using qr codes to enhance marketing, sales, and customer service
DESCRIPTION
This QR Codes program was presented to transportation, hospitality, and tourism professionals at the ABA Marketplace 2012 in Grapevine, TX by Jeff Korhan - an authentic, informative, and inspiring speaker who helps mainstream small businesses use social media and Internet marketing to increase their influence, enhance customer relationships, and accelerate growth.TRANSCRIPT
Using QR Codes to Enhance Marketing, Sales,
and Customer Service
@jeffkorhan on Twitter
#MKPL2012 #ABA2012
Presented by Jeff Korhan January 7-8, 2012
©Jeff Korhan and True Nature® 2012
©Jeff Korhan and True Nature® 2012
1. Your Profile 2. Your Connections 3. Everything You Share (social objects)
Social Graphs
©Jeff Korhan and True Nature® 2012
Sharing Drives Search
©Jeff Korhan and True Nature® 2012
QR Codes 101
n 2D bar codes n Denso Wave n Open Source n All FREE!
©Jeff Korhan and True Nature® 2012
MS tags and 2D codes
©Jeff Korhan and True Nature® 2012
MS tags and 2D codes
©Jeff Korhan and True Nature® 2012
How QR Codes Work
n QR code Generators n QR code Readers (Scanners)
©Jeff Korhan and True Nature® 2012
QR Look Alike 2d Codes
©Jeff Korhan and True Nature® 2012
©Jeff Korhan and True Nature® 2012
©Jeff Korhan and True Nature® 2012
QR Codes Generation Best Practices
1. Create Clean Codes 2. Adequate Quiet Zone 3. Minimum 1” Diameter (per foot away)
©Jeff Korhan and True Nature® 2012
To watch this video, go to this link: http://bit.ly/nnFelM
©Jeff Korhan and True Nature® 2012
Reading QR Codes
n Qrafter – iPhone
n i-Nigma – iPhone, Blackberry
n MS Tag – iPhone, Android
n QR Droid - Android
©Jeff Korhan and True Nature® 2012
Applications
n Business Card n Brochures n Trucks, Trailers, and Motorcoaches n Product Tags and Packaging n Event Nametags n Hotel Keycards
©Jeff Korhan and True Nature® 2012
Applications
©Jeff Korhan and True Nature® 2012
QR Code Marketing Campaign
1. Plan Your Strategy 2. Create and Test Codes 3. Link to Mobile Optimized Sites 4. Track Scans 5. Deliver Value – Favorable Experience
©Jeff Korhan and True Nature® 2012
#1 - Your Campaign Strategy
1. Understand Your Target Audience 2. Have Clear Objectives 3. Provide Useful and Valuable Incentives
©Jeff Korhan and True Nature® 2012
Incentives
n Enter A Contest to Win n Deliver a Discount Coupon n Talk to a Live Agent n Take Virtual Tour n Demonstrate a Product or Service n Get VIP Access
©Jeff Korhan and True Nature® 2012
#2 - Create Quality Codes and Test Them
1. Quality Code Generator – KeremErkan, i-Nigma 2. Quality Reader 3. Test Codes with Multiple …
¨ Devices ¨ Surfaces ¨ Environments and Conditions
©Jeff Korhan and True Nature® 2012
#3 - Link to Mobile Optimized Sites
Most Requested Features
n Tap to Call, Email, and Text (SMS) n Videos n Specials n Google Maps and Directions n Social Sharing
©Jeff Korhan and True Nature® 2012
©Jeff Korhan and True Nature® 2012
m.ramada maingate.com
©Jeff Korhan and True Nature® 2012
#4 - Track and Manage Scans Code Management Systems – Delivr.com
©Jeff Korhan and True Nature® 2012
#5 - Deliver Value and An Experience
Focus on the Customer Experience
n Speed to Load n Touch Friendly Buttons n Concise Copy
©Jeff Korhan and True Nature® 2012
3 Amazing QR Success Stories
The Possibilities are Limitless
©Jeff Korhan and True Nature® 2012
A Virtual Store To watch this video, go to this link: http://bit.ly/oB5YiK
©Jeff Korhan and True Nature® 2012
A Community Campaign
©Jeff Korhan and True Nature® 2012
An Emotional Connection To watch this video, go to this link: http://bit.ly/sdjJl2
©Jeff Korhan and True Nature® 2012
What now?
