using your website for self promotion john horrell, siteboxpro
TRANSCRIPT
USING YOUR WEBSITE FOR
SELF PROMOTION
John Horrell, Siteboxpro
Key aspects
• Reach ‘em• Teach ‘em• Keep ‘em
Reach’em
• Organic Search• Inbound Linking• Social Media
Teach‘em
• Clean up the clutter• Remove or repurpose old content• Add new content frequently• Establish a “call to action”
Teach’em
• Simple and direct• Blog• Call to action
Keep’em
• Create newsletter signup• Add polls and surveys• Use social media
Wrapping it up
• Take advantage of your existing website• Clear, easy to read content• Site content is fresh• Visitors know what to do next• Stay connected with email blasts & social
media
