using social networks to network
Post on 19-Oct-2014
1.158 views
DESCRIPTION
TRANSCRIPT
![Page 1: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/1.jpg)
USING SOCIAL NETWORKS TO NETWORK ONLINEWhat to Post, and What NOT to Post, When You’re Looking for a Job
Alison Driscoll
![Page 2: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/2.jpg)
We know what old-school networking is…
![Page 3: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/3.jpg)
…but what is Social Networking?
• A collection of sites based on user participation and user generated content (UGC) that allow discussion and distribution of said content.
• Online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other.
![Page 4: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/4.jpg)
WHAT IS SOCIAL MEDIA?
![Page 5: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/5.jpg)
![Page 6: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/6.jpg)
Facebook Profiles
Vanity URLs now open to everyone:http://www.facebook.com/vspink
![Page 7: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/7.jpg)
Facebook Applications
Use applications to promote external content and drive to site.
- Static FBML- Profile Box- Posted Items Pro- Facebook Flash- Extended Info- Blog RSS Reader- Custom Applications- Involver- Notes- Links
![Page 8: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/8.jpg)
Facebook Optimization
Utilize SEO (Search Engine Optimization) principles to rank in both Facebook search and organic (Google) listings.
![Page 9: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/9.jpg)
Facebook Cross-Promotion & Links
Network on a more personal level; friend fans as well as industry and social media people. Utilize other sites to build your Facebook network.
![Page 10: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/10.jpg)
Facebook Content
Think of Facebook as a cross between a portfolio, a cover letter, a résumé and a letter of recommendation.
![Page 11: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/11.jpg)
Facebook Privacy Settings
![Page 12: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/12.jpg)
Facebook Friend List Segmentation
• Everyone (Public Profile)
• “Real” Friends
• Online Buddies
• Networking Contacts
• Coworkers
• Family
![Page 13: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/13.jpg)
![Page 14: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/14.jpg)
Twitter Following
Find relevant people to follow using Twitter lists and directories:
- We Follow- Listorious- Tracking Twitter- Twitalyzer- Follower Wonk- List Atlas- TweepSearch
![Page 15: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/15.jpg)
Twitter Cross-Promotion & Links
Link your Twitter stream to other social media sites; consider it the new RSS.
![Page 16: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/16.jpg)
Twitter Content
Interact, don’t just broadcast. Tweet about yourself, as well as industry-related or interesting articles. Reply and engage with people; ReTweet cool information.
![Page 17: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/17.jpg)
Twitter Monitoring
Monitor the conversation around your name and related keywords or terms.
- Tweetdeck- Seesmic- Search.Twitter.com
![Page 18: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/18.jpg)
![Page 19: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/19.jpg)
Link to all other profiles and sites; include lots of information and anticipate questions people would ask when researching you professionally.
![Page 20: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/20.jpg)
Join relevant interest and industry Groups; sign up for weekly digests and submit links to articles and original content or questions.
![Page 21: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/21.jpg)
Establish social proof: get and give recommendations, and try to connect with as many people as possible (that you really know). Giving recommendations encourages reciprocity and provides another way to connect; having recommendations is like public voting for your skills.
![Page 22: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/22.jpg)
![Page 23: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/23.jpg)
Search Engine Optimization
Start a website and/or blog. Include links to profiles and lots of crawlable, searchable content in text, not images.
- Wordpress- Blogger- Typepad
![Page 24: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/24.jpg)
Content & Keyword Optimization
Résumé- is in text box, not an image or PDF
Portfolio- includes text-based explanation of work
Media- tagged and summarized in keyword-rich
paragraph
![Page 25: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/25.jpg)
Reputation Management
Set up a Google alert for your name.- Indulge in periodic “ego surfing”
Secure your name URL.- Think about possible misspellings
Sign up for accounts at social media sites.- Choose usernames and URLs carefully
![Page 26: Using Social Networks to Network](https://reader035.vdocuments.site/reader035/viewer/2022062613/54439fb5afaf9fa4098b45d5/html5/thumbnails/26.jpg)
About Me
BlogAlisonDriscoll.com
Facebook ProfileFacebook.com/alisond
Twitter@alisond
LinkedInLinkedIn.com/in/AlisonDriscoll