usgbc tradmark policy

8/10/2019 Usgbc Tradmark Policy

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USGBC®

TRADEMARK

POLICY(Previously entitled "USGBC Logo Guidelines")

Last Updated: September 16, 201



USGBC® TRADEMARK POLICY

U.S. GREEN BUILDING COUNCIL® 2101 L St NW, Suite 500, Washington, DC 20037 · Phone 202 828-7422 · USGBC.org

WHY ARE TRADEMARK POLICIES IMPORTANT?

The USGBC Trademark Policy is designed to give guidance on the authorized use and depiction of USGBCtrademarks and service marks by our members. This document highlights common uses and misuses of USGBC

marks and language. Through consistent application of these guidelines and repetition of these messages, USGBC’simage and credibility will be reinforced, there by increasing the value of USGBC, its products, and its servicesand enhancing your standing as a proponent of buildings and communities that are responsible, healthy, andprosperous places to live and work.

These guidelines are not all-inclusive. If you have questions regarding logo use and language, please contact theUSGBC Marketing Department: [email protected]

APPLYING GUIDELINES

USGBC expects all users of its trademarks and service marks to adhere to these guidelines. If you have questions

regarding the appropriate use of USGBC trademarks or service marks, please contact the USGBC MarketingDepartment.

USE OF USGBC PROPRIETARY MARKS

The following terms and conditions govern the use of ALL proprietary marks owned by the U.S. Green BuildingCouncil® (referenced below as "a mark" or "the mark"):

USGBC will provide logo artwork files. Only artwork files provided by USGBC may be used. Images capturedfrom Web sites, publications, and other sources may not be used.

All uses must include the appropriate trademark symbol. The appropriate symbol will be part of the artworkprovided by USGBC. Below are general rules regarding these symbols.

• Use of a mark that has been officially registered must be followed by the registration symbol "®."

• Use of a mark owned but which has not yet been registered by USGBC must be followed by thetrademark symbol "TM."

• These symbols are necessary for the first and most prominent appearance of the mark; they do notneed to appear after every use of the mark within a single publication. If use on short promotional

materials is permitted, the symbol should appear at least once. If the material is longer, the symbolshould be repeated in each section. If Web site use is permitted, the symbol should be used with thefirst and most prominent use on each page within the Web site.

The mark must be accompanied by an acknowledgement of USGBC ownership. This acknowledgement shouldappear as a footnote with the user’s copyright notice, at the end of a printed document, or at the bottom of awebpage. For example, use of the LEED® Logo must be accompanied by the statement: "LEED and the related logois a trademark owned by the U.S. Green Building Council and is used with permission."

mailto:marketing%40usgbc.org?subject=






USGBC PROPRIETARY MARKS

Program Level Marks

Organization Level

Project Level Marks

USGBC Logo

Page 7

Chapter Logo

Page 8

Member Logo

Page 12

Greenbuild Logo

Page 26

USGBC in Text .................................................................. Page 6

Chapters in Text ............................................................... Page 8

USGBC Students in Text ................................................... Page 10

LEED in Text ..................................................................... Page 16

LEED Credit Categories & Rating Systems in Text ............ Page 17

LEED Professional Credentials in Text .............................. Page 18

Referencing LEED in Product Literature ........................... Page 20

Referencing LEED Registered Projects ............................. Page 21

LEED Logo

Page 14LEED for Homes Logo

Page 22

LEED Certification

Marks

Page 15

LEED for Homes

Affiliate Logo

Page 25

USGBC TERMS IN TEXT

USGBC Students Logo

Page 10





Y o u r

P r o j e

c t N a

m e

Wr a p p e d A r o u n d

M a r k

UNACCEPTABLE USES OF USGBC PROPRIETARY MARKS

Chapter Name

CHAPTER NAME

Distortion or warping

of the mark

Watermarked or

“ghosted” behind type

Two-color or colors

beyond those specified

within the logo

guidelines

Effects that distort

edge crispness

USGBC's trademarked

oak leaf extracted froma logo

Wrapping text





USGBC IN TEXT

The official organization name is the U.S. Green Building Council. "USGBC" is the official acronym. Use thecomplete name on any first reference. Subsequent references in copy may use USGBC.

