using technology: an introduction to content tools
DESCRIPTION
An introduction to Web-based content tools used to help deliver and support continuing medical education. Presentation delivered at the Alliance for Continuing Education in the Health Professions (ACEHP) 2013 Conference in San Francisco, CA. Session F3. February 1, 2013 Scott Bradbury - AAP Jeremy Lundberg - DLC Solutions Ben Clark - ASCO Olivier Petinaux - ACSTRANSCRIPT
![Page 1: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/1.jpg)
1
Using Technology:An Introduction to Content Tools
Friday, February 1, 2013#ACEHP13#F3
![Page 2: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/2.jpg)
2
Scott BradburyAmerican Academy of Pediatrics
Jeremy LundbergDLC Solutions LLC
Ben ClarkAmerican Society of Clinical Oncology
Olivier PetinauxAmerican College of Surgeons
Friday, February 1, 2013#ACEHP13#F3
![Page 3: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/3.jpg)
3
Scott BradburyNothing to disclose
Jeremy LundbergSells technology to CE providers
Ben ClarkNothing to disclose
Olivier PetinauxNothing to disclose
Friday, February 1, 2013#ACEHP13#F3
Disclosures
![Page 4: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/4.jpg)
4Friday, February 1, 2013#ACEHP13
#F3
A B
![Page 5: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/5.jpg)
5Friday, February 1, 2013#ACEHP13
#F3
![Page 6: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/6.jpg)
6Friday, February 1, 2013#ACEHP13
#F3
![Page 7: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/7.jpg)
7Friday, February 1, 2013#ACEHP13
#F3
![Page 8: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/8.jpg)
8Friday, February 1, 2013#ACEHP13
#F3
![Page 9: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/9.jpg)
9Friday, February 1, 2013#ACEHP13
#F3
![Page 10: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/10.jpg)
10Friday, February 1, 2013#ACEHP13
#F3
![Page 11: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/11.jpg)
11
Using WordPress to Tie Together Content and Integrate an LMS and Assessments (Jeremy Lundberg)
Integrating Multimedia (YouTube)(Ben Clark)
Using QR Codes(Olivier Petinaux)
Integrating Wikis and Blogs(Scott Bradbury)
Using SlideShare(Ben Clark)
Our topics
Friday, February 1, 2013#ACEHP13#F3
![Page 12: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/12.jpg)
Using Technology: An introduction to content tools-QR Codes
Olivier Petinaux, MSSenior Manager, Distance Education and E-
LearningAmerican College of Surgeons
![Page 13: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/13.jpg)
Using Technology: An introduction to content tools-QR Codes
Nothing to disclose
![Page 14: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/14.jpg)
Using Technology: An introduction to content tools
QR Code
Stands for
Quick Response Code
It’s a matrix barcode-up to 7,089 charactersIt’s faster to read
Has greater storage capacityFree of any licensing
Originated at Toyota for inventory tracking system back in 1994
![Page 15: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/15.jpg)
Using Technology: An introduction to content tools-QR Codes
What you need:
a QR code to publishFree or fee services online
a QR reader to scan itMobile apps in Google Play or App store
![Page 16: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/16.jpg)
Using Technology: An introduction to content tools-QR Codes
Uses of QR codes:Retail
Advertisement
Uses of encrypted QR codes:Governments
Banking
![Page 17: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/17.jpg)
Using Technology: An introduction to content tools-QR Codes
Common Sense applies:
Do not scan QR code that you are not familiar with its provider
![Page 18: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/18.jpg)
Using Technology: An introduction to content tools-QR Codes
Uses of QR code in Continuing Medical Education
• Advertisements of CME programs and products• Contact Information• ePosters• Links to resources of society
And more…
![Page 19: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/19.jpg)
Using Technology: An introduction to content tools-QR Codes
An example of QR code use:
Link to registration site for Annual MeetingAnnual Meeting to link to educational content
![Page 20: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/20.jpg)
Using Technology: An introduction to content tools-QR Codes
What do I need to know before using QR codes:
• Look at your target audience• Plan what content you want to link QR code to• Setup to track usage• Generate QR code to that link/information• Make list of places QR code gets published at• Do not flood your audience with QR codes• Start small and free…or…outsource
![Page 21: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/21.jpg)
Using Technology: An introduction to content tools-QR Codes
Resources:
Google “QR code generator”
Go to mobile device’s app storeSearch “QR code reader”
![Page 22: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/22.jpg)
Using Technology: An introduction to content tools-QR Codes
Facts at our fingertips:
More smartphonesMore information
More linkages
QR codes can facilitate reach:Ease of useWidely used
Secure (if needed)
![Page 24: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/24.jpg)
{
Integrating Wikis and Blogs
Scott BradburyDirector of E-LearningAmerican Academy of [email protected]
Twitter: @elearningCME
Friday, February 1, 2013
24#ACEHP13 #F3
![Page 25: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/25.jpg)
Friday, February 1, 2013
25#ACEHP13 #F3
Why Blog?
Become Recognized Expert
Reach New Audience
Promote Products/Services
Branding
Communicate
Search Engine Rankings
![Page 26: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/26.jpg)
Friday, February 1, 2013
26#ACEHP13 #F3
• No technical knowledge required• Content published in a chronological
fashion• You can allow readers to leave comments• Instant distribution of information
(pingbacks and RSS)• Internal and external links• Permalinks – every post has its individual
web address• Wordpress, Typepad, Squarespace,
Blogger
Blogs
![Page 27: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/27.jpg)
Friday, February 1, 2013
27#ACEHP13 #F3
![Page 28: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/28.jpg)
Wikis
Friday, February 1, 2013
28#ACEHP13 #F3
• Centered around user-generated content
• Lot’s of free standalone sites you can use…PBWorks, Wikispaces, Wikia, etc.
• Also can develop inside your LMS
• Revision history very important
![Page 29: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/29.jpg)
Friday, February 1, 2013
29#ACEHP13 #F3
![Page 30: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/30.jpg)
Friday, February 1, 2013
30#ACEHP13 #F47
![Page 31: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/31.jpg)
SlideShare
• Free-access slide hosting website
• Similar to YouTube but for slideshows, not videos
• Files can be uploaded privately or publicly (PowerPoint, PDF, Keynote, or OpenOffice)
• Users can follow others to “like”, “favor” and download content, creating a network of users with similar interests
![Page 32: Using Technology: An Introduction to Content Tools](https://reader033.vdocuments.site/reader033/viewer/2022061214/549a5e83b479594e738b47c9/html5/thumbnails/32.jpg)
SlideShare
• Sidebar shows presentations that are similar to what is being viewed
• Each presentation upload accompanied by HTML code that can be embedded on any webpage
• Ability to link presentations to LinkedIn profile
• “GoPro” option allows for enhanced customization and analytics of content (fee-based)