using social media &online publishing to reinvent traditional student publications

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LSNews.org

Using Social Media &Online Publishing to Reinvent Traditional Student Publications

1944 oldest surviving issuepublishing since 1943Historical Perspective

1994-1995 12 issues21 Years Ago

2004-2005 6 issues

11 Years Ago

2013-2014 3 issues2 Years Ago

R.I.P.Limelight1943 2014Died quietly from lack of student interest2014-2015 Zero issuesLast Year

What happened!?!

What happened!?!Newspapers stopped being relevant to students

What happened!?!We stopped printing in 2010 to save money Budget Crisis

What happened!?!Buried the online edition five clicks deep




What happened!?!When it did publish it was Dated, Irrelevant, and No One Could Find It.

Bottom lineWhy would students want to write for the newspaper when none read it?

So now what?

So now what?Time for find new writers and readers

But where? And who?

Not these students

But these students

At dismissal something happens building-wide simultaneously

Our studentsAlways have their mobile deviceTime to leverage their smart phone addiction

But how?Online with Social Media

Why Online?

Cheap

Why Online?TimelyArticles posted as soon after the event as possible

Why Online?More More articles because no physical limitationsInstead of one article in June on softball for post-season wrap up. Cover every home game.

More please

Why Online?Your content pushes to your readersUse social media to distribute content

Getting started

Created a Blogger or WordPress account

Method: Blogger www.LSNews.org

Purchase your domain

Method: Blogger www.LSNews.org

Share account with student editors

Method: Blogger LSNews.org

Start writing articles


Share analytics with writersTodays youth are motivated by likes


BloggerTwitter


FacebookInstagramShare analytics with writersTodays youth are motivated by likes

Share analytics with writers

Method: Blogger LSNews.orgTotal reach: 1,150 peopleTodays youth are motivated by likes

Finding Readerswith Social Media

Finding Readerswith Social MediaNeed a critical massEmailed faculty Invited friendsvia social mediaShared articles online

Method: Twitter @LSPioneerNews

Method: Twitter @LSPioneerNewsGaining new followers Tag @Users i.e., student groups Use #hashtags #LSPioneers Crosspost from Instagram or Facebook

Method: Twitter @LSPioneerNews

Gaining new followers Tag @Users Use #hashtags Crosspost to Twitter and Facebook Embed on blog

Method: Instagram @LSPioneerNews

Gaining new followers Tag @Users Use #hashtags Crosspost to Twitter and Facebook Embed on blog

Method: Instagram @LSPioneerNews

Method: Instagram @LSPioneerNewsMore students use Instagram than Facebook

Dont Freak OutThe next one will freak you out.Dont.

Wont somebody please think of the children!

Method: Facebook LS Pioneer News

Youre freaking out, arent you!?!I said, Dont.While falling out of favor with students, still popular with parentsIn fact, our District now has a Facebook pageSorry, Homer. Not today.


For the widest reach must use Facebook

Wrap your head around this stat.Our top three referring websites are Facebook

If not for Facebook, no one would know that LS News existed or when we published


LSNews.org total pageviews past 30 days because of Facebook


Top posts past 30 days because of Facebook


But that looks like a lot of work

Working Smarter. Not Harder.Who has time for all of this?Not you.I dont!

Work smarter. Not harder.

Get Google News AlertsGo to https://www.google.com/newsalerts

Working Smarter. Not Harder.

Post to multiple sites to reach a wider audienceTwitter can post to Facebook.Facebook can post to Twitter.

Instagram allows you to post to multiple sites at one time.



Use Googles FeedBurner to auto post to TwitterUse Hootsuite or TweetDeck to schedule posts and manage posting privileges

Working Smarter. Not Harder.Scheduled Hootsuite posts

Trust students to edit content


R.I.P.Limelight1943 2014Died quietly from lack of student interestZero issuesLast yearDont let your publication die

281 articles and countingThis year

QuestionsComments

Embrace social media to usher your student publication into the 21st Century. Maximize exposure and invigorate student interest by utilizing Facebook, Twitter, and Instagram.

To the Lampeter-Strasburg Administration for their support of LS News especially high school principal Mr. Spencer who could have said no at anytime.And to L-S School Board member Mrs. Patricia Pontz for her dedicated help and supportive lobbying efforts.Special Thanks

using social media &online publishing to reinvent traditional student publications

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