Acceptable

U.S. Green Building CouncilUSGBC

NOTE: When using "USGBC" as a noun, do not precede with "the." For example, "the USGBC offers LEEDcertification" should be changed to "USGBC offers..."

When using USGBC as an adjective, however, articles such as "the" or "a" may be used as appropriate. Forexample, "Contact the USGBC Marketing Department..."

Unacceptable

U.S.G.B.C.U.S. GBCUnited States Green Building CouncilUS Green Building CouncilGBC

Describing USGBC

"The U.S. Green Building Council® is committed to a prosperous and sustainable future for our

nation through cost-efficient and energy-saving green buildings. With a community comprising 78local affiliates, more than 20,000 member companies and organizations, and more than 140,000

LEED® Professionals™, USGBC® is the driving force of an industry that is projected to contribute$554 billion to the U.S. gross domestic product from 2009-2013. USGBC leads an unlikely diverse

constituency of builders and environmentalists, corporations and nonprofit organizations, electedofficials and concerned citizens, and teachers and students. USGBC is the developer of the LEEDgreen building certification program and the convenor of the Greenbuild® International Conference

& Expo."

Other USGBC descriptive copy may be found on the USGBC Web site: www.usgbc.org/about

http://www.usgbc.org/about

http://www.usgbc.org/about





USGBC LOGO

The USGBC Logo is a powerful marketing tool and a valuable asset of the USGBCcommunity. Use of the USGBC Logo is governed by federal law. USGBC requires strict

adherence to these guidelines.

Use

Use of the USGBC Logo is authorized by the USGBC Marketing Department on a case-by-case basis through

written request and thorough review of intent for usage. Contact: [email protected]. The logo may be printedin black, gray, or reverse in white only (no color). When printing in gray, either the Pantone color PMS 424U or

60% black may be used. The logo may only appear in reverse white on a dark background.

The logo may be used in editorial and marketing materials to signify sponsorship or when placed spatially near/adjacent to text that describes what the U.S. Green Building Council is and what we do. A copy suggestion:

"The U.S. Green Building Council® is committed to a prosperous and sustainable future for our

nation through cost-efficient and energy-saving green buildings. With a community comprising 78local affiliates, more than 20,000 member companies and organizations, and more than 140,000

LEED® Professionals™, USGBC® is the driving force of an industry that is projected to contribute$554 billion to the U.S. gross domestic product from 2009-2013. USGBC leads an unlikely diverse

constituency of builders and environmentalists, corporations and nonprofit organizations, electedofficials and concerned citizens, and teachers and students. USGBC is the developer of the LEED

green building certification program and the convenor of the Greenbuild® International Conference

& Expo."

When used as a linking mechanism on Web sites approved by USGBC's marketing deparment, the logo may belinked only to www.usgbc.org. It may not be used to link to other pages on Web sites belonging toUSGBC, the owneror any other third-party. Materials in which this logo appears must contain the following acknowledgement:

" 'USGBC®' and related logo is a trademark owned by the U.S. Green Building Council® and is used

with permission."

See pages 2 & 3 for additional guidelines that govern the use of this USGBC proprietary mark.

pantone

424Ublack

60%

reverse white must

appear on dark

background

standard usage


http://www.usgbc.org/

http://www.usgbc.org/






USGBC CHAPTERS IN TEXT

Chapters should be identified as USGBC Chapters in all communications including but not limited to written,electronic, and verbal communications. If a chapter has a unique chapter name (other than a geographical

description), affiliation with USGBC must be represented in the communication. For example, "USGBC Arizona, achapter of the U.S. Green Building Council" or "Urban Green, the New York chapter of USGBC."

USGBC CHAPTER LOGO

The USGBC Chapter Logo is meant to be used as a stand-alone logo to represent anapproved chapter's affiliation with the USGBC community. It identifies an entity as a fullychartered chapter of USGBC. The Chapter logo, in conjunction with the approved chaptername, creates the unique identifier for each chapter. If a chapter has an additonal, uniquename and/or logo used to denote the chapter in the marketplace, the USGBC Chapter

logo must appear as the primary and foremost logo in any graphical representation of thatchapter. All USGBC Chapter logos should be created in accordance with the USGBC ChapterDesign Template shared with chapters when creating their identity.

