using social media to further your marketing and research objectives
DESCRIPTION
Arkgroup workshop in Sydney 19 Sept 08TRANSCRIPT
Utilising social media to further your marketing and research
objectives
the web
“I participate, therefore I am”
Tim Noonanblind guy getting into Web2.0
people like
contributing
“understand & consider the person who'll experience
your design while you design”
Christina Wodtke
management attitudes abound
“it’ll take too long”
“too expensive”
“Those of you who think you know it all are annoying to those
of us that do.”
unknown
“I don’t get it?”
social networks?
fast..
free?
me!me!
me!
structuring research with
online audiences
think.
“insanity is doing the same thing over and over again and
expecting different results”
Einstein
what is your problem?
how do you get answers?
justify
who?
who else knows about them?
‘I blog too, you know?’
where?
where?
insight
ask the right questions
networks to inform
where do they hang out?
social talkback
comments!
where?
do
something
!
online tools
www.tangler.com
Validate
carefully manage
leveraging data
validity
confidence
reliability
sample
insight
causality
method
search
conversations
readsurveywebsites
data
focus groups
ask ?s
observe
test
BALANCE
where?
CONFIDENCE
where?
causality
It’s personal!
and public
Open it up^
crowds..
does it matter?
convenience
random
where?
t sh e m e
suggestionslanguageconcernsrequests
percentages
where?“quotes”
hold the mayo!
Getting Real http://gettingreal.37signals.com/ch05_Hold_the_Mayo.php
understanding needs and
expectations
get stuck
in
don’t fake it
Honest
read!
keep going
real-life focus group?
iterate
STOP!do enough & no more
www.objectivedigital.com