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Using Labour Market Intelligence

Wendy Fowles-Sweet, CEng MRAeS

CPDA Co-ordinator UWE Learning and Teaching Associate Fellow

Why Employer Engagement?Skills need to be continually up-graded and enhanced universities can provide this life long learning

If employers are engaged at the earliest stages they will have employable graduates who tick all their boxes and can quickly apply what they have learnt

HEIs can offer academic learning from Short Courses to Doctorates students take these awards to enhance their career opportunities

What can we do?Some of many options:

Long-term Relationship BuildingCurricula Development to include applicationRelating Academic Qualifications to Professional RecognitionRegular Employer Engagement Fora

=Employer Involvement and Commitment

Why Labour Market Intelligence?HEIs and Employers do not find it easy to work together

Real time projects and academic years do not easily map

Not easy to find ways into HEIs

Not easy to find ways into Employer OrganisationsRelationship BuildingMarket Intelligence, not Sales

Develop long term relationships with employers, recognising we will not be their sole academic partner, but willing to collaborate as needed

Ensures award curricula meet employer demand

Enables bespoke offerings, based on generic concepts and organisational needs

Identify direct route to potential students

Engaging Employers - PABsProfessional Advisory BoardsRelatively easy if the subject matter is applied, such as Engineering, harder if subject is Pure, such as Maths or PhysicsDeveloping Professional Institution relationships for award accreditation

What can be achievedEmployer appreciation of the learning required in that topicEmployer input curricula, lecturing, placements, seminars, etcAcademic awareness of current sector needsLong term employer interest in students at all levelsResearch opportunities

SummaryEmployer-focused learning requires a different approach than traditional student-focused learning

Relationship building is required to gain trust and ensure the learning offered is what is needed

This approach is likely to achieve ever greater employer / HEI collaboration, enhancing labour market intelligence