Use Mackinvia or Google to Use Mackinvia or Google to research:research:How much money do teens in

America spend in a year?What are teens favorite brands?Where can advertisers target teens:

tv, YouTube, magazines?How much of each dollar do teens

spend on food, clothing, and electronics?

How much money do teens spend individually per year?

Discuss with a partner:Discuss with a partner:

1. What is your favorite jingle?

2. What slogan for a product do you find yourself saying?

3. What TV commercial has influenced you to make a purchase?

Advertisers use many techniques to get you to purchase their products.

See page 71 in SpringBoard.

““Can you hear me now?Can you hear me now?””A catchy phrase or statement often used to

sell a service or a product may be in an advertisement.

The name of a product may repeated--annoyingly The name of a product may repeated--annoyingly but memorably.but memorably.

HEAD ON Apply directly

to the forehead

HEAD ON Apply directly

to the forehead

HEAD ON Apply directly

to the forehead

What is persuasion?What is persuasion?

A means of convincing people:to buy a certain product,to believe something or act in a

certain way,to agree with a point of view, andto take action.

Teens’ favorite brands Teens’ favorite brands in 2015 per Mrs. in 2015 per Mrs. Warren’s students:Warren’s students:https://www.Converse.comhttp://www.chanel.com/en_US/http://www.nike.com/us/en_us/https://www.amazon.com/gp/gw/

ajax/s.htmlwww.Apple.com

What websites would you add?

Common Common persuasive techniques persuasive techniques often used often used in advertising:in advertising:

1. Bandwagon

2. Avant-garde

3. Testimonial

4. Facts and figures

5. Transfer

These are listed on page 71 in SpringBoard.

Persuasive technique #1: Persuasive technique #1: BandwagonBandwagonA statement suggesting that

everyone is using a specific product, so you should too

BandwagonBandwagonAdvertisers make it seem that EVERYONE is buying this product, so you feel that you should buy it too.

For example, if a game said, “The best and most exciting game is sweeping the nation. ALL of your friends and neighbors are playing.”

This statement is intended to make you feel left out if you are not playing it.

BandwagonBandwagon

Persuasive Technique #2: Persuasive Technique #2: Avant-GardeAvant-Garde

This technique is the OPPOSITE of Bandwagon.

Advertisers make it seem that the product is so new that you will be the first one on the block to have it.

The idea is that only super-cool people like you will even know about the product.

Avant-Avant-GardeGarde

Remember when Remember when you wanted this flip you wanted this flip phone?phone?

Persuasive Technique #3: Persuasive Technique #3: TestimonialTestimonial

A well-known person supports a product or service.

TestimonialsTestimonialsAdvertisers use celebrities and regular people to endorse products.

For example, a famous actor urges consumers to buy a product.

Pay close attention: sometimes the celebrity does not actually say that he or she uses the product.

TestimonialTestimonial

TestimonialsTestimonials

Persuasive Technique #4: Persuasive Technique #4: Facts and FiguresFacts and FiguresStatistics, percentages,

and numbers are used to convince you that this product is better or more effective than another product.

However, be aware of what the numbers are actually saying.

What does “30% more effective than the leading brand” really mean?

Facts and FiguresFacts and Figures

“Experts” approve this product, so you should use it.

“Four out of five dentists recommend sugarless gum for their patients who chew gum.”

Persuasive Technique #5: Persuasive Technique #5: TransferTransfer

This technique may be hard to spot.

To recognize it, you need to pay attention to the background of the ad or to the story of the commercial.

The transfer technique wants you to associate the good feelings created in the add with the product.

For example, a commercial that shows a happy family gathered around a bowl of soup may want you to associate a feeling of comfort and security with their product.

TransferTransfer

Transfer: why middle-Transfer: why middle-aged, overweight men aged, overweight men wear Tony Romo shirts…wear Tony Romo shirts…

Bandwagon & TransferBandwagon & Transfer

Audience AwarenessAudience Awareness

Advertisers know how to

target their audiences (age, gender, demographic)

use appropriate persuasive technique create a “need” for the product

convince you the purchase is worth the money

What is this ad for? Why is it What is this ad for? Why is it effective?effective?

Workday #1 40 minutes:Workday #1 40 minutes:

Turn in on a sheet of notebook paper:

1)the book and author you are advertising:

2)the group members’ names (first and last) not to exceed four members

3)your class period, and

4)the two genres you will use for your book advertising campaign: print media for a magazine or newspaper, television advertisement lasting 30 seconds, and an interview with the author

Make sure you exchange contact information and consider the attendance of your group members.

Workday day #2: Complete Workday day #2: Complete one one media media genre and turn in to Mrs. Warren at the genre and turn in to Mrs. Warren at the end of the periodend of the periodBring your materials and create your magazine/newspaper ad in vivid color with one of the five advertising persuasive techniques

OR

Research questions to ask and the answers for your author

OR

Write the script for your 30-second advertisement

Workday #3: complete a Workday #3: complete a second media genresecond media genreBring your materials and create your magazine/newspaper ad in vivid color with one of the five advertising persuasive techniques and turn in to Mrs. Warren

Research questions to ask and the answers for your author and turn in to Mrs. Warren

Write the script for your 30-second advertisement and turn in to Mrs. Warren

Workday #3Workday #3Work with your group to create a 26-line essay

using ethos, pathos, logos rhetorical devices to “sell” and promote your classmates to read your book.

Classmates will judge the effectiveness of your campaign.

Remember to proofread your paper. Four paragraphs are required: intro, body paragraph 1, body paragraph 2, and conclusion.

Turn into Mrs. Warren at the end of the period.

Cool commercials from Cool commercials from students:students:https://www.youtube.com/watch?

v=K9vFWA1rnWchttps://www.youtube.com/watch?

v=IO9d2PpP7tQhttps://www.youtube.com/watch?

v=FvQfFOCD2zwhttps://www.youtube.com/watch?

v=OT47lsnvQX0https://www.youtube.com/watch?

v=yalAucTehas