use agile methods to work together on content - confab barcelona 2014
DESCRIPTION
We all want clear content, smooth approval processes, and ongoing care after publication. Although strategies and standards help, it’s still difficult to keep content on track. Why? Because our organizations are accustomed to linear workflows where publication is the final step. Agile can help to bring content into the digital age. Originally used in product development, agile methods rely on teamwork across disciplines, building prototypes at speed, and continuous testing with users. Applying these principles to content can help you: * ensure that content meets user needs * assemble teams with joint responsibility for digital services * integrate continuous feedback into content development In this talk you’ll hear case studies of agile content in action and reflect on how you can apply these techniques to your own work.TRANSCRIPT
Jonathan Kahn !
Use agile methods to work together on content
@lucidplot https://togetherlondon.com
Confab Barcelona 30 September 2014
Jonathan Kahn @lucidplot
Today
Jonathan Kahn @lucidplot
Today
1. Why you need agile
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
Jonathan Kahn @lucidplot
1. Why you need agile
Jonathan Kahn @lucidplot
1. Why you need agile
• Why did you choose this session?
• What would you like to get out of it?
Jonathan Kahn @lucidplot
1. Why you need agile
We want:
• clear content
• smooth approval processes
• ongoing care after publication
Jonathan Kahn @lucidplot
1. Why you need agile
Although strategies and standards help, it’s difficult to keep content on track.
Why?
Jonathan Kahn @lucidplot
1. Why you need agile
Because our organizations are accustomed to linear workflows where publication is the final step.
Jonathan Kahn @lucidplot
1. Why you need agile
Jonathan Kahn @lucidplot
1. Why you need agile
Agile methods rely on:
Jonathan Kahn @lucidplot
1. Why you need agile
Agile methods rely on: • teamwork across disciplines
Jonathan Kahn @lucidplot
1. Why you need agile
Agile methods rely on: • teamwork across disciplines• building prototypes at speed
Jonathan Kahn @lucidplot
1. Why you need agile
Agile methods rely on: • teamwork across disciplines• building prototypes at speed• continuous testing with users
Jonathan Kahn @lucidplot
1. Why you need agile
Jonathan Kahn @lucidplot
1. Why you need agile
Apply agile methods to:
Jonathan Kahn @lucidplot
1. Why you need agile
Apply agile methods to:• ensure that content meets user needs
Jonathan Kahn @lucidplot
1. Why you need agile
Apply agile methods to:• ensure that content meets user needs• assemble teams with joint
responsibility for digital services
Jonathan Kahn @lucidplot
1. Why you need agile
Apply agile methods to:• ensure that content meets user needs• assemble teams with joint
responsibility for digital services• integrate continuous feedback into
content development
Jonathan Kahn @lucidplot
1. Why you need agile
• What are the barriers to applying agile methods to your work?
• What options do you have?
Jonathan Kahn @lucidplot
1. Why you need agile
• We want to meet user needs
• Crossing disciplines has always been part of content work
• The discomfort is worth it. Let’s go!
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
Jonathan Kahn @lucidplot
2. Apply agile methods to content
Case studies:
• Government Digital Service
• MailChimp
Jonathan Kahn @lucidplot
Case study: Government Digital Service
Jonathan Kahn @lucidplot
Case study: Government Digital Service
Jonathan Kahn @lucidplot
Case study: Government Digital Service
• Moved from divided model to collaborative, agile working
Jonathan Kahn @lucidplot
Case study: Government Digital Service
• Moved from divided model to collaborative, agile working
• Service design: departments share responsibility for content
Jonathan Kahn @lucidplot
Case study: Government Digital Service
Service design manual
Jonathan Kahn @lucidplot
Case study: Mailchimp Voice & Tone
Jonathan Kahn @lucidplot
Case study: Mailchimp Voice & Tone
Jonathan Kahn @lucidplot
Case study: Mailchimp Voice & Tone
“Before you write for MailChimp, it’s important to think about our readers. Though our voice doesn’t change much, our tone adapts to our users’ feelings. This guide will show you how that works.” http://voiceandtone.com/
Jonathan Kahn @lucidplot
• What would you like to take from these case studies?
• What challenges and opportunities can you see?
2. Apply agile methods to content
Jonathan Kahn @lucidplot
“But who owns the content???”
2. Apply agile methods to content
Jonathan Kahn @lucidplot
“What workflow fits agile?”
2. Apply agile methods to content
Jonathan Kahn @lucidplot
Serve user need over content quality
2. Apply agile methods to content
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
Jonathan Kahn @lucidplot
3. Include agile methods in your daily work using people skills
Can you switch your identity from content expert to coach and facilitator? • What would you gain?
• What would you give up?
Jonathan Kahn @lucidplot
3. Include agile methods in your daily work using people skills
People skills:
Jonathan Kahn @lucidplot
3. Include agile methods in your daily work using people skills
People skills:• Coaching (eg GROW model)
Jonathan Kahn @lucidplot
3. Include agile methods in your daily work using people skills
People skills:• Coaching (eg GROW model)
• Facilitation (eg meeting design)
Jonathan Kahn @lucidplot
3. Include agile methods in your daily work using people skills
People skills:• Coaching (eg GROW model)
• Facilitation (eg meeting design)
• Listening (active listening, nonviolent communication)
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
Jonathan Kahn @lucidplot
Today
1. Why you need agile
2. Apply agile methods to content
3. Include agile methods in your daily work using people skills
Jonathan Kahn @lucidplot
Further reading
Jonathan Kahn @lucidplot
Further reading
• http://theleanstartup.com/
Jonathan Kahn @lucidplot
Further reading
• http://theleanstartup.com/• https://dareconf.com
Jonathan Kahn @lucidplot
Further reading
• http://theleanstartup.com/• https://dareconf.com• https://agilecontentconf.com/
19 January, London
Jonathan Kahn !
Use agile methods to work together on content
@lucidplot https://togetherlondon.com
Confab Barcelona 30 September 2014