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UT: OLX

Usability Testing ReportDate: 1st July 2016Report created by: Techved Consulting India Pvt. Ltd.

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FINDING INDEX

Critical error. Caused great irritation and blockages for the user

Serious error. Delayed users in their use of apps

Minor error. Caused users to hesitate for a few seconds

Good. This approach is recommendable

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I. User Behaviour

II. Seller Journey

III. Buyer Journey

IV. Conclusion

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TABLE OF CONTENT

6 Never had the need

Not Used 3 DoŶt trust the produĐts

1 DoesŶt like to ďuLJ 2nd

hand

OLX USER BEHAVIOUR

WouldNOT buy25%

Clothes/Shoes

Mobile and 30%Electronics

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SELLER JOURNEY

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POST AN AD

USERS WERE ABLE TO SUCCESSFULLY POST AN AD

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Success Criteria % of Users

Completed 80%

Completed with Probes 10%

Not Completed 10%

Users Gave Up 0

HOME PAGE

WHY?

•The button is not intuitive to be clicked

•In Delhi, the ad button merges with thesucceeding OLX Communities banner

•Users have a mental model to look for theǁord Sell

10/20 users used the button on the landing page 5/20

users used the Hamburger option

3/20 users used the FAB in browsing pages

1/20 user went to the chats and used the Submitbutton

SUBMIT FREE AD BUTTON NOT VISUALLYINTUITIVE

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SUBMIT A FREE AD FORM

WHY?

•Users prefer to take pictures while posting thead as it is easy and they would like to post thecurrent condition of the product

•Few users prefer to take pictures before as theycan get better angles and lighting

phele se le kar rakhuŶga acchi si ho sakta hai accha effectpade custoŵer par – Male Non OLX User, Delhi

15/20 users like the camera option 3/20 users would use the

gallery

1/20 user posted ad without image because slow internet

1/20 user was unable to upload a picture

CAMERA OPTION IS LIKED

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SUBMIT A FREE AD FORM

WHY?

•User failed to understand that a categoryneeds to be selected for an ad

•Users mental model is to have categoriessimilar to that of the e-commerce websiteslike Flipkart, Amazon. The categories theywere looking for were: Chairs &Engineering Tools

MOST USERS WERE ABLE TO SELECT THECORRECT CATEGORY

2/20 Users had trouble understanding the categories

1/20 User found a category missing

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SUBMIT A FREE AD FORM

WHY?

•Users mentioned putting a higher amount

•Most users tend to base the price on theaŵouŶt it ǁas ďought for aŶd theŶ aŶalLJse its usage

•Users would also ask around in the local marketor check on OLX for an estimation

"mere phone ki aukaad kya hai pata chal jaati hai

– Male OLX User, Lucknow

15/20 Users would base it on the cost price

ALL USERS WERE ABLE TO ADD THE PRODUCTPRICE

5/20 User would ask around

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SUBMIT A FREE AD FORM

WHY?

•Most users found that writing a description isrequired to attract the buyer to the product

•Adding the reason for selling increases thegenuineness of the product and seller

•Few users felt that a lengthy description is notneeded as photographs were more important

MOST USERS UNDERSTOOD WHAT HAS TO BEWRITTEN IN THE DESCRIPTION

2/20 User were unable to understand what to write in thedescription

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SUBMIT FREE AD FORM

WHY?

•Description error message was missed bythe users with few of them continuing tosubmit ad despite the error

•Users also had trouble understandingwhat the error message meant

LOW VISIBILITY OF ERROR MESSAGES IN SELLERFORM

6/20 users did not notice that the error was inthe description section

1/20 user had a category selection error29

CONCLUSION

*Based on user reviews and our expert review14

• Features that need to be revised:

– Add Near By Location in Seller Form

– Filter Forms

– Photo Sharing in the Chats

• Visibility of these elements needs to be improved:

– Submit Free Ad Button

– Error Message in the Seller Form

– Add to Favourite Icon on Product Page

– FAB in the Chat

– Seller Details on Product Page

• Labels that need working:

– My Ads

– Make Your Offer (Suggested: Negotiable, Bargain)

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