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#SMX #XXA @andyatkinskruge Using Search To Capture A Global Opportunity SPEAKING IN TONGUES

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Page 1: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Using Search To Capture A Global Opportunity

SPEAKING IN TONGUES

Page 2: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Use Impact Visuals Above, Move Presentation Title As Needed

d

BRIT MARRIED TO AUSTRIAN LIVING IN SITGES CATALONIA SPAIN

Page 3: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Use Impact Visuals Above, Move Presentation Title As Needed

d

ENGLISH, GERMAN, FRENCH, SPANISH, CATALAN, ITALIAN, RUSSIAN & DUTCH

Page 4: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

30 Years of International

Marketing

English, French, German,

Spanish, Dutch, Russian, Italian

INTERNATIONAL DIGITAL MARKETING CONSULTANT SINCE 1997

Founded Webcertain.com

in 1997andy@webcertain

.com

mailto:[email protected]
mailto:[email protected]
Page 5: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

- Brief Stats- What is Culture?- Obvious Cultural Pitfalls- Geotargeting Strategy- Website CMS and Translation Technologies- Hosting and Speed Issues Internationally

Agenda

Page 6: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

Are you sure this is what they meant by “good marketers always know where their customers are?”

Page 7: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

GOOGLE’S FRONTIER

Page 8: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Page 9: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Page 10: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Page 11: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Page 12: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

WEBSITE DANGER ZONES

Page 13: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

IRRELEVANT TRANSLATION FORMS

PAYMENT METHODSFACES

Medicare

DEVICE

Source: thepaypers.com

http://thepaypers.com
Page 14: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

OBVIOUS PITFALLS TO AVOIDSTRATEGY - HOW TO CHOICES

Page 15: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Different Countries - Different Strategies

TITLE SLIDE ALTERNATIVE LAYOUT

Page 16: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

SEND IN THE PPC TANKS

Page 17: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

FOLLOW-UP WITH ORGANIC BOOTS ON THE GROUND

Page 18: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

FOLLOW-UP WITH ORGANIC BOOTS ON THE GROUND

LINKS? FIX THE LEAKS!

404S

REDIRECT LOOPS

SLOW PAGES

Page 19: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

FOLLOW-UP WITH ORGANIC BOOTS ON THE GROUND

FOCUS ON FEWER NEW MARKETS

Page 20: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

INTER-KEYWORD RELATIONSHIPS

100% 100%100%

EN DE FR CN

% SIMILARITY IN MEANING

Page 21: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

INTER-KEYWORD RELATIONSHIPS

100% 100%

EN DE FR CN

60%

40%

20%

40%

20%% SIMILARITY IN MEANING

Page 22: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

INTER-KEYWORD RELATIONSHIPS

100% 100%100%

EN DE FR CN

Translation

Page 23: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

INTER-KEYWORD RELATIONSHIPS

100% 100%

EN DE FR CN

60%

40%

20%

40%

20%% SIMILARITY IN MEANING

Translation

Page 24: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

NEVER EVER EVER, EVER TRANSLATE KEYWORDS

Page 25: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

Russian consumers still like cash

59

49

20

27

58

49

32

23

12

Bank card

Web money

Cash ondelivery

Bank transfer

SMS payments0

2009 2012

Page 26: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @SpeakerName

DON’T WASTE THE WATER - IT COSTS

TRANSLATION?

Page 27: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

TITLE OPTION #2 – Translation WorkflowsMatter a Great Deal!

Page 28: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

TITLE OPTION #2 –

Page 29: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

Social Media Collection

My Website.fr

Corporate - Translated

Corporate – Translation

Updates Local Team Fresh Marketing

Content

Local User Generated Content

(Reviews)

Machine Translated Content

SEO Content

SEO Content UpdatesInfographics

Page 30: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Lives In Porto

Page 31: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

He’s runs a small expanding hotel and needs some new furniture!

Page 32: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Luis searches for “moveis para hotel”

Page 33: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Luis searches for “moveis para hotel”

Page 34: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Luis clicks the first result!

Page 35: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Luis clicks the first result!

Prices in Brazilian Reals!

Page 36: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Luis clicks the first result!

Prices in Brazilian Reals!

Free Delivery And Installation

Page 37: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Luis clicks the first result!

Prices in Brazilian Reals!

Free Delivery And Installation

Page 38: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Luis clicks the first result!

Prices in Brazilian Reals!

Free Delivery And Installation

To São Paulo

Page 39: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Luis clicks the first result!

But What’s Wrong With

This Screenshot?

Back to2013!

Page 40: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Page 41: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Page 42: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

1. Local Domains or ccTLDs 2. Search Console - Webmaster Tool Settings 3. Hreflang Tags 4. Canonicals 5. Language 6. Currency 7. Address Formats 8. Relevant Content 9. Server Location 10. Inbound Links

Page 43: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Webcertain’s Geo-Targeting Matrix

World Languages

Single Language Regions

Czech Republic

National Languages

Duplicated!

Machine Translated!