Design Guidelines for Using the Chapter Logo

1. The USGBC Chapter logo should look “clean” (i.e. ample white space for visibility).2. The chapter’s name should appear to the side of the Chapterw logo or neatly stacked underneath.3. A sans serif font is required (e.g. Trade Gothic, Arial, Interstate).4. Use of the Chapter logo in gray (60% black or Pantone 424U) is recommended.

5. Chapter name can appear in color chosen by chapter for consistency with other marketing materials.6. Incorporation of geographic-related graphical indicator is acceptable (see example on following page).7. All other requirements or stipulations of USGBC proprietary marks apply to Chapter logo use.

Additional USGBC Chapter Logo Design Examples

CHAPTER NAME

3/8”

1”

Trade Gothic Bold Condensed No. 20

Typesize:18

Leading: 15

CHAPTERNAME

pantone

424U

black

60%

pantone

630U

pantone

381U





Use – USGBC ChaptersUse of the USGBC Chapter logo is authorized by USGBC upon execution of either the provisional chapter licenseagreement or, for full chapters, the Chapter Charter. Only recognized provisional and full chapters may use theChapter logo. The logo must always be used in conjunction with the name of the chapter for all marketing andcommunications efforts, including but not limited to Web presence, e-communications, print collateral, print& electronic advertising, publicity, news items, tradeshow exhibit materials and fundraising literature. Chapters

are encouraged to seek USGBC national review and input prior to committing significant resources to designdevelopment and production.

Placement – WebThe Chapter logo should be present in a prominent and noticeable position on the main landing page of the

chapter's Web site to identify the organization as an official USGBC chapter. The Chapter logo, along with thedescriptive Chapter name text, should be oriented near the top, or otherwise primary location of the Web page forimmediate recognition of the Chapter's affiliation with USGBC. The logo may not be used to link to other pages onWeb sites belonging to the chapter or any other third party.

Placement – e-CommunicationsThe Chapter logo should be placed in a prominent and noticeable position on any recurring e-communications

sent. The Chapter logo, along with the descriptive chapter name text, should be oriented near the top, or anotherwise primary location of the e-communication for immediate recognition of the Chapter's affiliation withUSGBC. The Chapter logo may be used to link to the main landing page of the chapter's Web site, but should notbe used to link to other pages on Web sites belonging to the chapter or any other third party

For more information, contact: [email protected]

pantone

424Ublack

60%

reverse white must

appear on dark

background

standard usage

(black)

CHAPTER NAME

USGBC's trademarked

oak leaf extracted from

a logo

Chapter Name

Watermarked or


mailto:chapters%40usgbc.org?subject=

mailto:chapters%40usgbc.org?subject=





USGBC STUDENTS LOGO

The USGBC Students Logo is meant to be used as a stand-alone logo to representan approved student group's affiliation with USGBC. The students logo, in

conjunction with the college or university name, creates the unique identifierfor each group. If a student group has an additonal, unique name and/or logo

used to denote the student group in the marketplace, the USGBC Students Logo should appear as the primaryand foremost logo in any graphical representation of that group. All USGBC Students logos should be createdin accordance with the design examples below that are shared with groups when creating their identities. Inaddition, USGBC Student Groups should obtain permission rights to use the name of the college/university.

Terms of UseUse of the USGBC Students logo is authorized by permission of the USGBC Students Group Manager. Shoulda conflict occur between college/university trademark policies and USGBC trademark policies, contact:[email protected]

Default Use

The logo may be used in its default colors, customized collegiate colors, gray or reverse in white only (no color).When printing in B&W, either the Pantone color PMS 424U or 60% black may be used. The logo may only appearin reverse white on a dark background.

Unacceptable Uses of the USGBC Students LogoSee following page for USGBC Student Group initial identity design guidelines.

