using social influence for motivating customers to generate and share feedback
DESCRIPTION
A combination of high tech environments and social influence concepts holds great potential to positively effect behaviors and attitudes of individuals. Drawing upon socio-psychological theories, this study explores how social influence design principles change customer engagement in sharing feedback. For that purpose, an information system consisting of social influence design principles was implemented on situated displays and examined with 77 Twitter users. The results reveal interplay between the design principles and their capacity to explain 52% of the variance in perceived persuasiveness of the system, which can further predict 40% of the variance in behavioral intention of participants to provide feedback through the system in the future. The findings could be instrumental in progress towards a richer understanding of how to fur-ther harness social influence for customer engagement through socio-technical environments and how it effects the development of novel persuasive systems.TRANSCRIPT
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CT (25%)!Competition!
BI (40%)!Behavioral Intention!
SL!Social!
Learning!
SC (17%)!Social
Comparison!
PP (52%)!Perceived
Persuasiveness!
β = 0.41 **"
CR (39%)!Cooperation!
NI (35%)!Normative!Influence!
SF!Social
Facilitation!
RE (31%)!Recognition!
β = 0.39 ***"(.23)"
β = 0.50 ***"
β = 0.59 ***"
β = 0.30 ***"(.14)"
β = 0.63 ***"
β = 0.30 ** (.15)"
β = 0.56 ***"
β = 0.42 ***"(.20)"
β = 0.41 ***"(.19)"
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Feedback Sharing
Engagement
Social Influence
Public Screens
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Social Influence
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Social Learning
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Social Comparison
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Normative Influence
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Normative Influence
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Social Facilitation
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Cooperation
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Competition
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Recognition
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Social Influence
features
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Recognition
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Recognition
Competition
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Recognition
Competition
Cooperation
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Recognition
Competition
Cooperation
Social Facilitation
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Recognition
Competition
Cooperation
Social Facilitation
Normative Influence
![Page 31: Using Social Influence for Motivating Customers to Generate and Share Feedback](https://reader036.vdocuments.site/reader036/viewer/2022081602/55636dc9d8b42a3b708b47f7/html5/thumbnails/31.jpg)
Recognition
Competition
Cooperation
Social Facilitation
Normative Influence
Social Comparison
![Page 32: Using Social Influence for Motivating Customers to Generate and Share Feedback](https://reader036.vdocuments.site/reader036/viewer/2022081602/55636dc9d8b42a3b708b47f7/html5/thumbnails/32.jpg)
Recognition
Competition
Cooperation
Social Facilitation
Normative Influence
Social Comparison
Social Learning
![Page 33: Using Social Influence for Motivating Customers to Generate and Share Feedback](https://reader036.vdocuments.site/reader036/viewer/2022081602/55636dc9d8b42a3b708b47f7/html5/thumbnails/33.jpg)
CT (25%)!Competition!
BI (40%)!Behavioral Intention!
SL!Social!
Learning!
SC (17%)!Social
Comparison!
PP (52%)!Perceived
Persuasiveness!
β = 0.41 **"
CR (39%)!Cooperation!
NI (35%)!Normative!Influence!
SF!Social
Facilitation!
RE (31%)!Recognition!
β = 0.39 ***"(.23)"
β = 0.50 ***"
β = 0.59 ***"
β = 0.30 ***"(.14)"
β = 0.63 ***"
β = 0.30 ** (.15)"
β = 0.56 ***"
β = 0.42 ***"(.20)"
β = 0.41 ***"(.19)"
CR
SF
NI
SL RE
SC CT
![Page 34: Using Social Influence for Motivating Customers to Generate and Share Feedback](https://reader036.vdocuments.site/reader036/viewer/2022081602/55636dc9d8b42a3b708b47f7/html5/thumbnails/34.jpg)
BI (40%)!Behavioral Intention!
PP (52%)!Perceived
Persuasiveness!
β = 0.41 **"
β = 0.39 ***"(.23)"
β = 0.50 ***"
β = 0.59 ***"
β = 0.30 ***"(.14)"
β = 0.63 ***"
β = 0.30 ** (.15)"
β = 0.56 ***"
β = 0.42 ***"(.20)"
β = 0.41 ***"(.19)"
CR
SF
NI
SL RE
SC CT
![Page 35: Using Social Influence for Motivating Customers to Generate and Share Feedback](https://reader036.vdocuments.site/reader036/viewer/2022081602/55636dc9d8b42a3b708b47f7/html5/thumbnails/35.jpg)
BI (40%)!Behavioral Intention!
PP (52%)!Perceived
Persuasiveness!
CR
SF
NI
SL RE
SC CT