using social media for scientific communication

8/12/2019 Using social media for scientific communication

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Using social media

Workshop at the University of Derby24 th February 2014

By Tristram Hooley (Reader in Career Development)

for scientific

communication

Image from http://www.flickr.com/photos/41606398@N03/
http://www.derby.ac.uk/ehshttp://www.derby.ac.uk/ehs


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Overview

The big pictureSurveyTwitterWhy communicate science?

Why communicate science (the petty self-interestedremix)How to use social media to communicate scienceWhat skills will you be using?Task

www.derby.ac.uk/icegs
http://www.derby.ac.uk/ehs


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Disclaimers

We have already asked you to fill in a survey. We may usethe data that you give us to write an article aboutundergraduate use of social media. If you are uncomfortablewith that let us know and we wont use your data.

During the session Im also going to be asking you to dosome things in public (on the internet). If you are notcomfortable with them dont do them and talk to Ianafterwards about your concerns.

http://www.derby.ac.uk/ehshttp://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=0Uwp1RoPtBxXiM&tbnid=yvNWzmVpUw2rWM:&ved=0CAUQjRw&url=http://www.lookandlearn.com/history-images/M400133/Caxtons-printing-press?img=3&search=Caxton%27s+printing+press&bool=phrase&ei=GmcKU_bQNqrV0QW9-YDwBA&psig=AFQjCNFAT7AjTwzEQJ1IpChyyB6IaAp6ZQ&ust=1393277077688780http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=0Uwp1RoPtBxXiM&tbnid=yvNWzmVpUw2rWM:&ved=0CAUQjRw&url=http://www.lookandlearn.com/history-images/M400133/Caxtons-printing-press?img=3&search=Caxton%27s+printing+press&bool=phrase&ei=GmcKU_bQNqrV0QW9-YDwBA&psig=AFQjCNFAT7AjTwzEQJ1IpChyyB6IaAp6ZQ&ust=1393277077688780http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=vPXG2i8rOphunM&tbnid=N0jD44Yxv6PMOM:&ved=0CAUQjRw&url=http://www.fotolibra.com/gallery/50031/caxtons-printing-press-illustration/&ei=J2YKU5Ycw-_SBb7fgcgK&bvm=bv.61725948,d.ZGU&psig=AFQjCNFuHquCE6RpEWCHryc9S9BqFMumww&ust=1393276836769195


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http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=4G72pHTKDaRupM&tbnid=6rOqXIOj66Qp6M:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/William_Caxton&ei=N2cKU6SyIsva0QXaxoGQDw&psig=AFQjCNFAT7AjTwzEQJ1IpChyyB6IaAp6ZQ&ust=1393277077688780http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=4G72pHTKDaRupM&tbnid=6rOqXIOj66Qp6M:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/William_Caxton&ei=N2cKU6SyIsva0QXaxoGQDw&psig=AFQjCNFAT7AjTwzEQJ1IpChyyB6IaAp6ZQ&ust=1393277077688780http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=0Uwp1RoPtBxXiM&tbnid=yvNWzmVpUw2rWM:&ved=0CAUQjRw&url=http://www.lookandlearn.com/history-images/M400133/Caxtons-printing-press?img=3&search=Caxton%27s+printing+press&bool=phrase&ei=GmcKU_bQNqrV0QW9-YDwBA&psig=AFQjCNFAT7AjTwzEQJ1IpChyyB6IaAp6ZQ&ust=1393277077688780http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=0Uwp1RoPtBxXiM&tbnid=yvNWzmVpUw2rWM:&ved=0CAUQjRw&url=http://www.lookandlearn.com/history-images/M400133/Caxtons-printing-press?img=3&search=Caxton%27s+printing+press&bool=phrase&ei=GmcKU_bQNqrV0QW9-YDwBA&psig=AFQjCNFAT7AjTwzEQJ1IpChyyB6IaAp6ZQ&ust=1393277077688780http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=vPXG2i8rOphunM&tbnid=N0jD44Yxv6PMOM:&ved=0CAUQjRw&url=http://www.fotolibra.com/gallery/50031/caxtons-printing-press-illustration/&ei=J2YKU5Ycw-_SBb7fgcgK&bvm=bv.61725948,d.ZGU&psig=AFQjCNFuHquCE6RpEWCHryc9S9BqFMumww&ust=1393276836769195http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=DV959DCaFldTZM&tbnid=EZCBAP0rN1tb4M:&ved=0CAUQjRw&url=http://www.easyinfomedia.com/radio-as-medium-of-mass-communication/&ei=XmYKU56OBamV0AXi9IGIAQ&bvm=bv.61725948,d.ZGU&psig=AFQjCNGlRZ5f1hgQejzmCk2zkg6wTwFL_w&ust=1393276889929092


