PowerPoint Presentation

SLLF: The Art of Avoiding a #SocialMediaFailflickr: Jason Howie

This is a story of technological, societal, and behavioral changesMuch of which taps social side of the Internet social matters because it returns to the unique attribute of the Internet that is two-way engagement.Digital engagement is a boon for public life it also sets traps for public officials, which we will illustrate and suggest safeguards to help prevent you ending in the ditch.Finally, Id like to introduce you to a joint project between SLLF and Governing that was conceived at this event a year ago.1

Our Time Together@pwtaylor

The New, New Brave New WorldAldous Huxley

Aldous Huxleys Vision of London in 2540 ADChatto & Windus SparkNotes

Is it better to be happy or free?

A dystopian view of science, technology, conditioning and the future of society written in 1931

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87%Have One74%Use Location Based Services70%Use Social Media from their Phones

Cell Phones Pew Research Center/ comScore, Feb. 2015

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Pew Research Center

Bloggers and Micro Bloggers

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Google Glass Not a ThingGoogle/Microsoft/Facebook

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Beware the Perils of Heat SeekingAdobe

60 Seconds on the Internet in AmericaPlaceholder

Going where the People AreeMarketer, 2015/ Pew Research, 2014

All US Adults58%19%22%21%23%

2+52%

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And all the Rest of New Media

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Snapchat: Ephemeral and Wildly Popular

DMR, August 2015Active Users: 100 millionProportion that are Women: 70%Snaps per day: 400 MillionPhotos per second: 8,796

Proportion of all US Social Users: 18%

Engineered not be retained.

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Facebook Suburban RevitalizationFacebook

Plus AI is coming so it can be your virtual assistant and anticipate what you are looking for

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Live Social VideoMeerkat/ Periscope

Simple. Personal,.Real-time Messaging

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A US Governor, broadcasting live from Cuba, using his phone@AsaHutchinson

September 29,2015 - A US governor, broadcasting live from Cuba, using his phone. A sentence that would have been impossible as little as 18 months ago.14

Get Personal and get out of the FB SuburbsKik, Tango, WhatsApp

Simple. Personal.Real Time Messaging

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A Startup that Knows You, and Coaches on How to Talk to Me

Crystal is a tech startup that scrapes the web for a person's online information to analyze his or her personality. Its purpose is to help people interact more effectively with one another.Founder Drew D'Agostino came up with the idea for Crystal to suit his own needs. He was heading up an engineering team at a software company and wanted a better way to foster work relationships. Crystal wasn't meant to be a stand-alone business -- D'Agostino was simply trying to understand his coworkers."I figured out a way to detect people's personalities based on anything they've had written about themselves online," he said, of the original prototype.Using available information, Crystal assigns a person to one of 64 different personality types. It provides one sentence about communication style, then breaks down how to speak to that person, how to email them, work with them, recruit them and more.

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Time MattersUS Department of LaborFacebook / eMarkerter.com

Average time in daily activitiesPhone calls and emails:09Civic and religious activities:19Social Media:21

Time Really MattersSeabourne

Information Providing

Information Seeking7 Days

Social Media Amplifies Your VoiceFlickr Branimir Milovanovic

while increasing Scrutiny on Public Officials

Flickr Branimir MilovanovicFlickr Branimir MilovanovicFlickr Branimir Milovanovic

Flickr Branimir MilovanovicFlickr Lynn SkordalFlickr Lynn SkordalFlickr Thomas HawkBoise, IDFlickr Thomas HawkBoise, IDflickr Lynn Skordal

The Fishbowl has gone SocialFlickr: Thomas Hawk

Think of Social Media as the New Open Meeting

No Hate Speech

No Commercial Speech

No CampaigningSocial Mentions are:

