"using linkedin & facebook to advance" for women in cable telecommunications wict
DESCRIPTION
Women in Cable Telecommunications WICT Southern California hosts the Wednesday Webinar Series and July 11, 2012 was "Using LinkedIn and Facebook to Advance" by Kerry Rego. She talked about consumer use of search engines, reputation management, social media marketing strategy, tools available, personal branding, professional use, and action items for leveraging social media.TRANSCRIPT
WICT Southern CaliforniaWednesday Webinar SeriesPresented by Kerry Rego
July 11, 2012
First Page of Search Results
Data byCompete, Jacob Nielsen, OptifyImage courtesyInternetReputationManagement.com
85% never get off the first page!
-Internet Reputation Management
In a 2010 study by Microsoft & Cross Tab Market Research, 70% of U.S. recruiters have rejected candidates based on their online reputation though only 7% of Americans believe their online reputation affects their job search.
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•Facebook 901m users
•Twitter 400m tweets/day
•YouTube 4b+ views/day
•LinkedIn 161m users
•Google+ 100m users
•Tumblr 16b pg/vws
Why is Social Media Important?
Logos courtesy of Aquaticus
Social Media Daily Use
Infographic compiled and designed by Go-Gulf.com
7 Ways to Advance Business Using Social
Media Marketing1. Enhance Branding & Awareness2. Protect Your Reputation3. Enhance Public Relations4. Build Community5. Enhance Customer Service6. Facilitate Research & Development7. Drive Sales & Leads
Where Do You Start?
• Goal• Tools, Research• Routine• Measure• Adjust• Persist
What Tools Support Your Goal?
GOAL
Market Research
• WHO is the audience?
• WHAT is their preference?
• WHEN do they want to hear?
• WHERE are they?
• WHY are you there?
Social Media = Telephone
Leveraging Facebook
Edison Research & Arbitron found 80% of US social networkusers prefer to connect with brands through Facebook
Image by Hubspot 27% of their time is spent on the News Feed!
Using Facebook for Business
1. Post frequently, once per day2. Optimize Your Timeline as Storyboard3. Ask Questions4. Use Humor5. PICTURES PICTURES PICTURES6. Encourage Interactivity7. Use Contests with Care8. Use Calls to Action
• Listens to customers• Creates a brand story
Encourages interactivityCreative & fun
How Do They Do It?
Facebook for Personal Brands
1. Understand your privacy settings2. Once it’s out, it’s OUT there3. Use different tools for different
purposes4. Encourage boundaries (redirection)5. Turn on subscriptions6. Interest Lists7. NOTHING IS PRIVATE
Using LinkedIn for Business
1. Company Profiles-products & services with recomm.-status updates-career opportunities-network connections to company-multimedia
2. Post Events3. Advertising 4. Analytics
LinkedIn for Personal Brands
• Status Update• Show Volunteer Positions • Display Your Portfolio of Work, Apps• Recommendations• Advanced Search Functions• Group Networking• Answer Section• Jobs Section• Gather intel on Companies• LinkedIn Today
Action Items to Advance
Your Personal Brand• Perform a vanity search• Own your own domain• Post original content (blogs)• Use social media appropriate for you• Set up a schedule to monitor
• Complete your LinkedIn profile!
Read more at http://bit.ly/StartRepMng
