Jenn Mathews SEOGoddess

Facebook Advertising

What Is UsedCars.com?

SEO drives the majority of the trafficSocial assists SEO

Why Social Media?

Advertising on Facebook

Get to know the existing communityUnderstand the audienceGrow followingTest responses/reactions

External URLFacebook Page (increase ‘Like’s)Applications (Page Add-ons, Games, etc)EventsSponsored Posts

Promoted Status Updates

Seasonal Advertisement

December

.013% - .021% CTR

1.63% - 4% CTR

January

Posted specific cars with pricing

Posted price specific pages

8.17% - 22.23% CTR

11.41% CTR

January - cont

Page ‘Like’s

The site?

Traffic from Social went up in January

Oct 2013

POS Cars Page Post Test2.7 million reached32k likes16k shares1900 comments

What Works/Doesn’t Work

What WorksBuild community with viral content (promoted

posts)Status posts

◦ Images w/links to vehicle pages (promoted)◦Links to vehicle pages with questions (engage audience)◦Article links to website (support SEO)◦Human/Page sharing deals

What Doesn’t WorkDirect Advertising

◦Tested Deals – no leads◦Tested Vehicle Pages directly – no leads◦Tested SEO Pages – no leads or engagement