DOWJONES

Use of Digital Printing

Larry Hoffman, Dow Jones

Chicago, IllinoisHyatt Regency

September 7, 2013

.

Dow Jones Interest in Digital

• In a word…YES!

Why digital will work for The Wall Street Journal

• Technology and concept proven by Dow Jones in Kyoto– 1 year test on TKS LETLEADER press– 800 to 1,000 copies per day– pagination– same day delivery not reachable from Tokyo printer

• Service to Remote Area– low Waste– upgraded edition coverage– consistent quality for small runs– USPS changes…?

Its About Logistics

Early editions…furthest markets…lowest volumes

    

170+ US markets with 1 to 1,000 Journal and Barron’s copies

                                             Markets            WSJ      Barron’s1-100 copies                                   21             970             300100-1,000                                     155        71,850          6,5001,001-10,000                                 123       437,800        68,425

Large Service Areas

• wide open spaces– early editions– long truck runs– 328 delivery markets– 139 postal entry points

• Europe & Asia look the same…large areas!

• Trains, planes and buses in Asia and Europe.

Logistics…planes…trains & automobiles

US Operations• 310 individual truck

routes in the US.

• 7 airlines…Newspapers make expensive passengers…– Heavy– Low priority– Long security lead times– Schedules change…

European Example…

Germany – 1 plant• 11 Countries!• 13 cars, vans or

truck• transportation

to two airports• newspapers on 5

flights

What is stopping us?

Equipment in the field!

• Dow Jones and News Corp may own and operate inkjet presses in select markets.

• The Wall Street Journal will take advantage of inkjet machines as they are installed.

• Core customer concept…volume very day!

Conclusion…..

Yes inkjet has a future with Dow Jones.