Using Prepaid Innovation in an Affluent Bank

Boubyan Bank – Brief History

• Established in 2004 as an Islamic bank focusing on investment banking

• NBK stake in 2009 – Focus on retail banking• Transformation from Loss to Profit • Right time – Right place to leverage Digital Era

Prepaid – The First Avatar

• Perhaps the most versatile prepaid product• Unique features turned the card into POS• In 2011 product was restructured to reflect the

changes in bank positioning

Prepaid – The Second Coming

• Prepaid product relaunched to target Affluent Customers• Positioned as a controlled payment product • Embossed prepaid to cater to credit card averse travelers• Instant upload through mobile banking

Prepaid – The New Avatar

• Prepaid redesigned and upgraded to NFC• Mainly targeting the youth & student segment• Trendy design with visible antennae to showcase tech

savvy positioning.• Additional Launch of a Virtual Variant

• Login to Boubyan Mobile Banking App

• Choose the Virtual Card from the Product List

• Click on it to get the details of the card

• Click on the Eye to show the CVV number

Security measurements to offer peace of mind

• Click on the card in order to copy the number of the card

Better customer experience

Spends grew 8X between 2013 to 201571% of spends in FC giving additional income

Future with Prepaid

• Targeting Youth Segment with NFC usage & Virtual Card usage campaigns.

• Extend Rewards programme to prepaid• Change business model to redefine the traditional revenue

lines of prepaid.

Thank you