use.

Other red flags cited were instances of someone speaking badly about a former employer, lying about their qualifications, or simply not being able to write well.

One study showed FB users are drunk in in 76 percent of their photos.

Bottom Line?

• Monitor your Facebook pictures and posts.• Untag yourself in photos if necessary.• Monitor your Facebook profile.• Put settings on private.• Don’t friend just anyone.• Monitor what your friends post.• Don’t include foul language/unprofessional

behavior.• Monitor your wall.

As of January 2013 …

California and Illinois are the only two states that have laws that make it illegal for bosses to request social networking passwords or non-public online account information from their employees or job applicants.

Monitoring Twitter

By the year 2015:

60 percent of em-ployers

will monitor employ-ees’ Twitter accounts

How to write a great Twesume

Tips for writing Twesumes

• Start with the basics.• Show that you can write. • Always consider your audience.• Don’t distract from the goal.• “Make your Twitter bio blue.”• Have some place else for them to go.• Keep it updated. • Use a professional photo.

Keep your Tweets professional

• Use complete sentences.• Use Associated Press style.• Take time with your Tweets. Edit.• No foul language, pictures, video.• Monitor Tweets of people you follow.• Target employers and professionals to follow.• Take part in Twitter chats.

YouTube Channels

Using YouTube

• Complete your profile thoroughly • Use your profile to brand yourself• Use your Channel to post sample videos• Post your resume with a tool such as

VisualCV.com• Establish your expertise by posting two to

three videos per week• Be creative (Hire Me, Video Resume, And This)

Pinterest

Using Pinterest

• Same suggestions regarding your profile.• If you’re a visual communicator Pinterest can

showcase you’re work and show you’re current• Use captions with all images• Broaden your images by adding links to other

work (blogs, Facebook, etc.)• Add supplemental board to tell a story• Keep up to date; don’t let posts get stale