using data visualization to drive stakeholder engagement by rudy nadilo of dapresy - presented at...
DESCRIPTION
Stop the Insanity! Using the same old reporting tools doesn’t meet clients increasing demands for better data visualization. Rudy will show how to move beyond static slides and provide dynamic, visually engaging reporting of marketing research data.TRANSCRIPT
Rudy NadiloPresident North [email protected]
Client Comments from Lenny’s Blog:
The need is to have data visualizations move beyond just pie and bar charts, it should be able to make data and not just big data but MR insights tell a story, something like DIY (InfoGraphic in a Minute).
Can the firms/agencies walk this last mile and not leave it to just a presentation?
As much as we try clients are continuously re-writing vendor reports so that they are attuned to the executive audience. Are there any reporting best practices, tools or resources that can “come to the rescue”, here?
Client Comments from Lenny’s Blog:
Who can speed up the research process?
Client Comments from Lenny’s Blog:
The Research Process
Design• Done by 3rd party
Research Vendor for client
• Done by internal MR department in large clients
Research Supplier
Data File
“Design”
Execute• Programming
– Confirmit– Voxco– Qualtics– Questback– Decipher– etc
• Sample– Survey Sampling– GMI– Research Now
• Outsourcing– Annik– Ugam– Mrops– Cross-Tab– etc
3rd Party Vendor
“Execute”
Analyze/Report• Tools Used
– Cross Tabbing Tools
– Excel– PowerPoint– SPSS
Research Supplier
“Reporting”
The Research Process
Design• Done by 3rd party
Research Vendor for client
• Done by internal MR department in large clients
Research Supplier
“Design”
There have clearly been advances in research methodology.
The Research Process
Execute• Programming
– Confirmit– Voxco– Qualtics– Questback– Decipher– etc
• Sample– Survey Sampling– GMI– Research Now
• Outsourcing– Annik– Ugam– Mrops– Cross-Tab– etc
3rd Party Vendor
“Execute”
And major advances in programing & sample acquisition.
But…we have been using the same reporting tools for over 20 years!
Analyze/Report• Tools Used
– Cross Tabbing Tools
– Excel– PowerPoint– SPSS
Yet - clients are expecting more usable results.
Excel Macros
PowerPoint Animation
Linking Excel to PowerPoint
Linking PowerPoint Charts to external tools
Crude, Kludgey, Clunky Workarounds
at Best!
Stop the Insanity!
“Insanity: doing the same thing over and over again and expecting different results.”
Alfred Einstein
Imagine if:
• You could work directly from the raw data & bypass the need to run tabs,
• in a simple, user friendly environment,• with a complete complement of tools that allow for charting,
tables, cross tabulations & most statistical analysis• and pre-define at the global level; questions types, questions
blocks, answer blocks, group answers, dynamic filters & custom computations
• all within a simple “drag & drop” user interface• that the Research Analyst can easily use!
Imagine instead of static slides . . . you could provide dynamically
accessible data to the decision maker in a visually engaging format.