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http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=sHRExS0WxE8c6M&tbnid=fd47aIIqRhmDhM:&ved=0CAUQjRw&url=http://www.retrothing.com/2005/08/vintage_radio_h.html&ei=gGYKU8LyCOiJ0AWWmYHADw&bvm=bv.61725948,d.ZGU&psig=AFQjCNGT3c-ustSLvFZjqcN3MY-eSBGBqA&ust=1393276919411652http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=sHRExS0WxE8c6M&tbnid=fd47aIIqRhmDhM:&ved=0CAUQjRw&url=http://www.retrothing.com/2005/08/vintage_radio_h.html&ei=gGYKU8LyCOiJ0AWWmYHADw&bvm=bv.61725948,d.ZGU&psig=AFQjCNGT3c-ustSLvFZjqcN3MY-eSBGBqA&ust=1393276919411652http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=DV959DCaFldTZM&tbnid=EZCBAP0rN1tb4M:&ved=0CAUQjRw&url=http://www.easyinfomedia.com/radio-as-medium-of-mass-communication/&ei=XmYKU56OBamV0AXi9IGIAQ&bvm=bv.61725948,d.ZGU&psig=AFQjCNGlRZ5f1hgQejzmCk2zkg6wTwFL_w&ust=1393276889929092


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http://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&docid=sqlN9ngKK-atsM&tbnid=8rWeXOaJN9O8sM&ved=0CAgQjRw&url=http://www.theguardian.com/education/2011/jan/03/open-university-students-younger&ei=pGYKU5DjPKa27QaLoIHwBg&psig=AFQjCNE9RvbyvRRqNe-c75jk61kRJIh9Qw&ust=1393276965086860http://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&docid=sqlN9ngKK-atsM&tbnid=8rWeXOaJN9O8sM&ved=0CAgQjRw&url=http://www.theguardian.com/education/2011/jan/03/open-university-students-younger&ei=pGYKU5DjPKa27QaLoIHwBg&psig=AFQjCNE9RvbyvRRqNe-c75jk61kRJIh9Qw&ust=1393276965086860


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http://visualvitriol.files.wordpress.com/2012/05/vitriolportland.jpeg


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Survey (n=55)

How many people use the following technologies


Socially For their studies

FacebookTwitterLinkedinBlogs

45 9

18 10 15

15 8


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How have you used new technologies to communicatescientific ideas?

I use my iPad to teach my Grandma about biology,physics, etc.Using powerpoint presentations to give presentations

But also

Facebook group for Biology/Zoology where wecommunicate academic ideas and help to one another.Smart phone for recording good science communicationvideo

I have written blogs and edited videos for the purpose ofscientific communication, but these have been around foryears.



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Who are you online?

Search yourself

How do you come across?

How do you want to come across?



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Twitter

Logon/get an accountSearch and follow.

One professional organisation e.g. The Society ofBiology

One journal e.g. NatureOne science news outlet e.g. BBC News Nature.

A scientist relevant to your Independent StudyWho follows these organisations/individuals. Are any ofthem worth following?



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Some other people to follow

@DerbyUniBFS (Dept. News)@DocWithTheSocs (Dr. Ian Turner)@Doc_R_ (Dr. Louise Robinson)

@doc_ramsey (Dr. Andrew Ramsey)@pigironjoe (Dr. Tristram Hooley)



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Twitter II

Tweet. Introduce yourself.Say something interesting!Send a tweet about your IS discipline.

Retweet. Find an interesting tweet by one of the abovescientist and retweet it.#hashtags. What hashtags are people using? Use#derbyscicomFollow other members of the group@replies. Send a message to an individual in the group.Contact someone you dont know (a scientist).



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What works

Twitter and most social media reward Activity Awareness of audience

ReciprocityGood/useful informationGossip

Interaction



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Why communicate science?

Tweet your answer using #derbyscicom



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Why communicate science (the petty self-interested remix)

Is the online you the face you want to present to theworld?



