using social media to market your vo business #wovochat 5-6-15

Using Social Media To Market Your VO Business

Twitter Chat

Wednesday, May 6th, 2015 12pmPT/2pmCT/3pmET

#[email protected]

#WoVoChat www.worldvo.org

Featuring

Anne Ganguzza & Derek Chappell


Featuring

Pamela Muldoon & Dave Courvoisier


Q1: Social Media is confusing and time consuming. What are the best reasons to invest my VO time there? #WoVoChat

A1: The amount of market reach that you can achieve with social media is simply unprecedented – and it’s FREE. #WoVoChat@aganguzza

A1: Consider it an investment in building an online asset that will show up in search results for years. #WoVoChat@aganguzza

A1: Grow your own network of influence and Make. A. Difference. #WoVoChat@aganguzza


A1: If you’re not visible online when people are researching which product to buy, trust me, they’ll find others who are. #WoVoChat@aganguzza

A1: Best reason to invest in social media? It generates leads, clients and booked gigs when done correctly. #WoVoChat@MarcScott

A1: Unprecedented reach and opportunities can open otherwise locked shut doors, good for community and support as well. #WoVoChat@VoiceJayBritton

A1: You NEVER know where a client will LOOK to try and find something(VO talent, crew, etc…) so need to be on a little of everything. #WoVoChat@tjkeenan


A1: An opportunity to meet & network w/new colleagues who can HELP you succeed if you ask the right questions. #WoVoChat@iDanSimpsonVO


Q2: Which social media platforms should I concentrate on to best benefit my VO business? #WoVoChat

A2: Facebook can’t be ignored, it’s the 800lb Gorilla. Consider ads and use groups to your advantage. #WoVoChat@CourVo

A2: If you want to take advantage of video (and you should) you MUST have a YouTube channel. #WoVoChat@CourVo

A2: LinkedIn is the best for researching your clients and prospects. Pamela will talk about LI in a minute. #WoVoChat@CourVo


A2: Hot new platforms? Snapchat, Instagram, Vine, Periscope. Not new, but Pinterest can be useful. #WoVoChat@CourVo

A2: Whichever platform you choose, you need to commit. Social media isn’t as effective it it’s an occasional thing. #WoVoChat@MarcScott

A2: Depends on your business model + goal, for me it’s Twitter + LinkedIn. Take the time to learn how they work to maximize impact. #WoVoChat@VoiceJayBritton

A2: LinkedIn is great for finding potential clients you have common connections with. #WoVoChat@vallencourt


A2: Find where your potential client lives & follow them to see how you can serve them best. #WoVoChat@aganguzza


Q3: What about Twitter? It’s weird and I just don’t understand how to use it for VO. Got any suggestions? #WoVoChat

A3: It does take time to understand & get used to in 140 characters. Be patient and dive in. #WoVoChat@DerekChappell

A3: Use Twitter as another social media tool to find clients & stay connected to the VO community. #WoVoChat@DerekChappell

A3: Use Twitter to promote your demo’s, services, website, expertise. Be a pro online. #WoVoChat@DerekChappell


A3: Search for clients. Use hashtags to find prospects. Follow & interact with current clients. #WoVoChat@DerekChappell

A3: Tip: Try to post around 100 characters so your followers can conveniently retweet. #WoVoChat@aganguzza

A3: Don’t reinvent the wheel, look at others, don’t brag constantly + concentrate on building rapport with potential clients. #WoVoChat@VoiceJayBritton

A3: I met & connected w/90% of the people on here today thru Twitter. Get over the “weird” part & figure it out! #WoVoChat@tjkeenan


A3: Hashtags are the greatest thing ever for finding leads. Learn how to use them and you will make Twitter work for you. #WoVoChat@MarcScott


Q4: How can LinkedIn be a great social media platform for voiceover talent? #WoVoChat

A4: LinkedIn is the professional networking site. It’s a great place to connect with future clients, agencies & production houses. #WoVoChat@pamelamuldoon

A4: Use Advanced Search to find others on LinkedIn that may be beneficial to your VO career goals. #WoVoChat@pamelamuldoon

A4: Join Groups that will connect you with others in specific industries that you want to do voiceover work. #WoVoChat@pamelamuldoon


A4: Always be personable & use a service first approach when connecting with others on LinkedIn. #WoVoChat@pamelamuldoon

A4: LI is B2B marketing at it’s best. Others tend to be a bit more personal. Use LI for a polished business presence. #WoVoChat@ChristieBowenVO

A4: Start conversations by wishing LI prospects a Happy Birthday or a Congrats on a work anniversary. #WoVoChat@dabvoiceovergal

A4: LinkedIn is a great research tool for starters and a great way to stay connected with clients. #WoVoChat@vallencourt


A4: I’ve recently been searching for producers, etc…via LI and having great success. #WoVoChat@MoeRockVP


Q5: What are some tips for getting the most from LinkedIn?#WoVoChat

A5: Be sure your profile is fully completed and try to reac “all star” status. #WoVoChat@pamelamuldoon

A5: LinkedIn offers great SEO capabilities. Your headline & summary are great places to use keywords that associate with your talents. #WoVoChat@pamelamuldoonA5: Add your demos to the appropriate areas on LinkedIn profile. You can connect your web URL where your demos are housed. #WoVoChat@pamelamuldoon


