use of social media in healthcare

USE OF SOCIAL MEDIA IN

HEALTHCARE

Helen V. Madamba, MD MPH-TMResearch Coordinator, Level I

Cebu Doctors University College of MedicineJuly 14, 2016

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Objectives• To orient the students (and faculty) on

use of social media in medicine• To discuss why HCPs should be on social

media• To discuss the different platforms, its

functions and how to use them• To discuss what HealthXPH is• To discuss the #HealthXPH manifesto

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Merriam-Webster Definition:

forms of electronic communication (as websites for social networking and

microblogging) through which users create online communities to share information,

ideas, personal messages, and other content

What is Social Media?

http://www.merriam-webster.com/dictionary/social%20media

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http://www.adweek.com/socialtimes/social-media-stats-2014/495727

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http://www.ecombuffet.com/0212.htm

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Why Should HCPs be on Social Media?• Social Media is P2P (person to person)

We tend to forget that both ends of social media

conversations and networks are people.

http://remomd.com/social-media/why-healthcare-professionals-should-be-on-social-media.html

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Why Should HCPs be on Social Media?• Meet like minded people, learn from industry

experts, expand networks, sometimes build brands, market etc.

All of these we can do in social media too, often without leaving

the comforts of our home or the workplace.


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Public Health Promotion

Tool

• Patients turn to social media for answers to medical questions.

• HCPs should be on social media to provide patients with the right answers.

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Why Should HCPs be on Social Media?

Social media is public space, no matter how private your

settings are.


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MY PERSONAL EXPERIENCE WITH SOCIAL

MEDIA“baby H”

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#HCSMPH 21 February 2015Radisson Blu Hotel, Cebu City

http://www.slideshare.net/isiptan/healthxph?

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HCPs should behave professionally both online and

offline


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Advocate medical professionalism on social

media


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Health research on social media


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#HealthXPH at #PCP15

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helenvmadamba.blogspot.com

My first try at blogging…HVMADAMBA2016

My first time to

speak at PICC!

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Selfies with role models!

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The power of twitter!

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Instant action!

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Twitter connects you with people!

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HOW TO USE FACEBOOK

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TimelineHVMADAMBA2016

FriendsHVMADAMBA2016

Status UpdateHVMADAMBA2016

LikeHVMADAMBA2016

CommentHVMADAMBA2016

ShareHVMADAMBA2016

FB GROUPS: join and receive updates, write posts, share documents

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HOW TO USE TWITTER

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http://www.slideshare.net/isiptan/healthxph-tweet-chat-on-emerging-technologies-and-social-media-in-healthcare?

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http://www.slideshare.net/isiptan/healthxph-tweet-chat-on-emerging-technologies-and-social-media-in-healthcare?

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HOW TO USE SLIDESHARE

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Login or UploadHVMADAMBA2016

For Uploaders “Get Started”

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Guide to Using SlideshareHVMADAMBA2016

What is HealthXPH?

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What is HealthXPH?


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What is HealthXPH?HVMADAMBA2016

This was the historic first picture of the four founders of

#HealthXPH


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I am a healthcare provider and I will conduct myself in a

manner worthy of my profession, even online. I will

not use online platforms to rant or bash patients and healthcare professionals.

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“First, do no harm.” Recognizing this and the trust that comes with my

profession, I will ensure that the information I post, like

or share is accurate.

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Whatever I post online in relation to my clinical expertise

should be of benefit to my countrymen. I will prioritize the promotion and advancement of health rather than of medicinal

products. I will not practice plagiarism.

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I will refrain from posting information online that will

compromise patient confidentiality and privacy.

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I will value the patient’s dignity and privacy by not taking selfies, groufies or videos

during encounters with patients that include patients’ body parts, surgical specimens or

that show patients in the background without their

consent.

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Summary• We oriented the students (and faculty)

on use of social media in medicine.• We discussed why HCPs should be on

social media.• We discussed the different social media

platforms, its functions and how to use them.• We discussed what HealthXPH is.• We discussed the #HealthXPH

manifesto.

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#HealthXPH tweetchatHealthcare Conversations on Twitter

Saturdays 9:00 p.m. to 10:00 p.m.

@helenvmadamba

Helen V. Madambahttps://www.facebook.com/helenvmadamba

Sleepless in Cebuhttp://helenvmadamba.blogspot.com

These slides are available onhttp://www.slideshare.net/HelenMadamba/

USE OF SOCIAL MEDIA IN

HEALTHCAREHelen V. Madamba, MD MPH-TM

Research Coordinator, Level ICebu Doctors University College of Medicine

July 14, 2016

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use of social media in healthcare

Health & Medicine