user behavioural transformation methodologies - gregg woodal
TRANSCRIPT
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User Behaviour Transformation Methodologies
Gregg WoodallUniversity of Salford, UK
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UserBehaviour
TransfomationMethodologies
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User
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User People
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People are Different…Reacts to Problems by…
Searches for…
Pioneers Doing something about it themselves
Something new and exciting
Prospectors
Organising Something that feels good
Settlers Calling for someone to do something
Something that is safe
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AccountantEngineer
MarketeerManager/ Project Manager
AdministratorPycologist
EU Commissioner
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Behaviour
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Behaviour
driven by
Beliefs or Values?
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Really BelieveDo Not Believe
Belief
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YesNo
Behaviour
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Very ImportantNot Important
Values
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YesNo
Behaviour
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Conclusion:beliefs and values
are not the only driversof our behaviour
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Should we just tell them what to do?
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Should we just tell them what to do?
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reason or sub-conscious
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Is there a problem?
Do I care?
Do I know what to do about it?
Will the Solution Work?
What will my peers think of my behaviour?
sub-conscious questionsrelated to energy saving behaviour
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Answering the Questions
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Is there a problem?
Do I know what to do about it?
Will the Solution Work?
Answering the QuestionsInformation /Knowledge
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Is there a problem?
Do I care?
Do I know what to do about it?
Will the Solution Work?
What will my peers think of my behaviour?
Answering the QuestionsInformation /Knowledge Motivation
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TransfomationMethodologies
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Ask Yourself “Why” First?
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What is the Priority?
regulationcost savings
save the planet
competition
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Public Sector
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Private Sector
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The Process
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The Process
Plan
Do
Check
Act
Corporate Level
People Level
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Two Keys to Success
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Organisation People
Key #1
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RelativeImportance
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Incentive
Competition
Team Spirit
Ownership
Face to Face
Involvement
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Libraries
Organised workshops
Sit down chat (fika)Energy Champion
Energy Data EnergyAudit
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To Summarise
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Issues to Consider
People are Different (and complicated)
Belief and Values are not the only Drivers of Behaviour
Try to Answer the Questions of the Sub-conscious Mind
Organisations and People have Different Priorities
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Methodology
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www.ict4saveenergy.eu/conference
And..remember the SAVE-Energy