use firebase analytics to build extraordinary apps - sivan enden, google
TRANSCRIPT
Confidential + ProprietaryConfidential + Proprietary
Use Firebase Analytics to Build Extraordinary Apps
Israel Mobile Summit, June 2016
Sivan Enden, Strategic Partner Manager, Mobile Apps & Gaming, EMEA
Confidential + Proprietary
How do you use data across your stack?
150x
Some challenges to building user-centric apps
How do you capture all the data?
How do you spot the trends?
Source: Cisco, Global Mobile Data Traffic Forecast Update, 2015-2020, Feb 2016
per day
Confidential + Proprietary
An integrated platform
Develop Grow Earn
An integrated platform
Firebase: app success made simple
Introducing Firebase Analytics
Free and unlimited
Automatic event reporting
Seamlessly integrated
Automatic events
first_openin_app_purchaseuser_engagementsession_startapp_updateapp_removeos_updateapp_clear_dataapp_exception
notification_foregroundnotification_receivenotification_opennotification_dismissdynamic_link_first_opendynamic_link_app_openfirebase_campaign
Choose from many suggested events
join_grouplevel_uppost_scoreselect_contentspend_virtual_currencytutorial_begintutorial_completeunlock_achievement
add_payment_infoview_itemview_item_listview_search_resultsecommerce_purchasepurchase_refundadd_to_cartbegin_checkoutadd_to_wishlistgenerate_lead
add_payment_infoview_item_listview_search_resultsecommerce_purchasepurchase_refundadd_to_cartbegin_checkoutadd_to_wishlistgenerate_lead
add_payment_infoview_item_listview_search_resultsecommerce_purchasepurchase_refundadd_to_cartbegin_checkoutadd_to_wishlistgenerate_lead
add_payment_infoecommerce_purchasebegin_checkoutview_itemview_item_listview_search_resultsadd_to_cartsearchadd_to_wishlist
add_payment_infoview_item_listview_search_resultsecommerce_purchasepurchase_refundadd_to_cartbegin_checkoutadd_to_wishlistgenerate_lead
add_payment_infoview_item_listview_search_resultsecommerce_purchasepurchase_refundadd_to_cartbegin_checkoutadd_to_wishlistgenerate_lead
Game Retail/eCommerce
Jobs Education Travel Local Deals Real Estate
Active Users
Average revenue
Retention cohorts
App version Devices
Demographics
Firebase: seamlessly integrated
Build an audience with Firebase
Analytics
Create and send the message with
Firebase Notifications
Use Firebase Notifications to send relevant messages
Tailored messages for each group
Use Firebase Notifications to send relevant messages to Android and iOS
Show Transworld endless skater on an iPhone
Add arrows here (or something more creative) to show messages being sent to users
!
!
Create awareness of new levels
In summary
Works out ofthe box
Free and unlimited
Seamlessly integrated
Helps each stage of the journey
youtube.com/firebasetwitter.com/firebase
Firebase Analyticsfirebase.google.com/docs/analytics
The rest of Firebasefirebase.google.com
Get help and join the conversationfirebase.google.com/support
Thank You!