using google analytics in the catalog john wohlers waubonsee community college
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USING GOOGLE ANALYTICS IN THE CATALOG
John WohlersWaubonsee Community College
Technologies Used• SirsiDynix E-Library• Google Analytics• JavaScript
An Introduction to Google Analytics• Statistics and reporting tool• Geared towards marketing• AdWords/ AdSense • ROI• Goals• Campaigns
• Replacement for BLUEcloud Analytics?
Basic Analytics E-Library Setup• Step 1: Create Analytics account• http://www.google.com/analytics• One account handles multiple libraries / services• Account – Top level organization • Property – Branch, product, etc…
• Step 2: Edit your environment file • ibistro.env or env##.env• GOOGLE_ANALYTICS• UA-XXXXX-YY• YY = Web Property ID index number
This API has been replaced with a newer “Universal Analytics” API.• Step 3: Wait…
Audience Overview• Sessions• Users• Pageviews• Pages/Session• Avg Session Duration• Bounce Rate• % New Sessions
Technology
Acquisition -> All Referrals
Audience -> Geo -> Location
Demographics and Interests• Privacy Issues? (DoubleClick)• Required Text
https://support.google.com/analytics/answer/2700409
• Demographics• Age• Gender
Demographics and Interests• Interests• Affinity Categories – Broad lifestyle categories• Movie Lovers, Technophiles, News Junkies & Avid Readers, TV
Lovers• In-Market Segments - Specific product categories users are
in the market for• Real Estate/Residential Properties/Residential Properties ,
Education/Post-Secondary Education, Home & Garden/Home Improvement, Financial Services/Tax Services
• Other Categories – Specific content your users consume• Arts & Entertainment/TV & Video/Online Video,
Reference/General Reference/Dictionaries & Encyclopedias, Books & Literature/Writers Resources, Jobs & Education/Education/Colleges & Universities
• Collection Development? Programming?
Enhancing Analytics With Custom Events, Metrics, and Dimensions• Why?• Track searches• Local vernacular searches• Collection development
• Track feature usage• Catalog map• Book previews• Language
• Track session timeouts
Tips• Plan carefully• No editing of old data
• Plan for growth• Event categories
• Consistent naming conventions
General Modifications• Replace SIRSI provided GA tracking code• Comment out, or remove GA code in copyright.h
• Always copy files to pages_custom before editing!• [html_head.h] and [html_head_tabbed.h]
<SIRSI_Conditional IF Environ="GOOGLE_ANALYTICS^^ne"> <script type="text/javascript"> // var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); // document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> // try { // var pageTracker = _gat._getTracker('<SIRSI_Data Environ="GOOGLE_ANALYTICS">'); // pageTracker._trackPageview(); // } catch(err) {} </script></SIRSI_Conditional>
<SIRSI_Conditional IF Environ="GOOGLE_ANALYTICS^^ne"><!-- Google Analytics --><script>(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)})(window,document,'script','//www.google-analytics.com/analytics.js','ga');ga('create', '<SIRSI_Data Environ="GOOGLE_ANALYTICS">', 'auto');ga('require', 'displayfeatures');</script><!-- End Google Analytics --></SIRSI_Conditional>
General Modifications - <head>• Add Universal Analytics Code • Always copy files to pages_custom before editing!• [html_head.h] and [html_head_tabbed.h]
Allows adding events and setting variables during loads using SIRSI tags
</head>
General Modifications• [copyright.h]• Send pageview• Records basic pageview statistics
<SIRSI_Conditional IF Environ="GOOGLE_ANALYTICS^^ne"><script type="text/javascript"><!-- Google Analytics -->//<![CDATA[ga('send', 'pageview');//]]><!-- End Google Analytics --></script></SIRSI_Conditional></body></html>
Event Tracking
ga(‘send’,’event’,’’,’’,’’, 0);• Category (Required)
• Enhancement, Direct Linking, Account
• Action (Required)• Preview Item, View Map, Cite This, Change Language
• Label (Optional)• Item Title
• Value (Optional)• Records Returned
Event Tracking (Example 1): Custom Enhancement• Track usage of custom enhancements• Book Preview• Item Location Map• Cite This• Persistent Link• View Current Content (RSS Feeds in Catalog)
Event Tracking (Example 1): Code• JavaScript• Place “ga()” in event triggered code
• Event• Category: “Catalog”• Action: “View Map”• Label: Library, using SIRSI_Data tag
• CVTJS is your friend• NORTL - Do not convert the text order, data is a policy• Remember the trailing single quote
ga('send', 'event',‘Enhancement','View Map', '<SIRSI_Data List_DC="DX" NORTL CVTJS>');
Event Tracking (Example 2): Language Change
• Tracking User Preferences• Language Change• Change Display• Holdings Display• Catalog Display
Event Tracking (Example 2): Code
• Modify module_language_choices.h• Add onClick event
• Event• Category: “User Prefs”• Action: “Change Language”• Label: Language, using eLibrary SIRSI_Data tag• <SIRSI_Data Session_List="LANG_DISP" NORTL CVTJS>• Session Variable: LANG_DISP
<a onClick=“ga('send', 'event', ‘User Prefs’, 'Change Language', '<SIRSI_Data Session_List="LANG_DISP" NORTL CVTJS>');" href="<SIRSI_Data Session="WEBCAT_URL" NORTL>/<SIRSI_Data Session=SESSION NORTL>/111/<SIRSI_Data Session_List="LANG_POL" NORTL>" title="<SIRSI_Data Session_List="LANG_DISP">" target="_top">
Event Tracking (Example 3): Failed Searches
• Searches• Failed• Successful
• Metrics, a better option?
