using video to become more human
TRANSCRIPT
Using Video to Become More Human
Human 1 Human 2
How is your company perceived?
- or -
How is your company perceived?
Anonymous and faceless Human, trustworthy and fallible
- or -
The power of human
Easy and scalable, but impersonal
Easy and scalable, but impersonal
Easy and scalable, but impersonal
Easy and scalable, but impersonal
Hi
Video is personal ... and scales
Many chances to be human
Many chances to be human
• Put your face on that darn webinar
Many chances to be human
• Put your face on that darn webinar
• Solve a common customer problem with a screencast + bumper
Many chances to be human
• Put your face on that darn webinar
• Solve a common customer problem with a screencast + bumper
• Teach your audience one specific thing
Many chances to be human
• Put your face on that darn webinar
• Solve a common customer problem with a screencast + bumper
• Teach your audience one specific thing
• Make a fun video about your team
Many chances to be human
• Put your face on that darn webinar
• Solve a common customer problem with a screencast + bumper
• Teach your audience one specific thing
• Make a fun video about your team
• Don’t be afraid to be yourself!
Measure success with relationships not views
Vanity Metrics
GETTING THERE FROM HERE
• Start (s)crappy
• Start low risk
• Build your audience
• Improve over time
START (S)CRAPPY
START (S)CRAPPY
START (S)CRAPPY
LOW RISK
Not your frontpage video!
LOW RISK
Content on the blog
LOW RISK
Documentation + Support
BUILD YOUR AUDIENCE
BUILD YOUR AUDIENCE
BUILD YOUR AUDIENCE
IMPROVE OVER TIME
IMPROVE OVER TIME
IMPROVE OVER TIME
IMPROVE OVER TIME
SUMMARY
• Set a new video goal - be human
• Bring the skills and learning in-house
• Experiment and improve with time
THANKS!
@csavage @ezrafishman
http://wistia.com/learning/