using social media for community engagement andy carvin national
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8/14/2019 Using Social Media for Community Engagement Andy Carvin National
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Using Social Mediafor Community Engagement
Andy Carvin
National Public Radio
www.pbs.org/learningnow
www.andycarvin.com
andycarvin.com/complibraries.ppt
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Enter stage left: Web 1.0
Most people read the Net instead of producing
for it, because producers needed:
HTML coding skills
Programming skills
Graphic design skillsHosting ability
Promotion mechanisms
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Today: Web 2.0
Late 1990s: New classes of online softwareto simplify content creation
Allowed people to focus on ideas andcreativity rather than technical know-how
“The Read-Write Web”AKA “Web 2.0”
AKA “We Media”
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Social Software and the
Democratization of Content
classblogmeister.com: edublogging tool flickr.com: photo blogging community epnweb.org: education podcast network
blip.tv: make your own video blog youtube.com: 100 m videos downloaded daily
Common thread:
Online communities where people
are actively encouraged to use
and share each other’s original content
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Content Production:
All The Cool Kids Are Doin’ It
48 mil Americans have posted content online
One in 12 Internet users publish a blog
One in four have shared original contentYoung people more likely to post content
Race, income, education less of a factor
Latinos, African Americans slightly more likely to post online content than whites
Source: Pew Internet & American Life Project, Home Broadband Adoption 2006
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The Web 2.0 Universe
Geotags Blogging Aggregation
Podcasting Folksonomies Rating Tools
Vlogging Community Discussions
Online Social Networks
Tagging Instant Messagingmashups
RSS Citizen Journalism Wikis
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Most Famous Example: Blogs
Early days: online geeks posted personal
homepages or diaries (example: me)
Blogging software made online publishingeasy; anyone can do it (again: me)
Fill-out-a-form publishing
Today: 60-100 million+ blogs online,
including many of you
Perception: A media-blogger war of attrition
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The Media Hates Bloggers
Can’t trust bloggers or “citizen journalists” to
get the story right
Bloggers have agendas/bias/grudges etc.Web 2.0 dominated by mob mentality
Bloggers don’t respect journalists
Bloggers don’t do hard news
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Today:
Happy Internet (War is Over)
Concerted attempts at finding understanding
between the media and the blogosphere
Media/blog collaboration now more commonGreater emphasis on “networked journalism”
(Jeff Jarvis)
Finding ways for the media to work with
“The people formerly known as the audience”
(Jay Rosen)
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Why Are Media Outlets
Embracing Web 2.0?
Improving journalistic transparency
Creating a public dialogue
Tapping into public knowledge and creativityNew collaborative opportunities with affiliates
Maybe it’s profitable, too?
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Open Piloting
Inviting the public to help create new
broadcast programming
Sharing rough drafts of shows before they’reready for prime time
A focus group, but everyone’s welcome
Examples: Rough Cuts, Bryant Park
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Radio Open Sourcehttp://www.radioopensource.org
“A blog with a radio show”
Not about open source software!
Opens editorial process to the public Invites users to submit, debate program ideas
Users recommend guests, questions
Asks users to participate on-air Hosts online debriefs after each show
Similar: TOTN, WHYS
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BBC Have Your Say
Centralized forum for discussing news
Only select stories covered
Two-tiered moderationUsers can rate each others’ comments
Best comments integrated into stories
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CNN iReporthttp://www.cnn.com/exchange/
CNN citizen journalism project with Blip.tv
CNN asks users to submit photos, video for specific stories
Very best clips included on air, other
highlights archived in an online gallery
Published early video from VT shooting
“Tell your friends, “iReport for CNN”
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USA Today
Embedding social networking across site
Not balkanized to a special section
Users can comment on any storyComments featured on homepage, elsewhere
Syndicating blogs from around the Internet
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OhmyNewshttp://english.ohmynews.com/
Korean online news service
Publishes in Korean, English, Japanese
Dedicates 20% of its space to citizen
journalists
Invites public to submit content as volunteers
Ones that submit consistently get paid
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Global Voiceshttp://www.globalvoicesonline.org
Project of the Harvard Berkman Center
International citizens media news service “Bridge bloggers” monitor blog discussions
around the world and summarize them
GV/Witness.org Human Rights Video
Works closely with Reuters
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VoteGuide
Organized by Center for Citizen Media
Berkeley journalism students created blog and
aggregator for California’s 11th Congressional
District
Automatically collects news, photos, etc using
tags
Citizen journalists encouraged to cover
candidates
Test case for larger project during next cycle
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Minnesota E-Debatehttp://e-democracy.org/
Used blogging to host gubernatorial debate
Candidates submitted text, video, voicemail
Public rated responses, posted commentsUsers uploaded video, photos, text and audio
to various Web 2.0 and tagged them
“MNpolitics”
Result: Dozens of podcasts, 100 videos,
hundreds of photos, text comments
Could be replicated nationally in ‘08
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NewAssignment.net
Networked journalism project by Jay Rosen
Launching in April 2007Will provide a platform for pro and amateur
journalists to collaborate on stories together
Developing endowment to pay pro journalists,cover expenses of amateur journalists
First project: collaborating with Wired News
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H2OTownhttp://www.h2otown.info
Community blog for Watertown, MA
All news stories produced by town residents Includes text stories, photos, video
Excellent example of “placeblogging”
H2OTown founder Lisa Williams launchingplaceblog platform for other communities
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Outside.Inhttp://www.outside.in
Neighborhood content aggregator
Combines placeblogging, citizen journalism withmapping and geotagging
Allows users to explore community news as a
blog, or on a neighborhood map
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Tunisian Prison Map
Created by expat Tunisian
A new form of civil disobedience
Uses Google Maps to chart Tunisian prisons Lets users track down famous dissidents
Built with free tool: gMapEZ
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The Gates @ Central Parkhttp://nycgates.blogspot.com
Event blog: “The Gates” art project in NYC
Anyone could post their own content:
Blog entries by email Photos by email
Voicemails converted to podcasts
Used free tools (Blogger.com and Flickr.com)
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Katrina Aftermathhttp://katrina05.blogspot.com
Based on “Gates” website
Solicited public contributions
Aggregated news, blogs, missing personsinfo, photos
Also used free tools Blogger.com
Flickr.com
Feeddigest.com
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So What Should You Do?
Community blogs and discussions?
User-generated photos, videos or podcasts?Collaborative documentaries?
Citizen journalism?
Citizen policymaking?All of the above?
What else?
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Photographed by Ethan Zuckerman
Bathroom, Rhodes University, South Africa
(cc) 2006 by-nc
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Thanks!
Andy Carvin
www.pbs.org/learningnow
www.andycarvin.com
Presentation:
andycarvin.com/complibraries.ppt