using culture as a recruitment tool, annie earhart, co2 2017
TRANSCRIPT
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Using Culture as a Recruitment Tool
Annie Earhart, Digital Marketing AnalystCoalmarch Productions
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Culture fit applicants accepted a 7% lower salary & departments with cultural alignment had 30% less turnover.
-Monster.com
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Company culture is the sum of team behaviors
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Company culture is defined by behavior that is rewarded the most
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Company culture manifests itself in how people instinctively react to situations
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Your company culture says, “We treat our team like people first, employees second.”
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How do you ensure your team is passionate about your company?
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How do you ensure your team is passionate about your company?
Hire for culture fit.
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Cultural fit = same appearance, hobbies, background, upbringing
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Cultural fit = same appearance, hobbies, background, upbringing
Cultural fit = shared beliefs about what work should be like
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Do you hire just to fire?
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Do you hire just to fire?
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CONSEQUENCES.
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Consequences:
1. Having to fire bad fits. Time/money wasted.
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Consequences:
2. Work environment suffers
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Consequences:
3. Good people quit
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Consequences:
4. Trust in management erodes
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Consequences:
5. Your service suffers
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The business case for hiring for culture fit:
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The business case for hiring for culture fit:
Significantly improve team retention & performance
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The business case for hiring for culture fit:
Significantly improve team retention & performance
Directly impact your growth & profitability
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But! Before you hire for culture fit:
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But! Before you hire for culture fit:
Build a strong culture
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But! Before you hire for culture fit:
Build a strong cultureShow off your culture
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How do you build a strong culture?
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How do you build a strong culture?
Company culture audit
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How do you build a strong culture?
Company culture audit(hint: ask your people)
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If you build it, they will come.
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If you build it, they will come.(great applicants)
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If you build it, they will come.
1. Rally around company purpose
(great applicants)
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If you build it, they will come.
1. Rally around company purpose
2. Get your team involved
(great applicants)
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If you build it, they will come.
1. Rally around company purpose
2. Get your team involved
3. Treat your people well
(great applicants)
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If you build it, they will come.
1. Rally around company purpose
2. Get your team involved
3. Treat your people well
4. Lead by example
(great applicants)
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How do you show off your culture to potential new hires?
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How do you show off your culture to potential new hires?
Your social media
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How do you show off your culture to potential new hires?
Your social media
Your website
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Dedicated pages for culture & hiring
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Interview your team members
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Go behind the scenes
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Good deeds
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Team meetings/offsites
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Remember!
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Remember!
Customers are more easily attracted by an amazing service.
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Remember!
Talented people are more easily attracted by an amazing culture.
Customers are more easily attracted by an amazing service.
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Questions?
Annie Earhart, Inbound Marketing Analyst
Coalmarch Productions
linkedin.com/in/anastasiaearhart