Fresh Content

Multi - Language Regions

Korea

China

Russia

Just At Home

Everywhere

Canon-icals

Hreflang Sitemap

Local Domain

Local Domain

Dot Com/Generic

Local Domain

Dot Com/Generic

Local Domain

Dot Com/Generic

Local Domain

Dot Com/Generic

Local Domain

Dot Com/Generic

Local Domain

Dot Com/Generic

Webmaster Tools

Webmaster Tools

Webmaster Tools

Webmaster Tools

Webmaster Tools

Webmaster Tools

Webmaster Tools Hreflang Sitemap

Canon-icals

Local Links

& Shares

Currency

Address Details

Page 44: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

44

HreflangMark-Up

Page 45: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

1. Someone else2. Someone else3. Someone else 4. Someone else 5. Someone else 6. Someone else 7. Someone else 8. Someone else 9. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. MY RANKING 118. Someone else 19. Someone else 20. Someone else

COUNTRY 3

1. Someone else2. Someone else3. MY RANKING 24. Someone else 5. Someone else 6. Someone else 7. Someone else 8. Someone else 9. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. Someone else 18. Someone else 19. Someone else 20. Someone else

1. Someone else2. Someone else3. Someone else 4. Someone else 5. Someone else 6. Someone else 7. Someone else 8. MY RANKING 49. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. Someone else 18. Someone else 19. Someone else 20. Someone else

1. Someone else2. Someone else3. Someone else 4. MY RANKING 15. Someone else 6. Someone else 7. Someone else 8. Someone else 9. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. Someone else 18. Someone else 19. Someone else 20. Someone else

COUNTRY 4COUNTRY 2COUNTRY 1

Page 46: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

1. Someone else2. Someone else3. Someone else 4. Someone else 5. Someone else 6. Someone else 7. Someone else 8. Someone else 9. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. MY RANKING 118. Someone else 19. Someone else 20. Someone else

COUNTRY 3

1. Someone else2. Someone else3. MY RANKING 24. Someone else 5. Someone else 6. Someone else 7. Someone else 8. Someone else 9. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. Someone else 18. Someone else 19. Someone else 20. Someone else

1. Someone else2. Someone else3. Someone else 4. Someone else 5. Someone else 6. Someone else 7. Someone else 8. MY RANKING 49. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. Someone else 18. Someone else 19. Someone else 20. Someone else

1. Someone else2. Someone else3. Someone else 4. MY RANKING 15. Someone else 6. Someone else 7. Someone else 8. Someone else 9. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. Someone else 18. Someone else 19. Someone else 20. Someone else

COUNTRY 4COUNTRY 2COUNTRY 1

Page 47: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

1. Someone else2. Someone else3. Someone else 4. Someone else 5. Someone else 6. Someone else 7. Someone else 8. Someone else 9. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. MY RANKING 118. Someone else 19. Someone else 20. Someone else

COUNTRY 3

1. Someone else2. Someone else3. MY RANKING 24. Someone else 5. Someone else 6. Someone else 7. Someone else 8. Someone else 9. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. Someone else 18. Someone else 19. Someone else 20. Someone else

1. Someone else2. Someone else3. Someone else 4. Someone else 5. Someone else 6. Someone else 7. Someone else 8. MY RANKING 49. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. Someone else 18. Someone else 19. Someone else 20. Someone else

1. Someone else2. Someone else3. Someone else 4. MY RANKING 15. Someone else 6. Someone else 7. Someone else 8. Someone else 9. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. Someone else 18. Someone else 19. Someone else 20. Someone else

COUNTRY 4COUNTRY 2COUNTRY 1

Page 48: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

1. Someone else2. Someone else3. Someone else 4. Someone else 5. Someone else 6. Someone else 7. Someone else 8. Someone else 9. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. MY RANKING 118. Someone else 19. Someone else 20. Someone else

COUNTRY 3

1. Someone else2. Someone else3. MY RANKING 24. Someone else 5. Someone else 6. Someone else 7. Someone else 8. Someone else 9. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. Someone else 18. Someone else 19. Someone else 20. Someone else

1. Someone else2. Someone else3. Someone else 4. Someone else 5. Someone else 6. Someone else 7. Someone else 8. MY RANKING 49. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. Someone else 18. Someone else 19. Someone else 20. Someone else

1. Someone else2. Someone else3. Someone else 4. MY RANKING 15. Someone else 6. Someone else 7. Someone else 8. Someone else 9. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. Someone else 18. Someone else 19. Someone else 20. Someone else

COUNTRY 4COUNTRY 2COUNTRY 1

Assuming all other factors are equal - which they never are!

