usu stars! gear up college of education and human services
TRANSCRIPT
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For questions contact: [email protected] or [email protected]
This visual identity guide falls under the greater um
brella of the University V
isual Identity Program and
is subject to change as the university program changes.
USU STARS! GEAR UP
LOGO TO BE USEDAll logo use must adhere to Utah State University’s policies and Visual Identity Program (VIP) available online at www.usu.edu/prm/visual-identity/USU_Visual_Identity.pdf
The logo must be sized to 25% width of the longest dimension for the visible area. The logo should never be smaller than 5/8 of an inch tall for the vertical logo and 1/2-inch tall for the horizontal logo.
Primary logos should only be printed in black, white, or Aggie Blue (PMS 539) and must include the proper area of isolation.
TYPE TREATMENTColleges and entities are permitted to use visual elements that uniquely distinguish them, as long as they are used separately, but in conjunction, with the entity’s primary university mark. Definitions and examples of the various visual elements can be found in the VIP (page 23).
SOCIAL MEDIAThe university Visual Identity Program requires official social avatars to be used on all university social media accounts, replacing all avatars and social media profile pictures.
Social media guidelines and best practices are available through the USU Social Media Style Guide and online: usu.edu/prm/identity/socialmedia.cfm
COLORSOfficial USU Color Palette
aggie blue PMS 539 / CMYK 100-65-22-80 RGB 0-38-58 / HEX #00263A
grey PMS 877 / CMYK 45-34-34-0 RGB 138-141-143 / HEX #8A8D8F
white CMYK 0-0-0-0 RGB 100-100-100 / HEX #FFFFFF
Secondary Color Palette
columbia blue CMYK 55-25-0-18 RGB 95-156-209 / HEX #5F9CD1
TYPEFACESelecting the appropriate typeface for publications is essential, depending on the purpose of the publication and the audience it targets. When producing communication materials, various weights of fonts should be used for headlines, body copy, captions, etc. The examples shown are a small selection of the many variations available.
Other fonts may be used but these should be used as a base for your communications.
Roboto - Font FamilyABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Roboto RegularRoboto MediumRoboto BlackUse Univers font family for all brand communications. Univers also includes condensed and non-condensed families that may be used in combination.
UniversABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
STATIONARYStationary is used for official communications and follows a template. Layout examples may be seen on the back on this sheet.
BRANDED GOODSPlease note that merchandise items such as T-shirts, sweatshirts, mugs, uniforms, and other similar “branded goods” (swag) that are produced with Utah State University’s name and/or marks, are considered licensable and are subject to the University’s Trademark Licensing Policies & Procedures.
Designs can appear on merchandise, however, the primary paired logo must also be included on all items in a secondary location.
When applying the designs to “branded goods” all logos rules apply. Do not place university logos on red products.
The printing of merchandise and other branded items must be pre-approved. Please provide electronic artwork to the Trademark Licensing office prior to production.
All review requests are promptly handled. Email designs to: [email protected].
EXAMPLES MAY BE SEEN ON THE BACK.
SIGNAGEThe purpose of the University Signage Standards is to create one unified reference for all signage implemented on Utah State University’s campuses, assist in finding directions, and meet the mandates of the Americans with Disabilities Act (ADA).
CATEGORIES OF SIGNS INCLUDE:• Permanent signs - Any signs that are attached to buildings, structures, or land-scape features; or freestanding monument signs, permanent plaques, or marquees, inside or outside. • Temporary signs - Any emblem, symbol, logo, trademark, poster, banner, sticker, flag, pennant, awning, yard sign, A-frame sign, wire-sign, large-scale graphic, election sign, or other printed material displayed for a limited amount of time, which is designed to advertise, identify or convey information. • Fixed signs - Frames or enclosures for either temporary or permanent signage.
Please direct any inquiries concerning campus signs to Jordy Guth in facilities at 435-797-3535 or visit the web site at: usu.edu/facilities/
college of education and human services
VIS
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For questions contact: [email protected] or [email protected]
This visual identity guide falls under the greater um
brella of the University V
isual Identity Program and
is subject to change as the university program changes.
STATIONARY SAMPLES
BRANDED GOODS SAMPLES MARKETING SAMPLES
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USU STARS! GEAR UP
Location Address City/State/Zip Phone website
Office: (435) 797-####Fax: (435) 797-####[email protected]
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LETTERHEAD
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Headline 2
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Subhead
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USB back imprintEmma Eccles Jones College of
Education and Human Services
In Cooperation with
CAMP/T-SHIRT
GRAPHICCAMP/
T-SHIRTGRAPHIC
In Cooperation with
at Utah State University
CYPRUS HIGH
TRANSITIONCAMP
High school starts this fall – are YOU ready? Transition
Camp will help get you prepared to be your best self
with workshops on topics designed to put you at the
top of your academic game, all while you’re having the
time of your life with new friends and near-peer men-
tors who know just what you’re facing. Develop fresh
skills, meet trill friends, and uncover your own inner
potential. Spend 3 days as an Aggie and create a whole
new you!
For additional information, contact Andrea Boatman at
435-797-0160 or [email protected].
Register by May 2nd at usustars.usu.edu
JULY 8 - 10
In Cooperation with