using data to drive interactions

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Using Data To Drive Interactions

Neil SholayVice President Oracle Digital EMEA

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Data Is The New Oil

“Data is the new oil. It’s valuable, but if unrefined it cannot really be used….” Clive HumbyArchitect of Tesco’s Clubcard, 2006

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Data Is The New Oil

“The difference between oil and data is that the product of oil does not generate more oil (unfortunately), whereas the product of data (self-driving cars, drones, wearables, etc.) will generate more data

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Data is the foundation of digital business.

Every touch point, every click, every digital exhaust is relevant

insight.Think of Data as capital or the

next natural resource

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Data Driven Business is about using Data to drive the ‘Experience’ and remove ‘friction’ from your processes.

Its about connecting ecosystems of platforms you own or share to create ‘Business Moments’ for customers & employees

Content Commerce Creative

Experience

Data

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Nike+ Data Driven Experience

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Rolls Royce Civil Aerospace Data Driven Business Models

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The true value of digital is derived from interactions between people, places, businesses and things

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Focus Areas for making Data Driven Businessa Reality

Automate mundane tasks for customer and employees

Discover (through data) way to improve or create new products, services and business models

Advise customer and employees on their current

situation in context.


Infonomics : A mindset change and discipline of asserting economic significance to information. It provides the framework for businesses to measure, manage and monetise information as a real asset.

What Is Driving The Shift To Data Driven Business?

Economics of Connections : In the digital era, the economics of connections describes the creation of value through increased density of interactions between business, people and things

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DATA AVAILABILITYUnprecedented volumes of data

CLOUD ACCESS Massively increased

processing power

A.I. BECOMING THE ‘NORM’

New AI & analytic tools becoming part of

everyday life

• The consumer is becoming normalised to the exposure of "signature" algorithms such as Google's PageRank, and Amazon's or Netflix's recommendation engines.

• Business leaders now recognise the pivotal role played by these algorithms in delivering business value and defining competitive differentiation

The confluence of three trends is creating a "tipping point"


In 1996 Bill Gates famously predicted that the "real money" to be made on the Internet will be in delivering content


Corpus

In the era of Digital / Data Driven business the "corpus" (the set of information used to train and improve an Intelligent ‘machine’ or ‘Platform’ ) will emerge as a key competitive differentiator.


The Future Is Data Business Models Based On Insight

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If 20 % of your revenue is not an insight stream by 2020, you won’t have a digital biz model

using data to drive interactions

Data & Analytics