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Who would you rather be?


http://www.youtube.com/watch?v=DCXlkIojzGc http://www.youtube.com/watch?v=NnwLepUfSFs
http://www.youtube.com/watch?v=DCXlkIojzGchttp://www.youtube.com/watch?v=NnwLepUfSFshttp://www.youtube.com/watch?v=NnwLepUfSFshttp://www.youtube.com/watch?v=NnwLepUfSFshttp://www.youtube.com/watch?v=DCXlkIojzGchttp://www.youtube.com/watch?v=DCXlkIojzGchttp://www.derby.ac.uk/ehs


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How

It isnt difficult Lots of technologies offer you opportunitiesTwitterFacebook

BlogsYoutubeetc



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http://www.beatricebiologist.com/
http://www.beatricebiologist.com/http://www.beatricebiologist.com/http://www.beatricebiologist.com/


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http://blogs.scientificamerican.com/tetrapod-zoology/
http://blogs.scientificamerican.com/tetrapod-zoology/http://blogs.scientificamerican.com/tetrapod-zoology/http://blogs.scientificamerican.com/tetrapod-zoology/http://blogs.scientificamerican.com/tetrapod-zoology/http://blogs.scientificamerican.com/tetrapod-zoology/


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http://www.microbiologybytes.com/blog/posts/
http://www.microbiologybytes.com/blog/posts/http://www.microbiologybytes.com/blog/posts/http://www.microbiologybytes.com/blog/posts/


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Basic rules

Keep it upDont give up Be interestingThink (a bit) about audienceTell people about what you are doing

Dont do anything too stupid



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Curating

Creating

Communicating Connecting

Critiquing

Collecting

Changing

The 7 Cs

of digitalcareerliteracy


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Discuss

What content could make people in your professionalnetwork think more positively about you?What kind of content might be dangerous?What is the minimum?



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Exercise

Find and connect with at least 20 relevant scientist and professionalorganisations related to your IS discipline.Post at least 10 tweets about your IS, some of these should be questions tospecfic @users. Use the #derbyscicom identify your tweet.



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Bibliography

Cann, A., Dimitriou, K. & Hooley, T. (2011). Social Media: A Guide forResearchers . London: Research Information Network.Hooley, T. (2012). How the internet changed career: framing therelationship between career development and online technologies .Journal of the National Institute for Career Education and Counselling(NICEC). 29: 3-12.Longridge, D., Hooley, T. & Staunton, T. (2013). Building onlineemployability: A guide for academics . Derby: International Centre forGuidance Studies, University of Derby.Madge, C., Meek, J., Wellens, J.& Hooley, T. (2009). Facebook,social integration and informal learning at University: 'It is more forsocialising and talking to friends about work than for actually doingwork' . Learning, Media and Technology . 34(2), pp. 141-155.

http://derby.openrepository.com/derby/handle/10545/196715http://derby.openrepository.com/derby/handle/10545/196715http://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/bitstream/10545/294311/1/building%20online%20employability_finaljm.pdfhttp://derby.openrepository.com/derby/bitstream/10545/294311/1/building%20online%20employability_finaljm.pdfhttps://lra.le.ac.uk/handle/2381/9016https://lra.le.ac.uk/handle/2381/9016https://lra.le.ac.uk/handle/2381/9016https://lra.le.ac.uk/handle/2381/9016https://lra.le.ac.uk/handle/2381/9016https://lra.le.ac.uk/handle/2381/9016https://lra.le.ac.uk/handle/2381/9016https://lra.le.ac.uk/handle/2381/9016http://derby.openrepository.com/derby/bitstream/10545/294311/1/building%20online%20employability_finaljm.pdfhttp://derby.openrepository.com/derby/bitstream/10545/294311/1/building%20online%20employability_finaljm.pdfhttp://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/246992http://derby.openrepository.com/derby/handle/10545/196715http://derby.openrepository.com/derby/handle/10545/196715http://www.derby.ac.uk/ehs


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www derby ac uk/icegs

Tristram Hooley

Reader in Career DevelopmentInternational Centre for Guidance StudiesUniversity of Derbyhttp://www.derby.ac.uk/icegs [email protected] @pigironjoe

Blog athttp://adventuresincareerdevelopment.wordpress.com
http://www.derby.ac.uk/icegsmailto:[email protected]://adventuresincareerdevelopment.posterous.com/http://adventuresincareerdevelopment.posterous.com/mailto:[email protected]://www.derby.ac.uk/icegshttp://www.derby.ac.uk/ehs

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