Distortion or warping

of the mark

Group Name

Watermarked or


G r o u

p

N a m e

w r apped a r o u n d t h

e

l o g

o

Wrapping text

reverse white must

appear on dark

background

pantone

144 black

default colors B&W mediums

black

mailto:usgbcstudents%40usgbc.org?subject=

mailto:usgbcstudents%40usgbc.org?subject=





Design Guidelines for USGBC Students Logo Identity

1. The USGBC Students Logo should look “clean” (i.e., ample white space for visibility).2. The logo colors can be manipulated to match collegiate colors for consistency with other marketing materials.

3. The groups's name should appear neatly beneath (or above) the logo with a 0.25" margin.4. A sans serif font is preferred (e.g., Trade Gothic, Arial, Interstate).5. If printing in B&W, use of the logo in gray (60% black or Pantone 424) is recommended.6. All other requirements or stipulations of USGBC proprietary marks apply to USGBC Students Logo use.

USGBC STUDENTS IN TEXT

USGBC Student Groups should be identified as a USGBC student group in all communications including but not

limited to written, electronic, and verbal communications. For example: "USGBC Students, Texas Tech" or "USGBCStudents of Auburn University."


PMS 42460% black

PMS 7474C:100 M:0 Y:30 K:20

PMS 144C:0 M:48 Y:100 K:0

STUDENT GROUP NAME

STUDENT GROUP NAME

1”

0.25”

1”

0.25”

Trade Gothic Bold Condensed No. 20

Typesize:18

Leading: 14





USGBC MEMBER LOGO

The USGBC Member Logo is available for use by members with active standing topromote their membership with USGBC. Members may download the logo from their

user account on the USGBC Web site or obtain the mark by contacting the USGBCMembership Department: [email protected]

The Member Logo is distinguished from the USGBC Logo by the replacement of “USGBC” at the bottom of the mark's circular band with “Member.”

Use – USGBC Members

Only USGBC member organizations in good standing may use the logo. The privilege to use the Member Logo isimmediately terminated upon the lapse or termination of an organization’s membership. The USGBC Member

logo may be used in connection with the member’s business and marketing materials including, but not limitedto: stationery, letterhead, business cards, print ads, brochures, flyers, tradeshow exhibit materials, and signage.The logo may be placed on the member’s Web site as a link to www.usgbc.org and to identify the company as aUSGBC member. It may not be used to link to other pages on Web sites belonging toUSGBC, the member, or

any other third party.

pantone

424Ublack

60%

reverse white must

appear on dark

background

standard usage

(black)

mailto:membership%40usgbc.org?subject=

mailto:membership%40usgbc.org?subject=





MEMBER LOGO ON PRODUCT PACKAGING

USGBC does not review, certify, or endorse products. As such, the Member Logomay not be used to indicate any kind of endorsement by USGBC of any product

or service, to indicate that any official status for any product or service has beenconferred by, or is otherwise associated with USGBC, or to show any kind of

relationship with USGBC other than to signify the company is a USGBC member.

New Product Packaging Policy for 2010The Member Logo may NOT be placed on product packaging under anycircumstances. Product packaging that was previously approved with USGBC Member Logo placement canremain and continue to be used until the originally printed packaging inventory is depleted.

Contact: [email protected]

See page 20 for guidelines on referencing LEED in product literature.







LEED® LOGO

The LEED Logo is a powerful marketing tool and a valuable asset of the USGBCcommunity. Use of the LEED Logo is governed by strict legal guidelines designed to

safeguard USGBC’s rights to this valuable mark. USGBC requires strict adherence to theseguidelines. This logo combines the USGBC Logo with a distinctive banner with the word“LEED” across its face.

Use

Use of the LEED Logo is authorized by the USGBC Marketing Department on a case-by-case basis and only uponwritten request. Contact: [email protected]

The logo may not be placed on product packaging, ads, or be used as a visual reference to LEED claims in productliterature. For example, the logo cannot be placed next to text that says "Product ‘A’ can help fulfill Credit ‘X’under the LEED Rating System."

