CONNECT YOUR INVENTORY TO THE RIGHT SHOPPER WITH ONE CLICKUSED CAR HIGHLIGHT

RESEARCH VEHICLEMATCHING VEHICLES DISPLAYED

GET FAIR PURCHASE PRICE

YOUR DEALERSHIP, THE NUMBER OF MATCHES, AND A FEATURED VEHICLE MATCHING SHOPPER CRITERIA ARE PROMINENTLY DISPLAYED.

CONSUMER PRICES A USED CAR AT KBB.COM BY YEAR, MAKE, MODEL AND TRIM.

USERS SELECT PRICE TYPE. CONSUMER EXPLORES YOUR INVENTORY

PRESENTS YOUR INVENTORY TO SHOPPERS AS THEY ARE RESEARCHING — BEFORE THEY VISIT THE CLASSIFIEDS SECTION.

FAIR MARKET-RANGE

FOR MORE INFORMATION, PLEASE VISIT B2B.KBB.COM/UCHIGHLIGHT

©2017 Kelley Blue Book Co., Inc. All rights reserved. Kelley Blue Book and the Kelley Blue Book logo are registered trademarks of Kelley Blue Book Co., Inc.

TAKE USED CAR HIGHLIGHT ON THE GO BENEFITS & STATS

*A traditional display ad has a click through rate of 0.08-0.1%. Source: Google Display Benchmark Tool, June 2017.

*Source: 2016 User Profile Research provided by MarketVision Research

K B B . C O M S H O P P E R S A R EO P E N TO P U R C H A S I N G U S E D C A R S *

78%

D I S P L A Y E D T H E M O M E N T

Y O U R D E A L E R S H I P I S T H E

A U S E D C A R I S P R I C E D

1ST $

100U S E D C A R H I G H L I G H T

BETTER CLICK THROUGH RATET H A N A T R A D I T I O N A L D I S P L AY A D *

x

Your dealership, the number of make and model matches, and a featured vehicle matching shopper criteria prominently displayed in the Used Car Highlight Module.

Links to ALL your dealership’s inventory matches.

Shoppers are just oneclick away from yourVEHICLE DETAILS PAGE.

MORE THAN JUST A CLASSIFIED LISTING

This module matches the MOST RELEVANT VEHICLE from your dealership to consumers’ search criteria, such as make, model, trim and price.

Kelley Blue Book is one of the top resources buyers use during the shopping process. Our audience is actively determining what their current car is worth, which cars best meet their needs and what they should pay for their next car.