Can Internet provide opportunity for the 5 billion unconnected in developing economies to leap-frog

Part 2: Applications & Empowering

Prof. Ashok Jhunjhunwala, IITM, Chennai, Indiaashok@tenet.res.in

using Rural India as an example

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n-Logue : A Rural Service Provider aggregate demand into a kiosk owned & driven by a local entrepreneur

$1000 (including taxes) per Kiosk providing telephone, Internet, multimedia PC with web-camera, printer and power back-up for PC

plus Indian language software, video conferencing software, training and maintenance

set up by a village entrepreneur on the lines of urban PCOs provides telephone, stand-alone Computer and Internet services needs $75 per month to break even (7cents per person per month)

Innovative Business Models

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Kiosk: Bouquet of Services (besides telephony)

Education Health e-governance Livelihood Entertainment

DTP work, games, browsing, emails and video mails add to kiosk viability

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Customised Courses for Various Age Groups – in Local Language

Remote Teaching: Tutorials

Science –Long Question B

Math – Long Question

Social – Map Question

Spoken English –Word Split

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Livelihood – Making a Resume

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Digital Studio – Training

Digital Studio – Low cost Photography

ID cards

Passport Photographs

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E- Dr Vet ?

In Attapati village Priya’s chicken was limping Photo sent to Veterinary

college Identified as Curled toe

paralysis Cost for process

Reduced from $ 5 to 50 Cents

Till recently Eye Ailments that could only be detected this way…

An Eye Camp conducted in a Village in Tamil Nadu

Remote Eye Care

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An Online Clinic …

*Dr Mala Fenn is a leading Gynecologist in Madurai

Ordinary People too have a Voice … This is Veeramani - a man with disabilities

His job was to operate the pump for the Village Overhead Tank

The Village Head removed from his job and gave the post to one of his relatives

Through the kiosk, he sent an email petition to the Chief Minister’s Cell, attaching a photograph of himself

A letter came back from the CM’s Cell asking that he be reinstated

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e-Government

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Web- Durbar: DM talks to multiple villages on video

Saving Crops and Agri-consultancy

AfterBefore

In a Village in Madurai, the Lady’s Finger (Okra) cropwas turning white

The problem was sent to the experts at the Department of

Rural Extension, Madurai

Agricultural College and

Research Centre who diagnosed it as “Yellow

Mosaic disease”

Saving to farmer - $3500Cost of Information - a dollar

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Entertainment – Chiraag Radio

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Local Internet Newspaper - Chiraag Times

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Rural Children create computer drawings for greeting cards

All drawn on a PC

Enabling Technologies & Team

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Technologies & Team that makes this possible corDECT WiLL Midas

RAS & Router Banyan Minnow ISP in a box Nilgiri

Billing System Nilgiri Network Management NMSWorks Indian Language Office package CK Multi-party multi-rate video conferencing OOPS

Live Lecture OOPS Rural ATM Machine Vortex

Finger print detection HP-IITM Medical Diagnostic kit Neurosynaptics LCD projection system TeNeT Web Terminal MeTeL Midas On-line eye-testing HP-IITM Sparse Area Comm System TeNeT

TeNeT faculty and 10 companies incubated by it (1000 engineers) working to make the dream true

Office package in Indian Languages IITM - Chennai Kavigal

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Low bit-rate multi-party Video Conferencing (audio + video + chat at 20 kbps onwards)

On-line lecturing at low bit-rates

IITM - OOPS

Financial Services with Banks IITM-Vortex

Kiosk operators to have Credit cards Collect cash from villager and pay online

Govt. payments, Telephone bills Kiosk operator to be an agent for

agri-crop loans Rural Insurance, Health and Crop

Rural low cost ATMs at kiosks Works along with the PC already

existing Breakthrough pricing envisaged of $

1000

Remote Monitoring of patient’s health using wirelessA kit consisting of BP, Temperature, ECG measurement and Stethoscope for $ 200

IITM - NeuroSynaptic

The Future

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Agriculture

AnimalHusbandry

Agricultural Processing

Industry

IT-Based Services

Trade & Commerce

Rural Micro-Enterprises are the Wealth Creators

Micro-enterprises need Finance Knowledge and

Training Buying & Selling Insurance

Can Communications Enable these ?

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The Dream

Current Rural GDP in India = $ 150 Billion

For a Population = 700 million people

GDP / Person = $ 200 per year

DOUBLING per-capita Rural GDP

$ 400 per person per year

Rural Prosperity

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Tomorrow’s kiosk

Tomorrow the kiosk should become a communication hub: providing 50 telephone and

Internet connection in a village a center for virtual university / training center

technology support center a support center for Entrepreneurship a banking outlet

micro-finance outlet a trading outlet

agri-support center a medical support centerand more

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Is this replicable in other developing economies?

Replicable Business as drivers for connectivity aggregation of demand where incomes are low technology designed for specific condition can help

not necessarily replicable specific technologies and business models

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To Sum Up Focused & Innovative Approach: Create enterprise

and entrepreneurs

IT and Communications can not be an end in itself, they can be only a means means to significantly impact

lives of rural people Dream of Doubling per capita

Rural GDP: Finance, Commerce, Training & Information are key

Driving Education, Health and Entrepreneurship is the means

Number of innovative technologies and applications catering specifically to Rural areas required