The logo may be used in editorials and in literature when placed spatially near/adjacent to text that defines the

LEED green building certification program. Copy suggestions follow:

"The LEED® green building certification program is the nationally accepted benchmark for the

design, construction, and operation of green buildings."

The logo may be placed on an approved Web site as a link to www.usgbc.org/leed. It may not be used to link to otherpages on the Web site or to link to any other third party Web sites.

Literature in which this logo appears must contain the following acknowledgement:

" 'LEED®' and related logo is a trademark owned by the U.S. Green Building Council® and is usedwith permission."


pantone

424Ublack

60%

reverse white must

appear on dark

background

standard usage

(black)







LEED® CERTIFICATION MARK

The LEED Certification Mark combines the LEED Logo with a distinctive banner that designates a level of LEED

certification across its face. Once a project has been certified, the LEED Certification Mark appropriate to the

level of certification (see below: Platinum, Gold, Silver, Certified) may be used in collateral and other marketingmaterials to promote the associated LEED project.

Use – LEED Certified Projects

Use of the LEED Certification Mark is authorized by the USGBC LEED Department only after a project is LEEDcertified. Contact: [email protected]

Use of the LEED Certification Mark on anything other than promoting a LEED-certified project is

prohibited.

The mark may be used on business and marketing materials associated with a particular LEED-certified project.

Additional uses must be approved by the USGBC Marketing Department. Contact: [email protected]

The mark may be printed in black, gray, any uniform color, and reverse in white. When printing in gray, either the

Pantone color PMS 424U or 60% black can be used. The mark may appear embossed, with a slight gradient, or

with other lighting or shadow effects to add dimension to the graphic. The logo may only appear in reverse whiteon a dark background. NOTE: USGBC only provides the mark in black.

Literature in which the LEED Certification Mark appears must contain the following acknowledgement:

" The 'LEED® Certification Mark' is a registered trademark owned by the U.S. Green Building

Council® and is used with permission."


®

mailto:leed%40usgbc.org?subject=



mailto:leed%40usgbc.org?subject=





LEED® IN TEXT

LEED—an acronym for the phrase ‘Leadership in Energy and Environmental Design’—is a registered trademark ofthe U.S. Green Building Council. While it is acceptable to use the full phrase in communications, the registered

“LEED” acronym has become the primary source identifier for USGBC’s green building certification programs andwill likely create more of an impression on recipients of such communications than the full phrase.”

"LEED®" – with the registered trademark superscript – is only necessary for the first use in a short document, orthe first use in each section of a longer document. Following the first mention, use "LEED."

When a project achieves certification it should be referred to as a LEED-certified project (not: LEED for NewConstruction certified or LEED for Commercial Interiors v2.0 certified). If appropriate, supporting text may bewritten that gives additional detail about the specific rating system under which the project was certified.

"LEED certification" with lowercase "c" is used to describe the certification process. "LEED certified" with

lowercase "c" is used to describe a project that has been certified. "LEED Certified" with capital "C" (and nohyphen) is used to describe a project that has been certified to the base level: Certified. When a project iscertified, the correct wording is "project ‘A’ is LEED Silver" or "project ‘A’ is LEED certified to the Silver level" or"project ‘A’ is LEED Silver certified." Due to repetition, the wording "project ‘A’ is LEED Certified certified" is notrecommended. "Certified" to reference both certification and level is sufficient.

"LEED green building certification program" is used for the first mention of the full title. If the LEED acronym isalso being used for the first time, then the ® is used.

Describing LEED

"The LEED® green building certification program is the nationally accepted benchmark for thedesign, construction, and operation of green buildings."

Other LEED descriptive copy may be found on the USGBC Web site: www.usgbc.org/leed

http://www.usgbc.org/leed






LEED Rating SystemsWhen referring to the entire suite of LEED rating systems, use the phrase "LEED green building certificationprogram." Individually, each rating system can be referred to with the lowercase phrase "rating system" (i.e.,"LEED for New Construction rating system").

