using the kia logo - one sheet revised 04/22/2014 color ... · distinctive and coherent color image...

USING THE KIA LOGO - ONE SHEET

1. USE THE LATEST LOGO VERSION (WIDER ON THE SIDES)

4. WHEN CREATING A SPONSOR LOGO, MINIMUM 0.2K AROUND OVAL 5. WHEN USING THE LOGO ON ITS OWN, MINIMUM 1K AROUND OVAL

7. USE APPROVED KIA COLORS FOR LOGOS, TYPE, & BACKGROUNDS

KIA RED, BLACK OR WHITE FOR LOGO

BLACK OR DARK GRAY FOR TYPE

LIGHT GRAY FOR BACKGROUNDS

2. YOU CAN USE ANY OF THESE LOGO VERSIONS* 3. MAKE SURE LOGO IS CLEARLY READABLE ON ITS BACKGROUND

6. DON’T PUT A BOX BEHIND LOGO, OR FILL IT w/WHITE OR COLOR

9. THE USA DOESN’T USE THE “KIA MOTORS” TYPE UNDER THE LOGO

REVISED 04/22/2014

NEW CORRECT DIMENSIONAL LOGO

(WIDE ON THE SIDES)

OLD INCORRECT2D LOGO

(WIDE ON TOP/BOTTOM)

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Brand communication elements Print advertising Multimedia advertising

Symbol mark

Brand slogan

Brand slogan

signature

The 3D symbol mark is the most important core design element expressing the brand identity of Kia motors,

playing a central role in all applications of the visual identity system. Assuming the height of the symbol mark

is “K”, a minimum distance with no interference must be allowed above, below and on both sides of the symbol

mark. The width of the symbol mark must not be less than 15mm.

Important to take into consideration the above passage to prevent any mishaps in application.

The brand slogan helps convey the brand identity of Kia motors across the local and overseas

communications. Assuming the height of the symbol mark is “K”, a minimum distance with no

interference must be allowed above, below and on both sides of the symbol mark. The minimum size

in accordance to the brand slogan being the standard, anything below 20mm of the width must not

be applied.

The brand slogan signature is an integrated image formed by combining the fundamental visual

element of the 3D symbol mark and the brand slogan. Applied in advertising and promotional

activities, assuming the height of the symbol mark is “K”, a minimum distance with no interference

must be allowed above, below and on both sides of the symbol mark. The width of the brand slogan

signature must not be less than 20mm.

Symbol markClear space

Symbol mark

Minimum size

Brand sloganClear space

Brand slogan

Minimum size

Brand slogan signatureClear space

Brand slogan signatureMinimum size

CI (Corporate Identity)

15mm

20mm

0.2K

0.2K

0.2K 0.2K

K

0.5K 0.5K

0.5K

0.5KK

0.29K

0.2K

0.22K

0.2K

K

20mm

The symbol mark, the brand slogan, and the brand slogan signature of Kia motors are

developed in order to convey premium impression while maintaining the coherent brand image.

The brand slogan signature is a composition of the symbol mark and the brand slogan in ideal

balance.

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Color pallets

Primary color

Secondary color

Special color

Kia RedPantone® 187CDIC 2483cRAL 3002C5 M100 Y85 K20R187 G22 B43BB162B

Kia Dark GrayPantone® 424CDIC 621sRAL 9023C0 M0 Y0 K61R126 G128 B1317E8083

Kia Light GrayPantone® 427CC0 M0 Y0 K11R228 G229 B230

Kia SilverPantone® 877C

Kia Medium GrayPantone® 421CC0 M0 Y0 K26R196 G198 B200

Kia GoldPantone® 874C

Kia Text GrayPantone® 425CC0 M0 Y0 K80R88 G89 B91

Being applied across all of our communication materials, the primary Kia Red helps establish

distinctive and coherent color image of Kia motors. The secondary and special colors, such as

gold and silver as well as monochrome colors, are used to convey an impression of discretion

or to comply with the specific nature of a medium. Please respect the color codes listed below

for each environment.

: Representing Kia motors, the primary color forms an ideal balance when applied in combination with the white background color.

: Being applied to various applications, the secondary colors, which are a series of monochrome colors, complement the primary color.

: Consisting of metallic colors, the special colors convey premium feeling to various applications.

Brand slogan signaturebackground color guideline-Brightness

In order to obtain maximum visibility, the brand slogan signature should be used on the white background as a principle. When applying a background color, respect the guideline below to avoid distortion or damage of the brand slogan signature.

Do not use the brand slogan signature on the background with the brightness range between 20% and 90%.

Brand slogan signaturebackground color guideline

43


Color pallets

Primary color

Secondary color

Special color




















43


Color pallets

Primary color

Secondary color

Special color




















8. THE USA DOESN’T USE “THE POWER TO SURPRISE” TAGLINE

GRAY BOX USED ONLY TO SHOW A BACKGROUND TINT

K

RED 3-D LOGO IS

PREFERRED

* A static or chrome version of the Kia logo may be provided for use in broadcasts only.

