Salesforce & DOMO at RakutenAbhijeet Pawar (AbhyA)Team Manager,Global Salesforce Financial Services Section, FINADCorporate IT Department, DU.

David Ramos (Dave)Team Manager,Business Processes and Decisions Platform, Corporate IT Department, DU.

• Forbes:

News From

• In Japan

#1 Innovative Company

• In Japan

#1 Innovative Company

is gro

wing rapidly!

!

• In Japan

#1 Innovative Company

Business model (B2B2C):

• In Japan

#1 Innovative Company

Business model

• In Japan

#1 Innovative Company

Business model Synergy:Services

• In The World

#1 Innovative Company

• In The World

#1 Innovative Company

partner

• In The World

#1 Innovative Company

Gartner’s magic quadrant, May 2013

Challengers

VisionariesNiche Players

Leaders

Salesforce

• In Rakuten Japan

Ichiba Insurance and Life Edy and Card Bank, etc. Total Local Instances =

How is R using SF?

• In Rakuten Japan

Ichiba Insurance and Life Edy and Card Bank, etc. Total Local Instances =

Who in R is using SF?

30+

• In Rakuten Japan

Ichiba Insurance and Life Edy and Card Bank, etc. Total Local Instances =

PriceMinister Rakuten DE and ES Linkshare, etc. Total Global Instances =

Who in R is using SF?

• Overseas:30+

• In Rakuten Japan

Ichiba Insurance and Life Edy and Card Bank, etc. Total Local Instances =

PriceMinister Rakuten DE and ES Linkshare, etc. Total Global Instances =

Who in R is using SF?

30+

15+

• Overseas:

• In Rakuten Japan

Ichiba Insurance and Life Edy and Card Bank, etc. Total Local Instances =

PriceMinister Rakuten DE and ES Linkshare, etc. Total Global Instances =

Who in R is using SF?

50+• Overseas:

30+

15+

Center of

Excellence Business Processes & Decision Platforms

17

+Synergy

Development

Information share

Code libraries

Efficient utilization

Salesforce

• CoE Advantages Rakuten:

Teams & Processes Development Deployment

• By enabling global:

Similar BUs Close GEO Common Features

Connect Develop Deploy

Enable all Group BU’s to be able to :

• Globally:

• Approach:

Look to Consolidate

Knowledge Sharing

Faster Biz OP Faster

Campaigns Generate Synergy

SF Summit Workshops Advisory Board

19

+Visualize & Socialize Data

Self Service

Rapid Deployment

Cloud Platforms

Biz Optimization

Domo

• CoE Advantages Rakuten:

Teams & Processes Development Deployment

• By enabling global:

20

Rakuten Data Strategy

Analytics Exploration Self Service

Deep AnalyticsData MiningPredictive

VisualizationKPI MgmtFederation

Socialization

AnalysisPatterns

Matching the Right Tool for the Specific Need

Complete BI tool (MicroStrategy)

Desktop Analytics (tableau)

SAP

Teradata

MySQL

mongoDBexcel

GoogleAnalyticsSite

Analytics

oracle

21

Putting Together

22

Above 90% utilization Rakuten Super Points E-mail marketing Call CentreHeart of the platform Efficient Operations Data Driven Decisions

Experience

• Insurance Salesforce:

1DayCampaignDeployment

Bank

Ichiba

Travel

Telecom

R Super Points

InsuranceAgency

MySQL

JAVA

mongoDB

23

• R + SF + DOMO:

Putting it Together

Efficient Operations Fast and Correct Decisions Anytime Anywhere

24

David.Ramos

Abhijeet.PawarKEEPCALM

AND

BEEFFICIENT

Contact

• Salesforce:

@mail.rakuten.com

KEEPCALM

AND

MAKE DECISIONS

Abhya Dave

@tweetAbhyA @anotherdatageek