utilizing analytics to meet mission objectives
DESCRIPTION
Utilizing Analytics to Meet Mission ObjectivesTRANSCRIPT
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GovDelivery
Utilizing Analytics to Meet Mission Objectives
September 17, 2013
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It’s NOT About the Like
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AWARENESS
Finding
PERMISSIONJoining
ORIENTATIONKnowing
ENGAGEMENTConsuming
LEADERSHIPCollaborating
OUTCOMESMission
Objectives
Web:• Increase in
total pages viewed
Email: • Increase in
total email subscribers or community members
Social: • Increase of
total followers and likes
Email:• Increase in
total opens, clicks, and shares
Web:• Increase in
total pages viewed
Online: • Increase in
comments/feedback, event or program registrations, or signups for online services.
Offline: • Increase in
program utilization or event attendance
• Increase in total active collaborators, partners, and trusted messengers advancing mission your behalf
Increases in• Youth Engaged• Flu shots
received• Revenue
collected
Decreases in:• Drop outs• Crime• Doctor visits• Operating costs
You Have to Map and Measure What Matters
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Members Co-Organizing on FEMA’s Behalf
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NeighborsforNeighbors.org “SnowCrew” Activity
Challenge: during major snow storms, elderly and disabled neighbors become trapped in their homes and not able to get food, medicine, or services and left anxious.
Opportunity: match neighbors who need assistance shoveling to those nearby who can and want to help them.
Our Role: in partnership with SeeClickFix we developed an online process and promoted to members to drive adoption.
Impacts: elderly and disabled residents got dug out and where able to get food, medicine, and services needed.
SnowCrew: Expanding the Role of Neighbors
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Unexpected Result: Addressing Symptom not Problem
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Where I am. When I Want. How I Choose
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Joseph PorcelliDirector, Engagement Services
@JosephPorcelli
Let’s Stay in Touch!