using social media effectively - association for academic ... · using social media effectively...
TRANSCRIPT
![Page 1: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/1.jpg)
Using Social Media Effectively
Heather Yeo, MD, MHS
Assistant Professor of Surgery and Healthcare Policy and Research
@heatheryeomd
![Page 2: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/2.jpg)
Disclosures
I am a medical consultant for Survivornet
![Page 3: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/3.jpg)
![Page 4: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/4.jpg)
90% of US adults use the
internet daily
![Page 5: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/5.jpg)
90% of US adults use the
internet daily
72% use for health info
![Page 6: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/6.jpg)
90% of US adults use the
internet daily
72% use for health info
36% to research a specific
medical condition
![Page 7: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/7.jpg)
90% of US adults use the
internet daily
72% use for health info
36% to research a specific
medical condition
87% of physicians (26-55yo)
use social media
![Page 8: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/8.jpg)
2/3 of Americans get their news on social media.
8 PEW 2018
![Page 9: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/9.jpg)
10/23/2018 9
![Page 10: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/10.jpg)
10
What is social media?
![Page 11: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/11.jpg)
11
What is social media?
SHARE
INFORMATION
![Page 12: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/12.jpg)
12
What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
![Page 13: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/13.jpg)
13
What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
![Page 14: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/14.jpg)
14
What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
![Page 15: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/15.jpg)
15
What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
ENGAGE IN
ADVOCACY
![Page 16: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/16.jpg)
16
What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
ENGAGE IN
ADVOCACY
BUILD YOUR
PRACTICE
![Page 17: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/17.jpg)
17
What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
ENGAGE IN
ADVOCACY
BUILD YOUR
PRACTICE
SHARE YOUR
PASSION
![Page 18: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/18.jpg)
18
What is social media?
SHARE
INFORMATION
FIND
CONNECTIONS
BUILD
COLLABORATIONS
DISSEMINATE
RESEARCH
ENGAGE IN
ADVOCACY
BUILD YOUR
PRACTICE
SHARE YOUR
PASSION
LEARN!
![Page 19: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/19.jpg)
19
![Page 20: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/20.jpg)
20
![Page 21: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/21.jpg)
21
Your message must be consistent
![Page 22: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/22.jpg)
22
![Page 23: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/23.jpg)
Would you be ok if you grandmother saw it? Would you be ok if your boss saw it? Would you be ok if your patient saw it?
23
![Page 24: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/24.jpg)
Venn Diagram of Internet and Privacy
24
INTERNET PRIVACY
![Page 25: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/25.jpg)
25
![Page 26: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/26.jpg)
My general litmus test
26
![Page 27: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/27.jpg)
Social Media Messaging
• Be Consistent • Don’t give out medical advice • Think before you post
27
![Page 28: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/28.jpg)
28
![Page 29: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/29.jpg)
Pew Data on Social Media
• 68% use Facebook
• 35% use Instagram
• 25% use LinkedIn • 24% use Twitter
29
75% of users use the sites daily
![Page 30: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/30.jpg)
![Page 31: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/31.jpg)
2.3 Billion active monthly users
Both organizational/personal
accounts
![Page 32: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/32.jpg)
32
![Page 33: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/33.jpg)
10/23/2018 33
![Page 34: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/34.jpg)
10/23/2018 34
![Page 35: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/35.jpg)
10/23/2018 35
![Page 36: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/36.jpg)
• My linkedin profile
10/23/2018 36
![Page 37: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/37.jpg)
37
![Page 38: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/38.jpg)
Twitter as an example
• Profile Creation
• Posting
• Sharing
10/23/2018 38
![Page 39: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/39.jpg)
39
![Page 40: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/40.jpg)
40
![Page 41: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/41.jpg)
41
Picture of you,
not your dog, kid
or favorite food
![Page 42: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/42.jpg)
42
Be thoughtful of
images you post,
they stay around
a long time
![Page 43: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/43.jpg)
43
Ok, lets tweet!
![Page 44: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/44.jpg)
44
![Page 45: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/45.jpg)
45
![Page 46: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/46.jpg)
46
An @ tags
someone to
your tweet and
increases
visibility
![Page 47: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/47.jpg)
47
![Page 48: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/48.jpg)
48
An # links to all other
# with the same
words following and
increases visibility
![Page 49: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/49.jpg)
49
Insert a photo – more
likely to get an
impression
![Page 50: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/50.jpg)
50
![Page 51: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/51.jpg)
Last year…
51
![Page 52: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/52.jpg)
![Page 53: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/53.jpg)
10/23/2018 53
![Page 54: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/54.jpg)
10/23/2018 54
Social Media provides an opportunity for
global networking, idea sharing, and learning.
![Page 55: Using Social Media Effectively - Association for Academic ... · Using Social Media Effectively Heather Yeo, MD, MHS Assistant Professor of Surgery and Healthcare Policy and Research](https://reader034.vdocuments.site/reader034/viewer/2022042414/5f2e064fada9637be928a894/html5/thumbnails/55.jpg)
THANK YOU
10/23/2018 55