Public Records, (in most states); and,

(b) Documents of the 21st Century

Watch What You Say and How You Say ItFlickr socialmedia_nl

Tweeting while in chambers@louisvillemayor

(September 15, 2015) Mayor Greg Fischer of Louisville, Kentucky had a thought he wanted to share with the world the other morning while he was doing what many of us do when our morning coffee has worked its ineffable magic.So, Fischer who was reading an article in the Louisville Courier-Journal about the citys negotiations with Google Fiber shot a photo of a graphic he found innovative and tweeted it.The trouble is that Fischer neglected to crop the photo so that viewers wouldnt realize it was taken while the was on the toilet with the Courier-Journal in his lap and his pants around his mayoral ankles.23

One Day Wonder@LizMair

Flickr Brandon Marshall

Too Soon?

Flickr Micah Saperstein

Hashtags Gone Wild #myNYPD

Flickr Micah Saperstein

Hashtags (and a Selfie App) Gone Wild #StandWithRand

Flickr Micah Saperstein

A Social Variant of a George H. W. Moment

Flickr socialmedia_nl

140 means 140

Flickr socialmedia_nl

What Could Possibly Go Wrong?

Original caption on Instagram

As it First Appeared on Her Official Twitter account Account

@nikkihaley

After the Twitter Fail, a Second Try

http://www.mediaite.com/online/south-carolina-gov-nikki-haley-posts-major-twitter-fail/

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Possible to Not Look Like ThisFlickr Mark Burban

Leave Trash Talking to the Professionals

@joefitzgibbon@jtwillcox111

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If You are Explaining, Youre Losing

This is Not a Good AnswerFlickr Dana Morostega

Can We Agree on at Least This One Thing?TPM/ @realDonaldTrump

Twitter Never Forgets or, at least, it never used toSunlight

It Doesnt Get Better When It Goes SocialFlickr Mystic Politics

When Someone Fakes Being Youflickr Awful One

No Blue Check Police Raid and Lawsuit to Follow@NotPeroriaMayor

No Blue Check and Crossing the Thin Blue Line@NotPeroriaMayor

@MayorEmanuel@RahmEmanuel

The Blue Check Matters

The Blue Check Matters

On Being @MayorEmanuel Dan SinkerSource: The Atlantic

Have a social media policyDefine the purpose and conditions of useInterns as necessary but not necessarily interns aloneHaters gonna Hate: but as the kids say, Let it go.Criticism is protected speechRespond respectfully and responsiblyDo not use official means to respond to personal attacksSocial posts are not your own: You are making policy statements every time you speak, write, tweet, retweet (RT), mention or use emoticons or emoji or even hit the Like or forthcoming Empathy buttonNo posting after 3:00AM.

Doing Social In Public: 6 Takeaways`

GovTech Social

One Citys Social Media Comment PolicyCity of Evanston Social Media Policy Link: ow.ly/ubeadThe purpose of this social media site(s) is to provide information about City of Evanston services and programs, as well as other information that is of public interest to residents, businesses and visitors. We encourage you to submit your questions, comments, and concerns, but please note this is a moderated online discussion site and not a public forum.

City of Evanston reserves the right to delete these kinds of submissions:Vulgar language;Personal attacks of any kind;Comments or content that promotes, fosters, or perpetuates discrimination on the basis of race, creed, color, age, religion, gender, marital status, genetics, status with regard to public assistance, national origin, physical or intellectual disability or sexual orientation;Spam or links to other sites; Discussion not relevant to topicAdvocates illegal activity;Promote particular services, products, or political organizations or causes; Infringe on copyrights or trademarks;Personally identifiable medical information; or Information that may compromise the safety, security or proceedings of public systems or any criminal or civil investigations.

Manage Risk and Stay Safe through Social Archiving`

Social Mentions and Comments are Public Records treat them that way

Do You Know What to Do?

Going Social in Public

Dedicated Channel on GovTechMonthly NewsletterPodcastgovtech.com/social

Still at the Beginning of Something Big

Paul W. Taylor@pwtaylorptaylor@erepublic.com

Chief Content OfficerPresentation available atpwt.net/speaking