us.sogeti.com 1 creating an intranet advertising platform jeff bagwell national enterprise...
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Creating An Intranet Advertising Platform
Jeff BagwellNational Enterprise Architect, Microsoft Practice
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What Is An Intranet Advertising Platform?
What It’s Not…
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What Is An Intranet Advertising Platform?
An information delivery platform that provides relevant, targeted information to users based on
their preferences and behavior.
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Why Create An Intranet Advertising Platform?
Drives 'Search First' behavior
Allows stakeholders to push content to user segments
Provides an entry point for
users to engage
Increases user satisfaction
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What Should The Platform Provide?
For Information Creators
•Provide the ability to publish information with as much or as little governance as desired•Allow published information to be targeted very narrowly•Publish-In-Place, Surface Anywhere•Track Views
For Information Consumers
•Seamless•Gift with Purchase•Provides More Relevant Information•Deeper Engagement
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What Should The User Experience Be?
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Why Not Just Use Promoted Results (Best Bets)?
Not Publish-In-Place
Requires Site Collection Administrator Privileges on Search Center Site
Hard To Manage for Multiple Authors
Not Really Dynamic
Does Not Take Advantage of Relevancy Ranking
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Creating An Intranet Advertising Platform
Let’s Get Started!
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What We’ll Need…
Term set•List of attributes we are using to target information
Site Column•Uses the Term set
Content Type•Uses the Site Column•Key to Publish-In-Place
Custom List•Uses the Content Type to collect metadata
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Term Set
Important Note: This Term Set must be in the default managed metadata service application if the environment contains more than one.
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Site Column
Configure Site Column to use our Term Set
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Content Type
Create a Content Type that users our Site Column
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Custom List
Create an Announcements List that uses our Content Type.
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A Quick Discussion of Publish-In-Place
Create Content Types
That Contain Key Metadata for Targeti
ng
If Needed, Attach Workflows to Content Type To Enforce Policy•Must Use SharePoint 2010 Workflow to Bind to Content Type
Allow Stakeholders To Add Content Type to Lists
On Their Sites
Surface Data
Through
Search Queries
that Filter Based
on Content
Type
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Result Source
Create a Result Source that let’s us customize the query used to return search results.
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Customized Search Results Page
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Custom User Profile Property
Create a User Profile Property that uses our Term Set. This is the reason that the Term Set must be in the default managed metadata service application!
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Site Column
Configure Site Column to use Same Term Set as Our User Profile Property
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Target Based on User Profile Info
{|owstaxIdHRInterests:{User.HRTopics}}
Add this to a Search Query…