A5: Ask for recommendations from all previous work listed. This shows a well-rounded individual with a great working past. #WoVoChat@pamelamuldoon

A5: Join groups and engage to show yourself as a thought leader in your industry. #WoVoChat@aganguzza

A5: Start convos with birthday wishes, congrats on promotions, new jobs and work anniversaries. #WoVoChat@MarcScott

A5: Always send an intro message after connecting. I’ve been booked and paid for gigs within hours of sending that message! #WoVoChat@VoiceJayBritton



Q6: What’s the deal with Ads? I find them annoying. Are they useful for my business? #WoVoChat

A6: Every social media platform is developing their Ads and wants to be #1. Now is the time (cheap/effective) to jump on board! #WoVoChat@aganguzza

A6: The internet has leveled the playing field for all – if you don’t use Ad space, other companies will. #WoVoChat@aganguzza

A6: Capitalize on the data collected on you! Ads can effectively drill down to your target market and really help boost your biz! #WoVoChat@aganguzza


A6: As much as you hate Ads, they aren’t going away (just like technology). Get on board and be ahead of the competition. #WoVoChat@aganguzza


Q7: How do you structure your day around social media? How much time do I spend on these channels? #WoVoChat

A7: I like the piecemeal approach. 20-30 minutes several times a day. More than 30 min & you get bogged down. #WoVoChat@CourVo

A7: Your business plan should help make this decision. Decide what are you using social media for. #WoVoChat@CourVo

A7: You can utilize email to help coordinate social media. Try Nutshellmail.com or browser plugins for efficiency. #WoVoChat@CourVo


A7: Set priorities and set an alarm. Seriously. Use if for down time if you want, but don’t let it control you. #WoVoChat@CourVo

A7: Use programs to help you schedule like Hootsuite, Buffer, Post Planner – all have free levels. #WoVoChat@aganguzza

A7: I may spend too much time some days. Can we develop a support group for social media addicts? #WoVoChat@MarcScott

A7: On Wednesdays? At least an hour just for #WoVoChat! #WoVoChat@talentedvoice



Q8: Social Media Etiquette: Do you have a proper filter? #WoVoChat

A8: Do NOT use social media as a bragging tool. This will turn others off FAST! #WoVoChat@DerekChappell

A8: Know how to properly self promote without overkill. Be humble. Be honest. Be professional. #WoVoChat@DerekChappell

A8: Do NOT use social media to bitch about clients, colleagues or agents. Deal with them privately. #WoVoChat@DerekChappell


A8: If it feels uncomfy before you hit “send”, DON’T send. Take a breath & rethink it. #WoVoChat@DerekChappell


Q9: Why is it important to include keywords in your social media profiles and which ones should I use? #WoVoChat

A9: Most social media platforms have search engines which index profiles so you can be found easily. #WoVoChat@aganguzza

A9: Keyword research is a magical, free or low cost window into the mind of your target audience. #WoVoChat@aganguzza

A9: Google Keyword Planner is a powerful tool you can use to find industry keywords and get keyword suggestions. #WoVoChat@aganguzza


A9: Ask yourself what you want to be known for and use that as a keyword to establish yourself as an authority. #WoVoChat@aganguzza

A9: I try and use keywords that are relevant to the areas of VO I work in. #WoVoChat@MarcScott

A9: Use KEYWORDS that you think your clients would use to find their next talent. Those are MONEY WORDS. #WoVoChat@JohnnyG53

A9: Keywords include any variation of “VOICE”, voiceover, voice-over + talent + ISDN, ipDTL, Source-Connect: words client search #WoVoChat@tjkeenan


A9: Also, Google Trends can be a great tool to see what is trending in specific industries (keywords). #WoVoChat@pamelamuldoon


Q10: Do I use a headshot as my avatar on Social Media? I heard that can be confusing for VO clients. #WoVoChat

A10: People are naturally curious. If you don’t give them a good pic, they’ll go looking on FB. What will they find there? #WoVoChat@CourVO

A10: If it’s professional and fits your brand, yes, be seen & relate as a human being to clients. #WoVoChat@DerekChappell

A10: I use a headshot – people want to connect with PEOPLE – I guarantee a Google search will uncover one of you anyway! #WoVoChat@aganguzza


A10: Consider the platform when using photo/logo. FB Biz Page – Logo; LI profile – photo; Twitter – either can work. #WoVoChat@pamelamuldoon

A10: Yes, use a photo if it represents the essence of you as a VO talent. It’s more personal. #WoVoChat@ChristieBowenVO

A10: Using a pic is more personal – let’s people know there is a human at the other end of the post. #WoVoChat@MelHulm

A10: I use the same headshot across every single platform for maximum brand consistency. #WoVoChat@MarcScott


A10: Yes, and it should be the same as on LinkedIn. #WoVoChat@VoiceofKristi


Join Us for the next #WoVoChat on Wednesday,

May 20th12pmPT/2pmCT/3pmET!

Topic: Microphones

Check out the entire 5-6-15 #WoVoChat at our Storify:

bit.ly/WoVoChat_10

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using social media to market your vo business #wovochat 5-6-15

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