Using TV Commercials in the language

classroom

Dra. Eliane Carolina de Oliveira (UFG)

ecaol2@yahoo.com

Video...

Permeates into the language classroom

Stimulates the senses

Visual/audio medium has an intrinsic attractiveness for students

• our schools are generally equipped with some technological aids to our teaching

• With the explosion of the Internet's vast repositories of media growing daily, language teachers are receiving almost innumerable amounts of teaching materials from online resources.

• commercials with their 30 second barrage of language and culture are an excellent source of authentic material

Why use TV commercials in the language class?

Why use TV commercials in the language class?

• allow learners to see the context of the discourse and the speaker’s body language as well as other visual aids to comprehension;

• The visual clues of a TV commercial provide scaffolding for students to assist them to understand the linguistic meanings in the commercial;

Why use TV commercials in the language class?

• short, typically lasting 30 to 50 seconds; • easier to select, manipulate and prepare

because of their length; • catchy and designed to be entertaining;

• contain authentic content as well as culturally-loaded slices of modern society;

Why use TV commercials in the language class?

• outnumber typical listening materials in listening textbooks;

• teachers can use the original intent of the commercial and the cultural elements contained therein to teach critical thinking and culture;

• make it possible for students to have exposure to a variety of Englishes;

Why use TV commercials in the language class?

• provide variety of voices, different accents, dialects, and indeed different Englishes, thus allowing students to expand the reach of their listening abilities.

Sites• http://www.visit4ads.com/• http://mckinney.com/work • http://www.michellehenry.fr/publicite.htm• http://www.michellehenry.fr/tv.htm• www.princeton.edu/.../06_HatakeyamaYasuhara... • http://community.eflclassroom.com/resources/

topics/using-commercials-in-the-efl• http://efllecturer.blogspot.com.br/2011/06/

commercial-break-tv-adverts-commercials.html•  http://www.funnyplace.org/