Event Tracking (Example 3): Failed Searches
• Modify 9.pg• Placed within the existing
<SIRSI_Conditional IF DC_Comp="MN^50002^">
<SIRSI_Conditional IF Environ="GOOGLE_ANALYTICS^^ne"> <script type="text/javascript"> <!--//--><![CDATA[//><!--<SIRSI_Conditional IF DC_Comp="MN^456^" AND NOT Session="SRCH_TERM1^" AND NOT Session="SRCH_TERM1^"> ga('send', 'event', 'Search', 'Fail', '<SIRSI_Data Session="SRCH_LABEL1" CVTJS> - <SIRSI_Data Session="SRCH_TERM1" CVTJS> <SIRSI_Data Session="SRCH_TERM2" CVTJS> <SIRSI_Data Session="SRCH_TERM3" CVTJS> <SIRSI_Data Session="SRCH_TERM4" CVTJS> …‘);</SIRSI_Conditional> //--><!]]></script></SIRSI_Conditional>
Failed Searches During Spring Break
Delving Deeper!• Dimensions and Metrics• Increased Flexibility• Advanced Custom Reporting
• Still Learning• Be Gentle
Dimensions and Metrics• Dimension• Descriptive attribute or characteristic of an object that can
be given different values. • Example: Geographic location• Lattitude• Longitude• City Name
• Example: Item• Material Type• Author• Publisher• Collection
• Example: Search Term 1 – 8• 20 Free / 200 Premium
Dimensions and Metrics• Metrics• Individual elements of a dimension measured as a sum or
a ratio• Example: City• Population
• Example: Searches• Items Returned
• Example: Item• Page Count
• 20 Free / 200 Premium
Creating Custom Dimensions and Metrics
• https://support.google.com/analytics/answer/2709829
• Plan carefully• No editing of old data
• Can be set for all activities on page
• Only available in Custom reports and Segments
Search Tracking (Example 1): Terms • Custom Dimensions:• Search Term 1• Search Term 2• Search Term 3• Search Term 4• Search Term 5• Search Term 6• Search Term 7• Search Term 8
• Custom Metrics:• Number of Hits in Search
Search Tracking (Example 1): Code var metricValue = '<SIRSI_Data Session="SRCH_PRIMARY_NUM_HITS" NORTL>'; ga('set', { 'dimension1' : '<SIRSI_Data Session="SRCH_LABEL1" CVTJS> - <SIRSI_Data Session="SRCH_TERM1" CVTJS>', 'dimension2' : '<SIRSI_Data Session="SRCH_LABEL2" CVTJS> - <SIRSI_Data Session="SRCH_TERM2" CVTJS>', 'dimension3' : '<SIRSI_Data Session="SRCH_LABEL3" CVTJS> - <SIRSI_Data Session="SRCH_TERM3" CVTJS>', 'dimension4' : '<SIRSI_Data Session="SRCH_LABEL4" CVTJS> - <SIRSI_Data Session="SRCH_TERM4" CVTJS>', 'dimension5' : '<SIRSI_Data Session="SRCH_LABEL5" CVTJS> - <SIRSI_Data Session="SRCH_TERM5" CVTJS>', 'dimension6' : '<SIRSI_Data Session="SRCH_LABEL6" CVTJS> - <SIRSI_Data Session="SRCH_TERM6" CVTJS>', 'dimension7' : '<SIRSI_Data Session="SRCH_LABEL7" CVTJS> - <SIRSI_Data Session="SRCH_TERM7" CVTJS>', 'dimension8' : '<SIRSI_Data Session="SRCH_LABEL8" CVTJS> - <SIRSI_Data Session="SRCH_TERM8" CVTJS>', 'metric1' : metricValue });
Search Tracking (Example 1): Report• Customization -> • New Custom Report ->• Add Dimension
Search Tracking (Example 2): Authors• Custom Dimension• Author
Search Tracking (Example 2): Code
<SIRSI_Conditional IF DC_Exists="IA"> <!-- Print the author, if one exists --> <SIRSI_Data DC="IA"><br/> <!-- Google Analytics --> <script type="text/javascript"> <!--//--><![CDATA[//><!-- ga('set', 'dimension9', '<SIRSI_Data DC="IA" CVTJS>'); //--><!]]></script> <!-- End Google Analytics --></SIRSI_Conditional>
view_item_info.h
Search Tracking (Example 2): Report• Authors of Viewed Items – Month of April• Saul Austerlitz - Sitcom : a history in 24 episodes from I
love Lucy to Community• Nannette Commander - Chart your success on the
COMPASS test
Fun Results• 16 searches for “Obsessive Compulsive Disorder” in only two separate sessions.• “Drinking age 18”, “Mental Institutions”, and “Prison” were among the most searched items during spring break.
Resources• Getting Started Guide• http://www.google.com/analytics/learn/setupchecklist.html
• Google Analytics• Jerri L. Ledford, Mary E. Tyler, Joe Teixeira• ISBN-13: 9780470531280
Questions?• Email: [email protected]• Twitter: cap60552• Facebook: http://www.facebook.com/wohlers
• In person at the conference
Why type it…
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