The complete and official names of the LEED 2009 rating systems are:• LEED® for New Construction & Major Renovations™ (acceptable: LEED for New Construction)• LEED® for Core & Shell™

• LEED® for Commercial Interiors™

• LEED® for Existing Buildings: Operations & Maintenance™

• LEED® for Schools™

• LEED® for Homes™

• LEED® for Retail: New Construction™

• LEED® for Retail: Commercial Interiors™

• LEED® for Neighborhood Development™

Rating system names should not be abbreviated on second reference (i.e., LEED-NC). However, on secondreference, LEED for Existing Buildings: Operations & Maintenance in particular, may be referred to as LEED forExisting Buildings: O&M.

LEED Credit CategoriesThe four LEED rating systems that address green building design and construction – LEED for New Construction,LEED for Core & Shell, LEED for Schools, and LEED for Retail: New Construction – as well as the two interiordesign and construction rating systems – LEED for Commercial Interiors and LEED for Retail: CommercialInteriors – have six credit categories, which are named as follows:• Sustainable Sites (SS)

• Water Efficiency (WE)• Energy & Atmosphere (EA)• Materials & Resources (MR)• Indoor Environmental Quality (IEQ)• Innovation in Design (ID)

LEED for Existing Buildings: Operations & Maintenance has six credit categories, which are named as follows:• Sustainable Sites (SS)• Water Efficiency (WE)• Energy & Atmosphere (EA)• Materials & Resources (MR)

• Indoor Environmental Quality (IEQ)• Innovation in Operations (IO)

*continued on Page 18





LEED for Homes has eight credit categories, which are named as follows:• Location & Linkages (LL)• Sustainable Sites (SS)• Water Efciency (WE)• Energy & Atmosphere (EA)

• Materials & Resources (MR)• Indoor Environmental Quality (IEQ)• Awareness & Education (AE)• Innovation in Design (ID)

LEED for Neighborhood Development has four credit categories, which are named as follows:• Smart Location & Linkage (SLL)• Neighborhood Pattern & Design (NPD)• Green Infrastructure & Buildings (GIB)• Innovation & Design Process (IDP)

LEED Professional CredentialsThe LEED Professional Credentials (LEED AP® and LEED® Green Associate™) are owned by USGBC andadministered by the Green Building Certification Institute (GBCI™).

The phrase LEED® Professional Credentials™ refers to the LEED AP credential, all LEED AP specialty credentials, andthe LEED Green Associate credential. LEED® Professionals™ refers to any LEED Professional Credential holder. LEEDProfessional Credentials are earned through passing a LEED® Professional Exam™.

The correct way to refer to LEED Professional Credentials:• LEED Green Associate (not LEED GA)• LEED AP (not LEED Accredited Professional)

• LEEP AP with specialty• LEED AP without specialty• LEED AP Building Design + Construction or LEED AP BD+C• LEED AP Interior Design + Construction or LEED AP ID+C• LEED AP Operations + Maintenance or LEED AP O+M• LEED AP Homes (not LEED AP H)• LEED AP Neighborhood Development or LEED AP ND

*continued on page 19





Note that while USGBC typically uses the ampersand (&) in names of rating systems and other programs, GBCIuses the plus sign (+) in the names of its credentials. Also, it's important to note that the LEED AP with specialtycredentials reference a professional's knowledge of and expertise in a grouping of LEED rating systems based on

building type and/or lifecycle phase, not individual rating systems. For example, it would be inappropriate torefer to "the BD+C rating system" rather, LEED for New Construction, LEED for Core & Shell, LEED for Schools,and LEED for Retail: New Construction are all rating systems encompassed by the Building Design + Constructioncredential grouping.

These groupings are used both by GBCI for purposes of the LEED Professional Credentials and also by USGBC forpurposes of naming the LEED reference guides, though the reference guides use the word "and" as opposed to theplus sign.





REFERENCING LEED® IN PRODUCT LITERATURE

The LEED green building certification program does not certify individual products. Manufacturers may referenceLEED in their product literature providing that the language neither states nor implies endorsement by USGBC

or the LEED program. Furthermore, the language must clearly acknowledge that LEED credit requirements coverthe performance of materials, not the performance of individual products or brands. Therefore, products thatmeet the LEED performance criteria can only contribute toward earning points needed for LEED certification; theycannot be said to earn points toward LEED certification on their own.

