using social media to promote eecbg projects
DESCRIPTION
How to use social media, Facebook in particular, to promote State Energy Office EECBG Projects.TRANSCRIPT
![Page 1: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/1.jpg)
Using Social Media to PromoteEECBG Projects
By Shelly ShinevarMichigan Energy Office
EECBG Analyst
![Page 2: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/2.jpg)
Steps you can take to set-up and use social media to promote EECBG project success:
Develop a strategyGather materialChoose your social mediaSet-up your accountStart posting/uploadingMonitor results
![Page 3: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/3.jpg)
Develop a strategy:
Establish what you want to accomplish with Social Media.
For example: Promote successful EECBG projects.
![Page 4: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/4.jpg)
Gather material:
Collect material you can use to promote accomplishments.
For example: Photos, videos, press releases, news articles, etc.
![Page 5: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/5.jpg)
Choose your social media: Facebook – You can post and/or upload information, press releases, photos, videos, links, etc.
Twitter – Good for smaller “sound bytes” of news or to post links to information.
YouTube – Great for collections of videos and/or ongoing videos.
![Page 6: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/6.jpg)
Other sites – There may be appropriate sites or blogs that are administered by other organizations, groups or individuals where you can share promotional material.
For example: The Michigan Energy Office also posts press releases on the MichEEN (Michigan Energy Efficiency Network) site.
![Page 7: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/7.jpg)
Set-up your account:
This involves following directions to set-up an account with your chosen social media.
For example: You will need to choose a user name, a password, and any other required information before you can start using the site. Always write down your user names and passwords for each site!
![Page 8: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/8.jpg)
Start posting/uploading:
Follow directions given by your chosen social media site.
For example: Set-up or locate the material you are going to post or upload before going to the social media site. It will be easier to copy it, cut and paste it, or browse and upload it if you don’t have to hunt for it.
![Page 9: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/9.jpg)
The City of Detroit received EECBG grants totaling $500,000 to help install new energy efficient lighting around the City.
![Page 10: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/10.jpg)
One of East Lansing's new historical light poles with LED lighting.
![Page 11: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/11.jpg)
• LED lighting upgrades in the Grand Traverse County Civic Center.
Indoor lighting upgrades in the Grand Traverse County Civic Center.
![Page 12: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/12.jpg)
Genoa Township installed five Windspire wind/solar hybrid turbines with help from an EECBG grant of $94,919.
![Page 13: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/13.jpg)
New Geothermal heating system installed at the Williamstown Township office with the assistance of EECBG funding.
![Page 14: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/14.jpg)
Delta Township has completed building this beautiful walkway with the assistance of an EECBG Grant of $128,202. Delta Township residents can now enjoy the new Eastbury Pathway.
![Page 15: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/15.jpg)
Cannon Township completed a pedestrian sidewalk loop connecting three neighborhoods with the Town Square Village unit, the Cannon Township Center, and the Cannon Trail with the assistance of an EECBG Grant of $64,144.
![Page 16: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/16.jpg)
Calhoun County received $351,450 for this Multi-Purpose project, which included replacing chillers and installing a new roof.
![Page 17: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/17.jpg)
New boilers in the Sault Ste. Marie City/County Building.
![Page 18: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/18.jpg)
Laketown Township retrofitted the historic Felt Mansion with an energy efficient HVAC and hot water system with the assistance of an EECBG grant of $52,811.
![Page 19: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/19.jpg)
The Felt Mansion is on National and State Registers of Historic Places and is located in Holland, Michigan near Saugatuck Dunes State Park by Lake Michigan.
![Page 20: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/20.jpg)
The Eaton County Department of Resource Recovery, as part of their EECBG project, installed a solar tracking array to provide an educational component to the community.
![Page 21: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/21.jpg)
Monitor results:You can choose how you are going to do this by creating your own charts or tables or by using tools that may be available on your chosen social media site.
For example: Facebook has an excellent monitoring tool called Insights.
![Page 22: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/22.jpg)
Facebook Insights for the Michigan Energy Today Page
![Page 23: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/23.jpg)
Insights Data Results
Inactive Page – 3/25 to 3/31 – 29 Reached; 2 TalkingReactivated Page – 4/3/12; Added at least 35 postsResults: 627 People Reached; 18 People Talking
+598 Reached after activation!
![Page 24: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/24.jpg)
![Page 25: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/25.jpg)
![Page 26: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/26.jpg)
![Page 27: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/27.jpg)
![Page 28: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/28.jpg)
Benefits to using Social Media
You can share information quickly and easily with a wide range of people with just a click of your mouse! You can measure results in real-time using appropriate tools. Using social media is a cost-effective way to promote projects and to inform/update people.
![Page 29: Using Social Media To Promote EECBG Projects](https://reader036.vdocuments.site/reader036/viewer/2022070321/558c6b24d8b42a8e0e8b45aa/html5/thumbnails/29.jpg)
Contact Information
Shelly Shinevar, EECBG AnalystMichigan Energy Office
Michigan Economic Development [email protected]
Ph: (517) 241-4271
http://www.facebook.com/mienergytoday