use of social networks
TRANSCRIPT
USE OF SOCIAL NETWORKS
The New Literacy Set - Information literacy curricula
Social Network
allows you to connect with people
allows you to share photos, videos, music
allows you to share other personal information
with either a select group of friends or a wider
group of people, depending on the settings you
select
Top 10 Reasons For Using Social
Media
1. to stay in touch with what friends are doing
2. to stay up-to-date with news and current
events
3. to fill up spare time
4. to find funny or entertaining content
5. to share opinions
Top 10 Reasons For Using Social
Media
6. to share photos or videos with others
7. because friends are already on them
8. general networking with other people
9. to meet new people
10. to share details of our everyday life
Popular Social Networks
YouTube
Google Plus
Snapchat
in February 2004 Mark Zuckerberg launched
"The facebook", as it was originally known
it became Facebook.com in August 2005
in September 2006, Facebook becomes available
to anyone with a registered email address
Facebook runs on 61 million lines of code
YouTube
on Valentine's Day 2005, Hurley registered the trademark, logo and domain of YouTube
in May of 2005, a small group of early employees launched the beta test site www.youtube.com
in December 2005,YouTube officially became a corporation
YouTube is the largest online video destination in the world and the third most visited Website overall
on March 21, 2006, co-founder Jack Dorsey sent
the first-ever tweet and Twitter was born
Dorsey had originally imagined Twitter as
an SMS-based communications platform
140 Character Limit
social networking site designed specifically for the business community
connect with classmates, faculty, and family professionally
find key contacts at companies that interest you
build and maintain professional relationships
turn professional relationships into opportunities
popular photo-sharing app for smart phones
focused exclusively on sharing photos with your
friends
you can quickly apply a filter to give the photo a
unique look
like most other social networking sites, you
must be at least 13 years old to create an
account on Instagram
What are social networks used for
in business
inexpensive marketing
banner and text ad advertising
customer relation management tool
global exposure
online meeting places
What they do well
they can improve the customer images of the business
they can help a business to get feedback on new products and services
they can help connect friends, family and long lost college friends
social networks allow for idea sharing and the creating dialog
social networking allows people to network with others in order to find jobs
Logo
logo is recognizable and distinctive graphic
design, stylized name, unique symbol, or other
device for identifying an organization
not to be confused with a brand, which
identifies a product or family of products.
also called logotype
Business cards
business cards are cards bearing business information about a company or individual
they are shared during formal introductions as a convenience and a memory aid
includes the giver's name, company or business affiliation (usually with a logo) and contact information
may include social media addresses such as Facebook, LinkedIn and Twitter
Facebook advertising
allows businesses to promote custom ads or content targeting a specific audience
ads can appear in your target audience’s News Feed or right column of Facebook
always determine your objectives before you start
be specific on your audience targeting
rotate your ads regularly
Steps for creating Facebook ad
create a Facebook business page
create goals for your Facebook ads
choose an objective for your campaign
choose your target audience and ad spend
choose how you want your ad to look
place your order
create a Facebook ads report
Components of successful
Facebook ads
it's visual
it's relevant
it includes an enticing value proposition
it has a clear call-to-action (CTA): your CTA should encourage people to click on your ad now
examples of Facebook ads
Google AdWords
an advertising service by Google for businesses
wanting to display ads on Google and its
advertising network
enables businesses to set a budget for
advertising and only pay when people click the
ads
the ad service is largely focused on keywords
Tips to write effective Google
Adwords
be specific
highlight your unique value proposition (uvp)
don’t forget your keywords
include a call-to-action (CTA)
get right to the point
ad formatting is important
examples of Google Adwords
Advantages of social networks
social networking sites spread information
faster than any other media
law enforcement uses social networking sites to
catch and prosecute criminals
social networking sites help students do better
at school
social networking sites allow people to improve
their relationships and make new friends
Advantages of social networks
social media sites help employers find
employees and job-seekers find work
being a part of a social networking site can
increase a person's quality of life and reduce the
risk of health problems
corporations and small businesses use social
media to benefit themselves and consumers
Advantages of social networks
social networking sites offer teachers a platform
for collaboration with other teachers and
communication with students outside the
classroom
social networking sites offer a way for musicians
and artists to build audiences even if they don’t
have a corporate contract
Disadvantages of social networks
social networking sites lack privacy and expose
users to government and corporate intrusions
social networking sites can lead to stress and
offline relationship problems
social networking sites entice people to waste
time
social media causes people to spend less time
interacting face-to-face
Disadvantages of social networks
criminals use social media to commit and
promote crimes
social networking sites facilitate cyber bullying
children may endanger themselves by not
understanding the public and viral nature of
social networking sites
Disadvantages of social networks
social networking enables cheating on school
assignments
social networking site users are vulnerable to
security attacks such as hacking, identity theft,
and viruses
JUST REMEMBER TO BE CAREFUL AND
RESPONSIBLE BEFORE YOU SIGN UP!