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Using Metrics to Monitor and Manage Your Social Media Marketing B2BCamp 2013 Washington, DC January, 12, 2013 Hausman and Associates

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by: Angela V. Hausman, PhD Associate Professor of Marketing Howard University

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Page 1: Using Metrics to Monitor and Manage Your Social Media Marketing

Using Metrics to Monitor and

Manage Your Social Media

Marketing

B2BCamp 2013Washington, DC

January, 12, 2013

Hausman and Associates

http://hausmanmarketingletter.com/
Page 2: Using Metrics to Monitor and Manage Your Social Media Marketing

Hausman and Associates

Angela Hausman, owner of Hausman and Associates, is an Associate Professor of Marketing at Howard University. She is the author of several books and numerous publications on social and internet marketing. In additional to writing for Hausman Marketing Letter, she is a popular writer on Business 2 Community, Social Media Today, Technorati, and Social Media Mags, Follow her on Twitter @MarketingLetter or on Facebook!

Page 3: Using Metrics to Monitor and Manage Your Social Media Marketing

Hausman and Associates

WHAT TO

MEASURELikes?

RT?

Comm

ents

?

Fans?

Followers?Repins?

ROI?

KPI

?

Loyalty?

http://hausmanmarketingletter.com/
Page 4: Using Metrics to Monitor and Manage Your Social Media Marketing

Hausman and Associates

TEXT HERE

S.M

.A.R

.T.

http://hausmanmarketingletter.com/
Page 5: Using Metrics to Monitor and Manage Your Social Media Marketing

Hausman and Associates

Michael Stelzner, Social Media Examiner:

Marketers are beginning to understand that the ROI of social media extends beyond sales goals.

http://hausmanmarketingletter.com/
Page 6: Using Metrics to Monitor and Manage Your Social Media Marketing

Hausman and Associates

CONVERSION

http://hausmanmarketingletter.com/
Page 7: Using Metrics to Monitor and Manage Your Social Media Marketing

Hausman and Associates

•MKT RESEARCH – PREDICTIVE ANALYTICS•METRICS: FACEBOOK INSIGHTS, GOOGLE ANALYTICS, ETC•MONITORING/ LISTENING

http://hausmanmarketingletter.com/
Page 8: Using Metrics to Monitor and Manage Your Social Media Marketing

Google Analytics

Hausman and Associates

http://hausmanmarketingletter.com/
Page 9: Using Metrics to Monitor and Manage Your Social Media Marketing

Facebook Insights

Hausman and Associates

http://hausmanmarketingletter.com/
Page 10: Using Metrics to Monitor and Manage Your Social Media Marketing

Predictive Analytics

Y= ƒ (Xi, ßi) Behavior= Attitudes, Social Norms

CLV

Tech Acceptance = Perceived Usefulness, Perceived Ease of Use

Events = Community Engagement, Performer, Venue, Location

Hausman and Associates

http://hausmanmarketingletter.com/
Page 11: Using Metrics to Monitor and Manage Your Social Media Marketing

Take Aways

SMART Goals

Metrics?

Dashboards

Monitor/ Tweak

Predictive Analytics ≈ ROI

Hausman and Associates

http://hausmanmarketingletter.com/
Page 12: Using Metrics to Monitor and Manage Your Social Media Marketing

Questions

@MarketingLetter

http://hausmanmarketingletter.com

http://LinkedIn.com/in/angelahausman

http://Facebook.com/angela.hausman

http://Pinterest.com/MarketingLetter

Hausman and Associates

http://LinkedIn.com/in/angelahausman
http://LinkedIn.com/in/angelahausman
http://Facebook.com/angela.hausman
http://Pinterest.com/MarketingLetter
http://hausmanmarketingletter.com/

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