use case: marketing and corporate communications
TRANSCRIPT
© Convo 2016
USE CASE: MARKETING AND CORPORATE COMMUNICATIONS
USE CASE: MARKETING AND CORPORATE COMMUNICATIONS © Convo 2016
MARKETING AND CORPORATE COMMUNICATIONS Iterate Faster with Real-Time Collaboration
EXECUTIVE SUMMARY Marketing and Corporate communication teams build and influence the all-important public face of an organization. Given that, developing a specific marketing campaign or a company brand message requires multiple cross-functional teams to collaborate at the highest level of efficiency. Whether it's designing a print advertising campaign or developing a company press release, Convo provides a robust platform for teams to come together to make faster, smarter decisions. It empowers the modern, mobile workforce to be an active contributor by sharing ideas, giving clear pinpointed feedback through visual annotation and having real-time discussions. CONVO BY NUMBERS
11,000,000 collaborations
65% of monthly users use convo daily (similar to 61.6% for Facebook and 70% for WhatsApp)
16,000 businesses COMMON CHALLENGES
• Breakdown in marketing team communications • Aligning marketing strategy with cross-functional teams. • Content development for press releases, earnings statement, blogs & website. • Analyzing marketing data • Managing the marketing and sales funnel
USE CASE: MARKETING AND CORPORATE COMMUNICATIONS © Convo 2016
CONVO BENEFITS Bring your marketing team together. Advertising, marketing and communication projects are fast-moving by nature. Scheduling reviews with time-crunched internal department leaders and executives can slow down progress. A shared platform facilitating rapid feedback and dialogue amongst team members —with easy web and mobile access—can speed up reviews and save time on creative explorations.
USE CASE: MARKETING AND CORPORATE COMMUNICATIONS © Convo 2016
Strengthen collaboration and expedite the feedback process Streamlined feedback loops can help leaders accelerate implementation of global marketing strategies. With Convo’s extensive collaboration tools, key stakeholders and executives can provide quick feedback, have discussions on campaigns and give instant approvals. The exclusive ‘annotation’ feature lets users select, highlight and comment on innumerable visual and text files. This functionality truly enables marketing teams to develop and execute more campaigns in a short period of time.
USE CASE: MARKETING AND CORPORATE COMMUNICATIONS © Convo 2016
Content development has never been faster. Convo is the platform of choice for news outlets like TechCrunch, CBS, Venture Beat, CNBC because it gives them the most intuitive way to collaborate on stories and TV content – real-time. The easy-to-use web and mobile interfaces allow for multiple team members to work on content, share ideas and execute. You can create groups for specific projects like website, press release and invite all team members. Executives can provide feedback and give input before public release - on a platform with the highest level of bank-grade security.
USE CASE: MARKETING AND CORPORATE COMMUNICATIONS © Convo 2016
Deriving customer insights Marketing teams leverage various qualitative and quantitative channels to gather and analyze user behavior. Convo helps these teams synthesize these insights – in one place. Research teams can share data on Convo and easily facilitate group discussions to arrive at key insights. We also become the ‘central place for reviewing all past data and the discussions associated with it. With Convo’s advanced search you can search for any topic by sender, receiver and lots more.
USE CASE: MARKETING AND CORPORATE COMMUNICATIONS © Convo 2016
Streamline your acquisition funnel. We know that marketers use multiple channels to communicate with their customers. You can simplify that by integrating your company's Facebook, Twitter, Salesforce and 600+ other applications – in to Convo. It becomes a single source of truth and you can closely view and manage all conversations. In addition, Convo also helps marketing and sales teams effectively communicate with each other. Marketing can share new campaigns, results & research insights while sales can quickly report on what they are learning on the front lines - from critical product feedback and competitive intelligence to potential changes in product-market-fit.
USE CASE: MARKETING AND CORPORATE COMMUNICATIONS © Convo 2016
NEXT STEPS: • Sign up for free at www.convo.com. • Email [email protected] to request a demo. Ask us how Convo can help your
company get work done faster, with better results.