use social media north bay gig astd golden gate handout

Use Social Media To Grow Your Business

with Karen Clark www.MyBusinessPresence.com

Karen Clark My Business Presence www.mybusinesspresence.com FREE Social Media Resources

707-588-9290 707-486-1927 [email protected] © My Business Presence. All Rights Reserved

Want to dive in deeper? Learn more in Karen’s online course Take Action Social Media. Use code SUCCESS for 50% off. http://www.takeactionsocialmedia.com

The Big Three: Facebook, LinkedIn, Twitter

• Facebook is about COMMUNITY

o Profile – Connect to people you know or meet and share your interests. o Business Page – Engage with existing customers and their network, and get

found in search engines o Group – Participate in others’ groups for networking or start your own for

more closed/private discussion among people who share an interest.

• LinkedIn is about EXPERTISE

o Profile – This is an online resume. Keep it current and use good keywords. o Group – Join groups where your clients or prospects are, or industry support

groups. o Company Page – Post updates, describe products and services, list job

openings.

• Twitter is about INFORMATION

o Post from websites and blogs – Share useful, relevant information and articles about your topic or interests.

o Retweet others – Scan your feed to find items your network would appreciate, and share.

o Participate in Tweetchats/#hashtags – Group “chats” around a topic at a certain time.

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ATTRACT:

• Leverage the Search Engines – Use online tools to find out what people want to know.

• Connect to Your Existing Network – Most social media sites have ways to upload existing contacts to add as connections.

• Reach Out to New People – The in-‐site search forms on each social media site are powerful. Sort by people, companies, keywords within posts, and more. Find people to connect with and start a conversation.

ENGAGE:

• Use Karen’s 90/10 Rule – 90% of what you post should be non-‐marketing to build trust. See my free 50 Ideas report on my website for prompts. Share articles, inspiration, how-‐tos, resources, and what you are working on.

• Post in ways you would share/network in real life (“Would I say/share this to people in person?”)

• Use Karen’s Social Media CPR Strategy to Spend 15 Minutes a Day on Social Media

- C = Comment on 3-‐5 other people or businesses’ posts – add to the conversations!

- P = Post consistently to your favorite sites. Useful, relevant, mostly non-‐marketing items.

- R = Reply to posts or comments directed to you. Aim to be the last person to comment!

ENROLL:

Be sure your social media network can easily contact you, subscribe to your email list, or visit your website for more information. When you post a promotional message (10% of the time, ideally) include a call to action – make it easy for them to do business with you, or refer you to others. As soon as possible take your online connection offline! At first this may start with a simple private message or “chat” while you are both online. It can graduate to exchanging email addresses or phone numbers, or inviting them to an event.






Let’s find some good keywords to use with Google’s Keyword Tool

1. Enter this url into your browser: adwords.google.com/o/KeywordTool

2. Type the characters in the picture into the field to gain access to the AdWords site

3. Enter a word or phrase related to your business in the “Word or Phrase” field Note: If you would like to search for more than one at a time, enter each on its own line. Leave Website and Category blank for now.

4. D0 NOT check “Only show ideas closely related to my search terms” Note: This will give you the broadest range of keyword ideas.

5. Click the blue “Search” button and load the results

6. Sort the results by popularity within the U.S. a. Locate the large “Keyword Ideas” results box (under the “Search Terms”

results box) b. Select “Local Monthly Searches” in the “Keyword Ideas” results box (far

right column)

7. Determine the most effective keyword ideas for your business profiles a. Identify the keyword ideas that have many searches in the “Local Monthly

Searches” column b. Identify the keyword ideas with low or medium competition c. Combine keyword ideas with many searches with keyword ideas that have low competition

Note: This indicates that people are looking for this keyword idea but don’t have a lot of choices to meet their needs.

8. Refine your search further a. Locate the “Keyword Tool” in the far left column at the top b. Insert words in the “Include terms” box and/or the “Exclude terms” box

Example: Include training, exclude coaching.






9. Record your favorite 10 keywords or keyword phrases below.

Add your keywords when writing copy for your social media profiles or posts, website, or blog. Attract people looking for what you do!

KEYWORD/PHRASES:

1. _______________________________________________________________

2. _______________________________________________________________

3. _______________________________________________________________

4. _______________________________________________________________

5. _______________________________________________________________

6. _______________________________________________________________

7. _______________________________________________________________

8. _______________________________________________________________

9. _______________________________________________________________

10. _______________________________________________________________