using commodity hardware as an affordable means to track onsite visitor flow
DESCRIPTION
Low cost computing enables the cultural sector to pursue distributed tracking and monitoring systems that were out of reach just a couple of years ago. See how the IMA is using ultra-affordable computing to build an onsite visitor tracking system, and how log analysis is performed in order to map tracking data.TRANSCRIPT
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Using commodity hardware as an affordable means to track
on-site visitor flow
Kyle JaebkerDirector IMA LabIndianapolis Museum of Art
[email protected]@kjaebker
Gray BowmanApplication DeveloperIndianapolis Museum of Art
[email protected]@latenightwgray
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Photo via Flickr user reticulating
• NPD Group reported 70% Smartphone Penetration in Q3 2012
• comScore (2013) detailed 123.3 million Americans now own smartphones
Smartphone Growth
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Photo via Flickr user reticulating
IMA Sept. 2012 Exit Survey• 73.3% of respondents carry smartphones• 25-44 Year olds, 83.7% carry smartphones
Smartphone Growth
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Why use WiFi?
- Optimal range- Visitors already BYOD, use WiFi- Low cost hackable adapters- Available diagnostic tools
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Hardware
Low Cost ~ $70 per device• Raspberry Pi• USB Wi-fi Adapter (monitor mode)• SD card
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Agent Software
• Linux – Raspbian OS• Tshark – Packet Analyzer• Python
• Control Tshark• Handle Failures• Transmit Data
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Server Software
Photo via Flickr user Martin Skott
• Python• Django – Service Endpoints & Reporting
• MySQL - data storage
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Visitor Analytics• Vflow01 installed: 12/21/2012 (118 days)• Vflow02 installed: 03/26/2013 (23 days)• Vflow03 installed: 03/21/2013 (28 days)
• 53,637 unique devices detected• 455 per day
• Unique per agent• Vflow01: 45886, 388 per day• Vflow02: 7222, 314 per day• Vflow03: 13529, 483 per day
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Visitor Analytics
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Visitor Analytics: Devices vs Trafsys
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Visitor Analytics: Frequency
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Possible Applications: Flow
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Possible Applications: Triangulation
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Drawbacks: Multi-Device Detection
Photo via Flickr user DaveOnFlickr
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Drawbacks: Range
Photo via Flickr user p4nc0np4n
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Drawbacks: Privacy
Photo via Flickr user nitot
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Drawbacks: Wi-fi Enabled?
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Next Steps
• Range Testing• More data collection points• Enhanced software• Cleaning Data
Photo via Flickr user pawpaw67