Acceptable

"Product ‘A’ contributes toward satisfying Credit ‘X’ under LEED®."

"Product ‘A’ complies with ‘X’ requirements of Credit ‘X’ under LEED®."

NOTE: Short statements claiming that a product meets certain LEED performance criteria may be used ifthe statement does not suggest endorsement by USGBC or product certification and the following statement

is included in connection with the claim:

Products are not reviewed or certified under LEED. LEED credit requirements cover the performance of materials in aggregate, not the

performance of individual products or brands. For more information on LEED, visit

www.usgbc.org/contact

Unacceptable

"Product ‘A’ is LEED® [certified/qualified/compliant/ accredited/approved]"

"LEED® product"

"Product ‘A’ [meets/satisfies/fulfills/complies with] Credit ‘X’"

Statements not mentioned above, connecting the performance of a product with LEED, must be reviewed andapproved by the USGBC Marketing Department. Contact: [email protected]


mailto:marketing%40usgbc.org?subject=USGBC%20Trademark%20Policy

mailto:marketing%40usgbc.org?subject=USGBC%20Trademark%20Policy






REFERENCING LEED® REGISTERED PROJECTS

"LEED® registered-project" is the approved language to be used only in the event that the project is officially

registered with LEED (to verify a project's status as registered, contact www.usgbc.org/contact). A project that is

registered may also be referred to as "LEED®-registered," a "LEED® candidate project," or a "LEED® certificationcandidate."

USGBC does not have a LEED Registered Logo. Use of the LEED Logo to reference or indicate a LEED-registered

project is prohibited. However, permission may be obtained from the USGBC Marketing Department to use the

LEED Logo to reference the LEED green building certification program in general. In this case, the LEED Logo may

be placed on signage that states "This project is registered under the LEED® green building certification program."

Contact: [email protected]

Acceptable

"Registered with the certification goal of [LEED® Certified/Silver/Gold/Platinum]. "

"Upon completion, this [building/project] will apply to become LEED® certified."

"This project is registered under the LEED® green building certification program."

Unacceptable

"This project is LEED® Gold Registered" Note: Projects cannot register to achieve a specific level ofcertification.

"This project is LEED® [Qualified/Reviewed/Enrolled/Verified, etc.]."





LEED® FOR HOMES™ LOGO

The LEED for Homes Logo is a mark developed for project team members to signify newlyconstructed homes (or major rehab projects) that are being designed and built with the

intention of being certified under the LEED for Homes green building rating system.

Use

Use of the LEED for Homes Logo is authorized by USGBC Residential Market Development staff. The LEED forHomes Logo may be used only by project team members to promote a registered project that is actively seeking

LEED certification under the LEED for Homes program. Contact: [email protected]

The logo may be printed in its default color, another color with gray type, its default color in grayscale (for no

color printing), and reverse in white on a dark background. The default color is green (Pantone color PMS 390U)

with gray type (Pantone color PMS Warm Gray 9 U). The logo can also be other colors as long as type remains

gray on a light background. Reverse white must be used when the logo is applied to a dark background.

From left to right: logo with default colors, logo in grayscale, logo reverse white on a dark background.

There are 3 primary ways that the LEED for Homes Logo may be used:

1. The logo may be used on on-site signage and marketing materials specific to a LEED for Homes registeredproject that is actively seeking LEED certification. The mark must be positioned near/adjacent to text thatprovides context for use. Examples of acceptable text:

Project "registered under LEED® for Homes™" Project "[designed/built] to qualify for LEED® certification"

"LEED® for Homes™ project under construction"

mailto:homes%40usgbc.org?subject=






2. The logo may be used on marketing and collateral materials by builders to signify their commitment tobuilding LEED-certified homes. In this context, the mark must be positioned near/adjacent to text thatdescribes the builder's commitment to the program.

