ust idea contest e-tag game - 'play with
TRANSCRIPT
UST IDEA Contest
Na Sun Ik (KIER)Kim Tae Woon (KRISS)
@ 2013
Internet Addiction
17.9%@2003.10
24.7%@2005.07
20.9%@2009.12
ele
Fig 2. Rate of overweight students in Korea
14%
출처 : 교육과학기술부 , 학생건강표본조사 (2008~2011), 표준체중에 의한 비만율 기준
Overweight
Will you play a GAME ?
at Outdoor
e-TagGame
ON-line
OFF-line
Physical exercise
Accumulativemonitoring
motivate
characteristic
strategy
friendship
education
FUN
health
IT gadget
ZigBee Score DB
New on&off-line GAME system
How to playRule
100 +100 x2500 20
0 Get points
1000
100100
150
200x2
Zig-beeBase-ment
Zig-beeBase-ment
Communication Technology(IT gear <–> Web) (IT gear <–> IT gear)
Cost struc-ture
Revenue streams
Key resources Channels
Key activi-ties
Key part-ners
Value proposi-tion
Costumer relation-ships
Costumer segments
Tag game
IT gear sale profit
Special PayCharacters
E-healthcare
• Running, • Tag game,• Strategy game
• Game system patents
• Balancing de-signers
• Children - over-weight - computer addict - low sociality • Teachers
• Parents - who worried about health of their children - who want to play with their chil-dren
• IT gear• Level up sys-
tem• Score DB
• IT gear - HW provider - SW developer
• Web DB - developer - maintainer• IT gear(HW)
maker• Telecommunica-
tion company
• Manufacturing IT gear• Develop & Maintain SW• Data management
www.businessmodelgeneration.comFlame -
Business Model Canvas
2.3-3.9 $/Piece
1.5-2.3 $/Piece
1 - 2 $/Piece
0.25 – 0.85 $/Piece