Page 49: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

1. Someone else2. Someone else3. Someone else 4. Someone else 5. Someone else 6. Someone else 7. Someone else 8. Someone else 9. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. MY RANKING 118. Someone else 19. Someone else 20. Someone else

COUNTRY 3

1. Someone else2. Someone else3. MY RANKING 24. Someone else 5. Someone else 6. Someone else 7. Someone else 8. Someone else 9. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. Someone else 18. Someone else 19. Someone else 20. Someone else

1. Someone else2. Someone else3. Someone else 4. Someone else 5. Someone else 6. Someone else 7. Someone else 8. MY RANKING 49. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. Someone else 18. Someone else 19. Someone else 20. Someone else

1. Someone else2. Someone else3. Someone else 4. MY RANKING 15. Someone else 6. Someone else 7. Someone else 8. Someone else 9. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. Someone else 18. Someone else 19. Someone else 20. Someone else

COUNTRY 4COUNTRY 2COUNTRY 1

1. Someone else2. Someone else3. MY RANKING 1 4. Someone else 5. Someone else 6. Someone else 7. Someone else 8. Someone else 9. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. Someone else 16. Someone else 17. MY RANKING 118. Someone else 19. Someone else 20. Someone else

1. Someone else2. Someone else3. MY RANKING 44. Someone else5. Someone else 6. Someone else 7. Someone else 8. Someone else 9. Someone else 10. Someone else 11. Someone else 12. Someone else 13. Someone else 14. Someone else 15. MY RANKING 416. Someone else 17. Someone else 18. Someone else 19. Someone else 20. Someone else

BUT Hreflang is now doing this - which is NOT geotargeting!

IT IS NOW IMPOSSIBLE TO IGNORE HREFLANG

Page 50: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

TITLE OPTION #2 –

Average Connection Speed

Page 51: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

China Hosting Dilemma

• Local hosting improves loading speed

• But it requires ICP license which is complicated

• CDN is not stable compared to local hosting

• Hosting in Hong Kong won’t offer the same speed

LOCAL HOSTING

Page 52: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Hreflang Says…Language Says… ccTLD Says…

What if signals contradict?

Page 53: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

What if signals contradict?

Page 54: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

What if signals contradict?

ALSO FROM 2013!

Page 55: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

What if signals contradict?

Page 56: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

What if signals contradict?

ALSO FROM 2013!

Page 57: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

sweden.se today!

http://sweden.se
Page 58: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

sweden.se today!1. More Mobile Friendly2. No Hreflang 3. Now Only English, Arabic,

Russian & Chinese

http://sweden.se
Page 59: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

sweden.se today!1. More Mobile Friendly2. No Hreflang 3. Now Only English, Arabic,

Russian & Chinese

Move To Local Domains

http://sweden.se
Page 60: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

sweden.se today!

http://sweden.se
Page 61: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

sweden.se today!

RANKING GONE!

http://sweden.se
Page 62: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Impact of crawling & indexing

Date URL A URL B URL C URL D

T+0 crawl

T+1 crawl crawl

T+2 crawl crawl

T+3 crawl crawl

T+4 crawl

T+5 crawl crawl crawl crawl

Crawling happens at different speeds

Page 63: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Impact of crawling & indexing

Date URL A URL B URL C URL D

T+0 crawl

T+1 crawl crawl

T+2 crawl crawl

T+3 crawl crawl

T+4 crawl

T+5 crawl crawl crawl crawl

Crawling happens at different speeds

Page 64: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Date URL A URL B URL C URL D Status

// change new hreflangs new hreflangs new hreflangs new hreflangs (no hreflang)

T+0 crawl 3 errors

T+1 crawl crawl 2 errors

T+2 crawl crawl 1 error

T+3 crawl crawl 1 error

T+4 crawl crawl 1 error

T+5 crawl crawl crawl ok!

Page 65: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

65

ccTLDs

Page 66: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

Search Console / Webmaster Tools Geo Settings

Page 67: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

1. Use as many of the core signals as you can afford!

The rules of geotargeting!

Page 68: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

1. Use as many of the core signals as you can afford!

2. Implement them accurately!

The rules of geotargeting!

Page 69: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

1. Use as many of the core signals as you can afford!

2. Implement them accurately!3. Maintain them continuously!

The rules of geotargeting!

Page 70: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

#SMX #XXA @andyatkinskruge

LEARN MORE: UPCOMING @SMX EVENTS

THANK YOU! SEE YOU AT THE NEXT #SMX

http://marketinglandevents.com/smx/?utm_source=slideshare&utm_medium=referral&utm_content=upcoming+smx
Page 71: Using Search to Capture a Global Opportunity By Andy Atkins-Kruger

30 Years of International

Marketing

English, French, German,

Spanish, Dutch, Russian, Italian

INTERNATIONAL DIGITAL MARKETING CONSULTANT SINCE 1997

Founded Webcertain.com

in 1997andy@webcertain

.com

mailto:[email protected]
mailto:[email protected]

Kruger Dunning

Blending SEO with Localisation Andy Atkins-Krüger

Barbara Kruger - ckvhavobroklede.weebly.com · Barbara Kruger

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2019 Revised Atkins Menu - Atkins Farms

Kruger Marlene__1171__scanned

Establishing a Successful International Web Presence By Andy Atkins-Kruger and Aleyda Solis

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Corporate Social Responsibility in the Road Sector Dr Andy Southern -Atkins (UK) Alexander Walcher -Asfinag (Austria)

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Minnetonka Youth Hockey - Amazon S3s3.amazonaws.com › assets.ngin.com › attachments › ... · Evjen, Dan Phillips, Bob Carruth, Rick Domaas, John Flood, Andy Atkins, Chris Evans,