Using the Web for Business

GROUP C: WU ZI YAN(1135857)ONG HOCK SENG (1136211)

Website: http://www.tesco.com/

Objectives:About TescoWebsite Evaluation MethodologyBusiness ModelBenefitsLimitationsArchitectureUse & Usability

About Tesco:Jack Cohen, in 1919, started his business in a market stall in London’s East End. He named his business Tesco, from the initials of his tea suppliers TE Stockwell and CO from his family name. Tesco was born in 1924.

About Tesco:In the 1950s and 1960s, Tesco grew and bought over more than 500 stores from its competitors.

Mrs Jane Snowball was recognized the world’s first online shopper, used a new Gateshead Council shopping and Information Service (SiS) in May 1984, to purchase her weekly groceries from Tesco. (Gateshead Council, 2009)

About Tesco:In 1997, Tesco launched their online grocery shopping website and become pioneer for online grocery in United Kingdom. Tesco.com was officially launched in 2000.

The company became the world’s largest and most profitable grocery retailer, achieving two billion pounds sales per year (Tesco PLC,2012)

Website Evaluation Methodology:

Using Research-Based Web Design & Usability Guidelines (Koyani, Bailey and Nall, 2004)

Number of guidelines used: 16

Levels of “Relative Importance” reviewed: 5, 4, 3, 2, 1

Business Model

There is two business models applicable to www.Tesco.com

Merchant (clicks & bricks)Manufacturer

Business ModelTesco mentioned that they are using the "clicks & bricks" or "click and mortar" model for their e-commerce business (Tesco PLC, 2012)(Steinfield, 2002).

Business ModelProvide useful content

Business Model Be Easily Found in the Top 30

BenefitsEnable Users to Skip Repetitive Navigation Links

BenefitsInvolve user in establishing user requirements

BenefitsDesign search engines to search the entire site

BenefitsUse appropriate menu types

BenefitsEnsure usable search result

LimitationsConsider many user interface issues

LimitationsFrequent downtime

LimitationsInaccurate data display

ArchitectureStructure

ArchitectureUsing attention-attracting features when appropriate

Use & Usability Avoid cluttered display

Use & Usability Provide assistive tools

Mobile apps by Tesco

Reference• Ahuja, M., Gupta, B. & Raman, P., 2003. An Empirical Investigation of Online Consumer Purchasing

Behavior. COMMUNICATIONS OF THE ACM, 46(12), pp.145-51.• Anon., 2009. http://www.gateshead.gov.uk. [Online] Available at:

http://www.gateshead.gov.uk/DocumentLibrary/council/councilnews/june09.pdf [Accessed 9 December 2012].

• Delgado, M., 2012. Mail Online. [Online] Available at: http://www.dailymail.co.uk/news/article-2113233/Tesco-forced-apologise-customers-plagued-problems-30m-dotcom-store.html [Accessed 8 December 2012].

• Hand, C. et al., 2009. Online grocery shopping: the influence of situational factors. European Journal of Marketing, 43(9/10), pp.1205-19.

• Rappa, M., 2010. MANAGING THE DIGITAL ENTERPRISE. [Online] Available at: http://digitalenterprise.org/models/models.html [Accessed 20 November 2012].

• Reynolds, E., 2012. Mail Online. [Online] Available at: http://www.dailymail.co.uk/news/article-2183192/Tesco-mistakenly-advertise-85-bicycle-1--refuses-honour-deal-deluged-orders.html [Accessed 9 December 2012].

• Steinfield, C., 2002. UNDERSTANDING CLICK AND MORTAR E-COMMERCE APPROACHES: A CONCEPTUAL FRAMEWORK AND RESEARCH AGENDA. Journal of Interactive Advertising, 2(2), pp.1-10.

• Tesco PLC, 2012. Tesco PLC. [Online] Available at: http://www.tescoplc.com/index.asp?pageid=11 [Accessed 22 November 2012].

• Vachon, F., 2011. Can Online Decision Aids Support Non-Cognitive Web Shopping Approaches? International Journal of Business and Management, 6(10), pp.16-27.

• Vijayakumar, M. & Lakshmipathi, R., 2010. A Novel Forager Agent Based Approach to Capture the Future Browsing Pattern of Online Users. Computer and Information Science, 3(3), pp.105-16.