using social media in professional development
DESCRIPTION
Introductory slides for a presentation on how social media and Web 2.0 can be used to assist in professional development. From the 2009 SIM International Conference in Lawrence, KS.TRANSCRIPT
Using Social Media in Professional Development
Tuesday, July 14, 2009
Today we’ll talk about:1. One definition of social media (“Web 2.0”)
2. Why social media is important
3. Current uses of social media in PD
4. Aaron’s non-legally-binding advice on privacy, copyright and fair use
5. Hands-on with social media
6. Tips for leading online communities
Tuesday, July 14, 2009
What is social media?
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A brief history of the web, 1993-present
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Web 2.0 is “the read/write web”
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Why is social media an important tool for
professional development?
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Social Technographics
• Creators
• Critics
• Collectors
• Joiners
• Spectators
• InactivesTuesday, July 14, 2009
From http://www.forrester.com/Groundswell/profile_tool.html
Tuesday, July 14, 2009
From http://www.forrester.com/Groundswell/profile_tool.html
Tuesday, July 14, 2009
From http://www.forrester.com/Groundswell/profile_tool.html
Tuesday, July 14, 2009
From http://www.forrester.com/Groundswell/profile_tool.html
Tuesday, July 14, 2009
From http://www.forrester.com/Groundswell/profile_tool.html
Tuesday, July 14, 2009
From http://www.forrester.com/Groundswell/profile_tool.html
Tuesday, July 14, 2009
Use the communication tools used by the people you’re trying to reach and influence.
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How are professional developers using social
media today?
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Sue Woodruff
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Jim Knight
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Stratepedia
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Elizabeth Hardman
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What about privacy and copyright?
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www.creativecommons.org
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[break]
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How can I get started?How can I get better?
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How can I keep my online community
going?
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Starting your community
• Start small—don’t create a ghost town
• “Grow big but stay small”
• Be flexible and willing to adapt
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Keep it going
• “If you build it, they will come.”
• Keep the pump primed
• Don’t let questions go unanswered
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Managing rough patches
• Learn to take criticism
• Maintain transparency when making the rules
• Don’t resort to “because I said so”
• “Beware the tyranny of well-organized minorities”
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Go forth and be social!
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Image Creditsluc legay on Flickrhttp://www.flickr.com/photos/luc/1824234195/
AndWat on Flickrhttp://www.flickr.com/photos/andwat/2587453445/
teachingsagitarrian on Flickrhttp://www.flickr.com/photos/teachingsagittarian/3403314327/
riot jane on Flickrhttp://www.flickr.com/photos/riotjane/2880420762/
Dave Pearson on Flickrhttp://www.flickr.com/photos/davepearson/420884893/
wallyg on Flickrhttp://www.flickr.com/photos/wallyg/2585139525/
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Image CreditsMichael Porter on Flickrhttp://www.flickr.com/photos/libraryman/2528892623/
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Additional SourcesA Fair(y) Use TaleEric Faden, directorhttp://cyberlaw.stanford.edu/documentary-film-program/film/a-fair-y-use-tale
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