Accepted: "committed to building LEED®-certified homes"

"has XX units registered with the LEED® for Homes™ green building rating system"

Prohibited: "Builder of LEED® homes"

"LEED® for Homes™ builder"

3. The logo may be used on marketing and collateral materials by licensed LEED for Homes Providers andtheir associated LEED for Homes Green Raters. The logo must be used in context with referencing theLEED for Homes certification program, and not used to identify a LEED for Homes Provider. To avoidconfusion, the logo must be placed near/adjacent to text referencing the program.

Accepted: "providing LEED® for Homes™ verification support services to builders"

"verifying that homes are built to meet the requirements of LEED® for Homes™" or "the LEED® for

Homes™green building rating system"

Prohibited: "LEED for Homes Provider" as the only text placed near/adjacent to the logo. Logo placement

in this context risks creating the perception that the LEED for Homes logo is a certification

for Providers.

Following the above terms, the logo may be placed on a project team member or Provider's Web site as a link to

USGBC's Green Home Guide: LEED for Homes Web page: http: www.greenhomeguide.com/program/leed-for-homes.It may not be used to link to other pages on the Web site or to link to any other third party Web sites.

Additional Usage Terms

The logo may not be used or associated with homes or developments that are not seeking LEED certification, orhave not registered with the LEED for Homes certification program.

After a registered project is completed and has been certified, the project team must cease using the LEED forHomes logo in association with the newly certified project and begin using the appropriate LEED CertificationMark.

See page 15 for more information on the LEED Certification Mark.





The logo may not be used in any way that creates the perception that an individual or organization is an officialbuilder, contractor, designer, etc. of LEED homes.


"The 'LEED® for Homes™ Logo' is a registered trademark owned by the U.S. Green Building Council®

and is used with permission. The logo signifies only that __[COMPANY NAME]__ is activelyparticipating in USGBC®'s LEED for Homes certification program; USGBC does not guarantee the

products or services offered by its participants."






LEED® FOR HOMES™ AFFILIATE LOGO

The LEED for Homes Affiliate Logo is a brand extension of the LEED for Homes brand.It was developed to allow authorized home builders' associations, building industry

associations, and green residential programs to communicate alignment of their greenresidential efforts with those of USGBC.

Use

Use of the LEED for Homes Affiliate Logo is authorized by USGBC Residential Market Development staff. The LEED

for Homes Affiliate Logo may only be used by organizations with which USGBC has a formal binding agreementthat specifically permits its usage pursuant to the guidelines herein. Contact: [email protected]

The logo may be printed in black or any of the colors below. When a color is used, "AFFILIATE" must appear in

the same color. In every colorway, "LEED FOR HOMES" must appear in gray (Pantone Warm Gray 9U). Reverse

white must be used when the logo is applied to a dark background.

standard usage

(black)

pantone

gray 9U

pantone

390U

reverse white must

appear on a dark

background

pantone

gray 9U

pantone

gray 9Upantone

629U

pantone

716U






GREENBUILD® LOGO

The Greenbuild Logo incorporates the signature USGBC oak leaves into a circular arrangement, preceeding theprogram name, "Greenbuild."

Use

Use of the Greenbuild Logo is authorized by the USGBC Marketing Department. Contact: [email protected]

The Greenbuild Logo may be used on business and marketing materials in conjunction with text that describes/promotes the Greenbuild International Conference & Expo.

The logo may be printed in its default colors, black, or reverse in white on a dark background. The defaultcolors for the Greenbuild Logo are teal (Pantone color PMS 5545U), green (Pantone color PMS 390U), and blue(Pantone color PMS 7454U) as viewed above. NOTE: The logo may not be printed in all gray.

The logo may be placed on an approved Web site as a link to the Greenbuild homepage www.greenbuildexpo.org.It may not be used to link to other pages on the Greenbuild, the owner's or any other third-party Web site.


" 'Greenbuild®' and related logo is a registered trademark owned by the U.S. Green Building

Council® and is used by permission."


pantone

5545U

pantone

390U

pantone

7454U

standard usage

(black)

reverse white must appear on a darkbackground


http://www.greenbuildexpo.org/

http://www.greenbuildexpo.org/


usgbc tradmark policy

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