DEALERLOGO

DEALER LOGO

DEALER LOGO

USING THE KIA LOGO WITH DEALERSHIP LOGOS - ONE SHEET REVISED 04/22/2014

1. PREFERRED LOCKUP: KIA LOGO ON LEFT, GRAY RULE SEPARATOR, YOUR NAME IN KIA FONT.

3. USE ONLY APPROVED KIA LOGOS AND KIA COLORS FOR YOUR LOCKUP.

4. SPACING: USE ONE “K” SPACE ON EITHER SIDE OF GRAY RULE. USE ONE “K” SPACE TO DEFINE THE GRAY RULE’S HEIGHT AND POSITION. CENTER LOCKUP NAME WITH CENTER OF KIA LOGO.

(ALSO ADHERE TO THE KIA LOGO GUIDELINES DETAILED ON THE “USING THE KIA LOGO” ONE SHEET)

DOs DON’Ts

NEW CORRECT DIMENSIONAL LOGO

(WIDE ON THE SIDES)

OLD INCORRECT2D LOGO

(WIDE ON TOP/BOTTOM)

1. DON’T VIOLATE THE KIA LOGO’S CLEAR SPACE BY COMBINING IT WITH YOUR OWN LOGO.

2. DON’T COMBINE THE KIA LOGO WITH OTHER CAR COMPANY LOGOS.

3. DON’T USE GRAPHIC TREATMENTS BEHIND, WITHIN OR AROUND THE KIA LOGO.

4. DON’T USE OLD VERSIONS OF THE KIA LOGO WITH YOUR NEW LOGO LOCKUP.

DEALERSHIPNAME KIA

KIA OFCITY NAME DEALERSHIP NAME

KIA DEALERSHIP NAME

2. ALTERNATE LOCKUP: IF NEEDED, YOU CAN USE YOUR OWN LOGO INSTEAD OF THE KIA FONT. IF USING THIS APPROACH, DON’T REPEAT THE KIA OVAL LOGO ON THE RIGHT WITH YOUR LOGO.

TWO BOXES ABOVE ARE USED ONLY TO INDICATE A BACKGROUND TINT FOR THE WHITE VERSIONS.

DEALERSHIPNAME

DEALER LOGO

DEALER LOGO

DEALER LOGO

D e a l e r l o g o

D e a l e r l o g o

DEALERSHIPNAME HERE

DEALERSHIPNAME

DEALERSHIPNAME

DEALERSHIPNAME HERE

USING THE KIA TYPEFACE - ONE SHEET

1. USE THE LATEST KIA TYPEFACE (VERSION 1.3) FOR KIA MATERIALS

4. THIS IS THE PREFERRED STYLE FOR KIA HEADLINES 5. THIS IS THE PREFERRED STYLE FOR KIA BODY COPY & CAPTIONS

7. THERE IS NO ITALIC VERSION OF THE KIA TYPEFACE. USE 12% SKEW

2. DON’T USE ANY OTHER FONTS FOR PRINTED KIA MATERIALS 3. FOR DIGITAL, YOU CAN USE ARIAL IF KIA FONTS ARE UNAVAILABLE

6. THERE IS NO CONDENSED VERSION OF THE KIA TYPEFACE. USE 90% H.S.

9. MAKE SURE YOU MAINTAIN THE CHARACTER OF THE KIA TYPEFACE8. BLACK, KIA GRAY, OR WHITE IS PREFERRED FOR TYPE

REVISED 04/22/2014

Gotham

Kia BoldKia MediumKia Light

ArialOnly as a Digital Alternative

Headlines should be in upper and lower case, in medium weight, andflush left is preferred.

FOR SUBHEADS OR CAPTION HEADINGS, KIA BOLD IN ALL-CAPS IS PREFERRED. BUT UPPER & LOWER CASE IS ALSO OK.

For the body copy and captions, upper and lower case in Kia Light is recommended. Copy can be flush left, centered, or justified. Gray type is also recommended (80% black.)

For footnotes and legal copy, the Kia typeface should be manually condensed to 90% horizontal scale.

There is no Italic Version of the Kia Fonts. So you will need to manually italicize when needed, at a 12% skew.

IF YOU EXPECT TO GAIN INK WEIGHT WHEN PRINTING, USE 70% BLACK INSTEAD OFTHE RECOMMENDED 80%

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Color pallets

Primary color

Secondary color

Special color




















Text BlackPantone® BlackC0 M0 Y0 K100

Don’t stretch your Kia copy

Don’t use InItIal Caps for type

Don’t make your type too hard to read

using the kia logo - one sheet revised 04/22/2014 color ... · distinctive and coherent color image...

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